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How to Be Unforgettable

How to Be Unforgettable

Can I tell you my worst nightmare?

I’m lying in bed in a nursing home, sick and dying, gasping for breath, knowing that any minute now I’ll be passing into the great beyond. And I’m scared, really, really scared, because I’m all alone, and I don’t know what’s going to happen, and oh God, it hurts so much…

But then it stops. My body goes limp, my last breath rattles from my lungs, my bowels release, and the heart monitor beside the bed flat lines, loudly proclaiming the end of the great and mighty Jon Morrow.

A few moments later, a nurse walks into the room, checks my pulse, and looks at her watch. She writes down my time of death on a form, pulls the sheet over my head, and goes back to her office, where she calls the morgue. A day or two later, I’m cremated with five other bodies, all of us too important to even get our own urn.

And the worst part?

The next day, the sun comes up. The birds are singing. People eat breakfast, go to work, attend meetings… and nobody even notices I’m gone. The great wheel keeps on turning, and for better or worse, I’m forgotten. Goodbye cruel world, nobody gave a damn about me after all.

Scary, isn’t it?

Just writing it down gives me the willies.

It’s not just dying, although that’s certainly gruesome. It’s being forgotten. Down deep, I believe all of us have a primal need to be remembered, to pass something on to future generations, to leave some mark on the world saying, “I was here.”

If we’re being honest, I think maybe that’s one of the reasons many of us start blogging. There’s something immensely comforting about knowing your thoughts are out there for the whole world to read. You could kick the bucket tomorrow, but your words will live on, teaching, inspiring, and taking root in the minds of readers for generations to come.

Or at least that’s the idea.

What really happens, of course, is that you pour your heart and soul into a post, and no one seems to care. No comments, no links, no nothing. Come on over, friends, and check out my blog. We’re watching my ideas die in real time. Yuk, yuk, yuk.

And it’s disturbing.

When you pull up your blog, and you see it says “0 comments” next to every post, you feel like nothing has changed. Once again, you’re slipping through the cracks, passing into oblivion, one more nobody with a stupid little blog, God save your soul.

The good news?

It can change. You just have to realize your writing by itself isn’t a magic key to immortality. If you want that, you have to be unforgettable. You have to touch people so deeply, connect with them so powerfully that your ideas are burned into their minds.

Here’s how:

Say hello to the walking dead

What? You thought your readers were alive?

Heavens no. If you doubt me, just walk into any restaurant, and watch people for an hour or two.

First, you have the corporate drone, a stack of papers in one hand, a cell phone in the other, hurriedly shoveling food in their mouth so they can get back to a job they hate.

Next, you have the married couple who take a few bites of food, glance up, and blink in surprise because they forgot their spouse was there.

And lastly, you have the old folks who would never admit it, but for them, the restaurant is just a waiting room for the funeral parlor.

The common characteristic that binds them all together:

They’re bored out of their minds.

Just look at their eyes. They’re not even there. Somewhere along the way, their mind and heart and soul drifted off to sleep, and their body is operating on autopilot, keeping them alive until something interesting happens.

If that’s not upsetting enough, here’s one more cold, hard truth:

These people are our readers!

If you aren’t getting any comments or links or shares, it’s not because your blog sucks, necessarily. It’s because your readers are the walking dead. They can’t even remember what your post is about, much less think of something intelligent to say.

If you want interaction, you have to wake them up. You have to break them out of their stupor. You have to pump some freaking life back into their veins, so just for a few minutes, they can be human again.

Let’s talk about how…

Examine the patient for signs of life

The good news is they’re not all dead. They’re only mostly dead, which as anyone who has seen The Princess Bride knows, means they are slightly alive.

Your job as a writer is to find that life.

You have to watch them. You have to talk to them. You have to study them the way a doctor examines a patient suffering from some mysterious illness.

Why?

You’re searching for a spark. Buried down deep inside, they have hidden fears, dreams, desires, and hatreds, and every once in a while, those emotions will leap to the surface, giving you a clue about how to bring them back.

The corporate drone slips on his earbuds and fingers an air guitar when he thinks no one is watching. The bored housewife receives a phone call from her daughter in college and laughs and giggles like a school girl. The old fart snatches up a newspaper and begins cursing the stupidity of politicians.

One moment, their eyes are dull and glassy. The next, they’re shining with emotion.

One moment, their skin is gray and waxy. The next, it’s a glowing pink.

One moment, their body is stiff and awkward. The next, it’s full of vitality.

It’s like watching someone come to life, although that’s not exactly true, of course. They were always alive. It’s like they just forgot for a while, and they need someone to remind them.

Newsflash:

That “someone” is you.

Attach the jumper cables

Leave a car sitting idle for a few weeks, and what happens?

The battery dies. Not because anything is wrong with it, necessarily, but because no one has been using it.

And how do we charge it up?

Simple:

We get a car with a fully charged battery, connect the two with jumper cables, and then rev the engine.

Well, people’s emotions work sort of the same way. If you’ve not been using them for a while, it’s hard to get them started again, and often times, we need someone else to give us a boost.

As writers, that’s our job.

Your readers are the dead batteries. You are the live one. The written word is your pair of jumper cables.

The secret is knowing where, exactly, to connect those cables.

On the reader’s side, you have to connect them to a place where your reader is at least slightly alive. Otherwise, you’re just wasting your energy, which is what many writers do. That’s why studying your audience is so critical.

On your own side, you have to connect those jumper cables to exactly the same place as you connected them to the reader, kind of like matching the positive and negative terminals. In other words, what turns them on has to turn you on too. Big time.

Why?

Because, baby, it’s time to rev that engine.

Rev your engine

Look at any piece of great writing, and you’ll notice it has a certain electricity to it.

It’s not just ink on paper or pixels on a screen. It’s raw energy in printed form.

Where does that energy come from?

The writer.

If you read Steven King, you can’t help but feel how he enjoys telling stories of everyday people and their struggle to find the courage to stand up against the psychopathic baddies who threaten their worlds.

If you read Seth Godin, you can’t help but feel his passion for extraordinary people who create extraordinary businesses to change the world in extraordinary ways.

If you read Chuck Palahniuk, you can’t help but feel the rage of an underclass who feels caged by society and yearns to break free, even if that means violence and blood and death.

It’s not a trickle of emotion. It’s a roaring flood, a tidal wave of feeling that lifts you up and carries you along for a ride.

Not surprisingly, that’s why it’s popular. Because if you feel the way the author does, it charges you up.

So how do you write with that kind of emotion?

You rev your engine. You charge yourself up. You do your battle chant.

Instead of sitting down and writing cold, imagine the emotion you want to create in your reader, and deliberately cultivate that emotion in yourself. Cry, laugh, get so mad you nearly beat your keyboard to death.

Then let it loose. Let it flow through you and into your words.

Your readers will feel it. They’ll wake up. It’ll make them feel alive.

And they’ll remember you forever.

How to be unforgettable

It’s not about how smart you are.

It’s not about the professionalism of your blog design.

It’s not even about giving readers tips they can go out and apply immediately.

It’s about the way you make those readers feel.

You want them to cry. You want them to laugh out loud. You want them to shake with anger.

But the most important part?

You want them to feel alive.

You’ve felt it with other art forms, right? You go to a great concert or act or movie, and when it finishes, you feel a little bit different? A little bit more awake?

Well, great writing does that too, and the beautiful part is it can affect people on a mass scale. You can write a great post once, and thousands or even hundreds of thousands of people will be affected by it.

Do you realize how incredibly precious that is?

It means you’re not just here to inform. It means you’re not just here to entertain. It means you’re not just here to persuade.

Those little pixels on the computer screen can change somebody’s life.

After writing this post on ProBlogger, one guy actually emailed to tell me he was planning to commit suicide, and my post talked him out of it. It spoke to him exactly where he was, gave him exactly the message he needed to hear, and reached him at exactly the right time.

Honestly, I feel better about that than all the money I’ve made in my life. I set out to write a post that would affect people, and it did, maybe in the biggest way possible.

The point?

It’s time to start taking your work seriously

When you sit down to write, don’t publish just another blog post. Don’t give your readers just another tip. Don’t tell just another cute story.

Set their freaking hair on fire.

Write with so much passion and energy and enthusiasm they can’t stay asleep. You want them to feel like somebody shocked them with a defibrillator.

Because that’s what you have to do: bring them back to life. Maybe not forever, maybe not even for a day, but for an hour or two, give them such a charge they feel like a different person.

Do that, and they won’t just move on to the next post, forgetting about you forever.

They’ll write a comment. They’ll share your post with their friends. They’ll subscribe to your blog, so they can come back for more.

And then you can shock them again and again and again until they find their spark for good.

From then on, you’ll be their hero. They’ll think about you every day. You’ll be, quite literally, unforgettable.

But the best part?

When your time does come, you’ll know you made a difference

I don’t know about you, but when I pass into the great beyond, I won’t be thinking about comment counts or traffic stats or the number of subscribers on my mailing list. I’ll think about the guy who decided not to commit suicide, the young girl who made enough money to get off food stamps, the overworked dad who was able to quit the rat race and spend time with his kids.

Those are the things that matter. Those are the things we are working for. Those are the things we need to build our entire businesses around.

That’s why we’re here. That’s why we matter.

So get to work.

Your readers are waiting for you.

About the Author: Jon Morrow is the Founder of Boost Blog Traffic and Associate Editor of Copyblogger. For more of his story, go here and here.

How to Be Unforgettable by

186 Comments

  1. Marius Price
    Apr 02, 2012 @ 12:34:50

    Hey Jon

    Another great blog post :) Just wonder how the hack you got so much traffic to your site in that short of time :) ?

    Thanks
    Marius

    Reply

  2. Ruth Zive
    Apr 02, 2012 @ 12:39:00

    I’ll remember you Jon :-). But, please God, you needn’t worry about that for many, many years to come.

    I agree with your point about the fear of being forgotten. But I don’t agree that my readers (or prospective readers) are necessarily the walking dead.

    I think that most of them are engaged, enthusiastic and eager professionals – seeking to hone their skills and grow their business.

    The challenge for us, as writers, (and your strategies still hold true here) is to distinguish ourselves from the masses – what do we offer that is more compelling, more effective, more exciting?

    Maybe I’m just giving the audience too much credit. But I actually think that those folks scouring the blogosphere for useful advice and insight tend to be more ‘awake’ than the general population.

    Reply

  3. Jon
    Apr 02, 2012 @ 12:39:03

    Marius: I have strange and mysterious powers. :-)

    Reply

  4. Nikhil Goyal
    Apr 02, 2012 @ 12:39:38

    Well, you certainly did spark something in me. I admit, I started a blog, but did not put in my entire energy, entire enthusiasm into it.

    I understand what exactly needs to be done, or so I think.

    And really “walking Dead” part was a bit humorous.

    Time to put some soul into my blog post.

    Reply

  5. Jason Anthony
    Apr 02, 2012 @ 12:40:40

    I believe that when you sit down to provide a service, write, or even guest post, that if you put your absolute best into it, good things will come.

    Doing things that matter, providing that little or vast piece of something extra and beyond the necessary is the mark of greatness. Great piece here, John!

    Reply

  6. Jana
    Apr 02, 2012 @ 12:40:45

    Oh. my. goodness. This is just what I needed to hear today. I am in the middle of writing a post slightly half heatedly and this gave my engine a jump start! Thank you so much Jon, I love reading your writing. And it won’t be forgotten!

    Reply

  7. Scott Ellis
    Apr 02, 2012 @ 12:41:04

    John,

    This might just be the single best post you’ve ever written. It’s already got me thinking a little differently about how I might approach my own writing and, more importantly, to be less afraid to inject some genuine, even slightly over-the-top, personality into it.

    Thank you for this… and keep up the good work.

    Reply

  8. Shane Arthur
    Apr 02, 2012 @ 12:41:12

    I won’t forget you, Jon Tzu!

    Reply

  9. Charlene Christiano
    Apr 02, 2012 @ 12:41:12

    Thanks for the post on what the majority of humans live like. As a 27 year veteran of healthcare, and one who actually helped people die a good death, I can honestly say you just about hit it dead on (pun intended) about what people go through at the end of their lives. They wonder about how people will remember them, but more importantly they talk about what they “would of, could of, should of” done. Many regret not living life to the fullest and loving people more. Well, we have the opportunity to show our love to the world like never before, wide open on the internet. So, let’s wake up the living dead and be remembered.

    Reply

  10. Sarah Farrugia
    Apr 02, 2012 @ 12:41:19

    Thx Jon. Nicely put. Putting personality into the form is what is so exciting. A medium that gives permission to add your thoughts and ideas into the global mix is indescribable. Thanks for your words.

    Reply

  11. Gladys
    Apr 02, 2012 @ 12:41:22

    WOW, WOW, WOW… I love this post. I honestly never thought about experiencing the emotions before writing to get that electricity going. One just has to be careful not to edit the emotion out when chopping down the text in the final blog post edit. Thank you for this enlightening information.

    Reply

  12. Tom Treanor
    Apr 02, 2012 @ 12:41:54

    Jon,

    Awesome post. One of the most important things that I’ve already learned from you is that you need to get your readers “off the couch”. Get them to act. Somehow. In some way.

    Now you’ve really put it into perspective. Do we want to go through live as an average blogger, remembered for nothing? Or do we want to really want to get the recognition we (might) deserve?

    “Set their freaking hair on fire” – my new mantra

    Thanks Jon!

    Reply

  13. Nigel Merrick (Photography Coach)
    Apr 02, 2012 @ 12:43:15

    Thanks for another “unforgettable” post here :-)) I love the engaging writing style and can’t wait to digest everything in here fully.

    Great work as always!

    Reply

  14. Andrew Stark
    Apr 02, 2012 @ 12:43:49

    Hi Jon

    That’s an awesome post, it explains exactly what you need to do, and explains why it’s good to be passionate. I’m going through your 52 Headline Hacks at the moment, and just using these and injecting some passion means I’m able to get posts with comments into double figures vs last year where a stoney silence was present.

    Thanks for being able to share your passion for writing and blogging with us.

    Andrew

    Reply

  15. Jeanette LeBlanc
    Apr 02, 2012 @ 12:44:34

    Set their freaking hair on fire!

    Yes – loved this!

    Reply

  16. Derek
    Apr 02, 2012 @ 12:44:36

    Love it! I think your story alone draws in the attention of anyone.. most of us can relate with feeling forgotten or left out.

    @Marius – Jon has a huge following.. the power of a single email.. thats what got me here in the first place ;)

    Reply

  17. Marius Price
    Apr 02, 2012 @ 12:45:40

    Re: Marius: I have strange and mysterious powers.

    That’s nice one :) but maybe you can tell us more about getting traffic in your next blog post.

    Thanks
    Marius

    Reply

    • Joy ONeill
      Mar 11, 2013 @ 19:43:13

      That WAS about getting traffic!

      Reply

  18. Shane Arthur
    Apr 02, 2012 @ 12:46:22

    P.S. Jon, you’re the only one I know that should put a warning sign next to his subscribe to comments check box. How can I forget you when a new comment every three seconds reminds me? :)

    Reply

  19. Gladys
    Apr 02, 2012 @ 12:46:55

    I have to add to my previous comment…This is the first time I read a post twice. I LOVED IT and it struck me to the core…

    Reply

  20. Marius Price
    Apr 02, 2012 @ 12:47:28

    @Derek yea but having an email list you need traffic :) so will be great to know more about his techniques.

    Thanks
    Marius

    Reply

  21. Dan Sumner
    Apr 02, 2012 @ 12:49:20

    Hey John,

    A very inspirational post.

    It’s great to see you and teaching how to inject personality and feelings into writing.

    Thanks for sharing.

    Dan

    Reply

  22. Rheo
    Apr 02, 2012 @ 12:49:29

    Long time reader, first time commenter. Great post and great advice. I spend too much time thinking about a topic for my next post and it just ends up being a meaningless entry. More often than not, I opt not to post at all because I can’t even inspire myself with the topic. I definitely need to focus more on the people around me and take note of the discussions that engage me and everyone else. It’s from there that I will find the energy to make a difference.

    Reply

  23. Thomas
    Apr 02, 2012 @ 12:49:37

    Sorry, I got distracted….

    Reply

  24. Leanne Regalla
    Apr 02, 2012 @ 12:51:05

    Jon, love your posts. I’m already a mostly on-fire kinda person and you constantly crank up the fuel.

    I’m dead when I’m plowing through business books and taxes, like the last couple of weeks. But you remind me why it’s worth it, and why I hired a bookkeeper to take over this crap starting this year, so I can devote more time to writing! ;)

    Reply

  25. Susan
    Apr 02, 2012 @ 12:51:11

    So well written and inspiring! Awesome. Thank you Jon.

    Reply

  26. Andrew
    Apr 02, 2012 @ 12:55:33

    I will remember the part about setting their hair on fire.

    Thanks for demonstrating what you preach!

    Reply

  27. Racheal Cook
    Apr 02, 2012 @ 12:56:27

    Love this post Jon! Yes people need to WAKE UP and make things happen. And if making a difference and leaving a legacy is a piece of the puzzle, then really injecting yourself into all your communications is essential. Brava!

    Reply

  28. veehcirra
    Apr 02, 2012 @ 12:58:20

    Wow Jon, it’s like I was going on an emotional trip reading this. Anxiousness, laughter and seriousness…no wonder you are who are. Great stuff.

    Reply

  29. r.dernister
    Apr 02, 2012 @ 13:00:38

    Remember who?? Oh yeah, old Whatssisname. Is he still dead?

    Reply

  30. Ken Stadden
    Apr 02, 2012 @ 13:02:03

    Great post, John. I’m taking the energy from your post, attaching the jumper cables to my new blog, and just to be safe, I’ll be setting my hair on fire at the same time.

    Reply

  31. Jeff Yin
    Apr 02, 2012 @ 13:03:03

    Wow…I’m just getting ready to launch my own website/blog, and this is just the sort of advice I need to do some inspired writing. I skimmed this post, and thought it was too long, but before I knew it I had read the whole thing. Guess that’s the power of setting our hair on fire! :)

    I particularly appreciate your suggestion to feel the emotion you want to evoke before writing. I’ve gotten to the point where I can have the message that I want to convey in mind as I write, but actually feeling the emotion is brilliant. I’m definitely going to use that.

    BTW, your Headline Hacks is an awesome resource, and I’m psyched to use that as well!

    Jeff

    Reply

  32. Ken Stadden
    Apr 02, 2012 @ 13:03:11

    Doh. I had “Jon” in my had and wrote “John.” See, people are starting to forget you while you are still alive…

    Reply

  33. Ken Stadden
    Apr 02, 2012 @ 13:03:58

    HEAD. Not had. You’d think I had a 3-martini lunch.

    Over and out.

    Reply

  34. Amanda @runtothefinish
    Apr 02, 2012 @ 13:05:25

    Amazing! Striking enough that I had to comment from my phone which in itself is nearly worse than death. Thank you fit the reminders and the motivation to allow myself to love my writing rather than a time table.

    Reply

  35. Jim McFarland
    Apr 02, 2012 @ 13:07:21

    Awesome Post Jon. It IS what we do…we change lives through the very energy and raw buzz of our words. They hum with the electricity of our own spirit- they go in through eyes, on to brains, and hopefully down into hearts; to change their lives forever. We offer up inflection points, points in their lives at which they know without a doubt, once they read our words, they will forever be different. Changed. Elevated. Inspired. Thanks for that “Zap” Jon!

    Reply

  36. Kevin
    Apr 02, 2012 @ 13:08:12

    Jon, Even though I am not an enrolled student of yours (yet?), you are already unforgettable to many of us. Thanks for this great article and even more for your remarkable presence and continuing deeper inspiration beyond the mere superficial. Your heart makes you a giant. I hope someday to stand respectably in your shadow.

    Wishing you Inner Peace, Outer Harmony and Joy All Around
    Your Companion on the Road,
    Kevin Joseph Klein

    Reply

  37. Laura Rajsic-Lanier
    Apr 02, 2012 @ 13:11:40

    Jon –

    Another great post! You can add yourself to those writers that fire us up!

    Reply

  38. Jon
    Apr 02, 2012 @ 13:15:04

    Charlene: Yeah, the reason I was able to write about it is because I’ve almost died several times, and those were the things I thought about. You really do wonder who will remember you.

    Reply

  39. Jon
    Apr 02, 2012 @ 13:15:30

    Gladys: Yes, editing really can neuter a post, especially when someone else is doing the editing. They have to understand not just grammar and style but the emotion of a post as well, and sadly, most editors don’t.

    Reply

  40. Jon
    Apr 02, 2012 @ 13:15:48

    Tom: Always nice to get a comment from you, man. Yeah, getting them “off the couch” is essential, especially if you are selling something. This just takes it a step further.

    Reply

  41. Jon
    Apr 02, 2012 @ 13:16:12

    Andrew: Glad you’re getting results! We may have to do a case study or something. :-)

    Reply

  42. Dr Cory Annis, The MD For Entrepreneurs)
    Apr 02, 2012 @ 13:16:32

    John,

    John, this post IS a defibrillator! And anyone left unaffected by it is beyond hope. Thanks for the encouragement to run around with my paddles on “charge”! ;)

    Reply

  43. Tess
    Apr 02, 2012 @ 13:16:44

    My hair is on fire!

    Reply

  44. Ruan | EbooksTutorialsAndGuides
    Apr 02, 2012 @ 13:17:02

    Ha Ha! I am burning inside to give away Jon’s secret for getting all this traffic! ;)

    Don’t worry Jon, your secret is save with me, for a little while longer at least ;)

    Great post Jon; I’ve got new inspiration to dive into the minds of my readers and give them memorable posts when I soon start my new blog after the long-awaiting book release!

    As always; great work sir! :)

    Reply

  45. Dan Blystone
    Apr 02, 2012 @ 13:17:37

    What a great feeling that must have been to have reached someone at a key moment with an uplifting, change inspiring message.

    I remember reading a blog post by Darren Rowse about a troubling time he experienced and a person who inspired him, so it’s kind of fitting that the post was published on ProBlogger!

    Reply

  46. Stan Dubin
    Apr 02, 2012 @ 13:21:36

    with the guy on the slab, the guy screaming into the stethoscope, and the charging cords…unforgettable.

    Reply

  47. Jon
    Apr 02, 2012 @ 13:23:34

    Marius: This is a traffic technique. The more you touch people, the more likely they are to share your work. Also, the more likely they are to come back.

    Reply

  48. Jon
    Apr 02, 2012 @ 13:24:03

    Rheo: So happy you decided to come out of the shadows! The first step to setting other people on fire is to set yourself on fire. You have to really, really care what you’re writing about. You have to care even more than your readers.

    Reply

  49. Lorna Faith
    Apr 02, 2012 @ 13:24:09

    Thanks so much for the inspiration and helpful advice once again Jon:-) You will definitely be remembered! I really needed that reminder to make my readers feel…to make them come alive! Love it…that’s what I want to learn to do better…so that in some small way I too can make a difference in people’s lives :-) You’re awesome Jon…thanks so much for helping so many of us!

    Reply

  50. Jon
    Apr 02, 2012 @ 13:24:24

    Ken: No worries. I answer to both. :-)

    Reply

  51. Elizabeth Cottrell (RiverwoodWriter)
    Apr 02, 2012 @ 13:25:10

    Eeegads, Jon, you set MY freakin’ hair on fire with this post!

    The lesson here for me is that my own freakin’ hair better be on fire too, or else I can’t transmit the passion and urgency you’re talking about. I’ll be thinking about this one for a long time.

    And just for the record, Jon Morrow, if you took leave of this island home tonight, you’d be leaving a heck of a lot of people better off, happier, more fulfilled, and making a difference because you taught them how to connect with their inner fire. What more can someone say about us at the end of our lives than “He/She made a difference and will be missed.” You’ve got that part nailed, so now you can concentrate on sticking around for awhile, okay?

    Reply

  52. W Brian Duncan (AKA IPBrian)
    Apr 02, 2012 @ 13:34:46

    As always a great perspective John…I know I feel like the walking dead most days and I actively try to keep myself awake.

    Reply

  53. Sandra Mauck
    Apr 02, 2012 @ 13:35:55

    Jon – my target audience are those you described as “waiting for the funeral parlor” except THOSE are not my target audience, they are the ones who are involved in their 60′s, 70′s and 80′s with intention, purpose and joy and who want to make a bigger difference in the world through sharing with all generations what a wonderful time of life the Third Trimester truly is. Having said that, there are those I do want to wake up to that possibility, but I believe they can be and I loved your post showing me how!! Thank you.

    Reply

  54. W Brian Duncan (AKA IPBrian)
    Apr 02, 2012 @ 13:36:33

    AARG…darn fingers being faster than my brain…I do know how you spell your name Jon…apologies for that last typing problem. :-)

    Reply

  55. steph
    Apr 02, 2012 @ 13:38:19

    Dear Jon, I love you. I just wanted to say that as one of those zombie people who doesn’t comment on blogs, your posts truly do wake me up and get me excited about sitting down at my desk.

    You’re doing so much right. Thank you.

    Reply

  56. Johanna Fenton
    Apr 02, 2012 @ 13:40:27

    Jon, I liked this a lot. There’s something different about the way you write. This is it, huh? Exactly what you wrote here – waking the slightly alive. (I love Princess Bride.) You know, I think there’s another side to this. It’s being your own most bored reader. I often pretend I’m writing to myself, and I imagine just how very bored I am by my own voice. Do you ever do that? Do you ever get bored with yourself, and have to write yourself out of boring yourself??

    Reply

  57. Mark Conger
    Apr 02, 2012 @ 13:51:16

    This post is just one more reason I keep reading your stuff. You’re in my head. Please, stay there.

    Reply

  58. RCasa
    Apr 02, 2012 @ 13:52:37

    Great post – needed a good kick in the ass today , thanks

    Reply

  59. James Early
    Apr 02, 2012 @ 13:55:56

    Jon, As everyone else has said, this is just what I needed to hear today. It helps me set some major priorities for what I’m doing, should and shouldn’t be doing.

    Reply

  60. Sue Burness
    Apr 02, 2012 @ 14:05:54

    I love this Jon. We all have access to WAY more information than we will ever use. What we need is the ability to access our FEELINGS!

    Reply

  61. Nuria Freixas
    Apr 02, 2012 @ 14:10:17

    Many thanks Jon, I love your post!

    Reply

  62. Bob and Anna Bassett
    Apr 02, 2012 @ 14:16:21

    Great post, Jon, and very timely! We were just discussing how we were tired of holding back and being overpolite in our articles. Thanks for the flaming boot to the butt!

    Reply

  63. Nancy Tierney
    Apr 02, 2012 @ 14:18:46

    Man, I needed this today! Snapped me right out of my own “walking dead” state around writing, blogging and that “What’s the point?” state of mind. Keep the fire burning, baby!

    Reply

  64. Bill Perry
    Apr 02, 2012 @ 14:18:59

    Marius: I LOVE your name. The first time I encountered the name Marius was in Anne Rice’s vampire books. LOVE that name!

    Jon: You are a sneaky bastard. You wrote this post using the strategy you were reading about! I think I exploded inside as i read this, and it’s made me realize a big part of why my blog posts quite likely suck balls. Thanks brother!

    Reply

  65. Mary E. Ulrich
    Apr 02, 2012 @ 14:21:30

    Interesting as always Jon.

    This morning I learned that a friend died over the weekend in a bike accident. He was a major player in the field of people with severe disabilities and yet, in the newspaper blog that told of his death, his life was summed up in one sentence and the comments were all about the bike path in the community. This guy was creative, thoughtful, a fierce advocate–and yet when his guts were strewn all over the highway the commenters only discussed how he should have been on a bike path.

    I’ve been in such a funk about my blog for a l0ng time. I’m going to try and write something today–but my passion is not fashionable, not fun. But, you’re right. It is a way of saying my message to the world, and maybe that should be enough.

    Reply

  66. Debra Torres
    Apr 02, 2012 @ 14:23:16

    Thanks Jon,
    I write a Christian Devotional Blog and I admit, I sometimes do think more about my traffic more than the people I am impacting. Thanks for the reminder. Also, thanks for encouraging me to write from my heart.

    Reply

  67. Servando Silva
    Apr 02, 2012 @ 14:34:20

    Wow, so your own post is actually your example for what you-re writing.
    I’ve never seen my readers like that, but it’s a very interesting way o think about them. You need to take our the most and the best of each of your reader. Help them get better and they’ll help you too.

    Reply

  68. Robert Chen
    Apr 02, 2012 @ 14:38:04

    Excellent post! I loved the part on getting into your emotions and unleashing them like a tidal wave through the post. Congrats on creating such a valuable blog and thanks for impacting me enough to write this comment and to improve the way I blog and live life.

    Reply

  69. Tommy Walker
    Apr 02, 2012 @ 14:39:58

    Jon, this reminds me of the “Made to Stick” lesson you taught in your guest blogging course.

    People have that guessing machine that just keeps on anticipating what comes next and it makes them bored.

    But when you break the guessing machine, you stand out and bring them back to life.

    My question is, how do you go about conditioning yourself to absorb bigger and bigger charges so you can continuously blast your readers back to life?

    Reply

  70. Lisa Robbin Young
    Apr 02, 2012 @ 14:42:01

    So many of us forget that if it doesn’t make us sit up and take notice, why should our readers give a crap?

    We get caught up in blogging “schedules” and other “shoulds” of the business of blogging and forget that people want to read our stuff because it resonates with them, because it’s valuable to them, because it wakes them up out of their stupor. Well said, Jon!

    When I sit down to craft a post lately, it’s coming from a place where I can’t NOT say it anymore. That seems to be a place where some of my better work comes from. You know that “I’m mad as hell, and I can’t take it anymore!” kind of place?

    Yeah. That one seems to open the eyes of readers… and comments tend to follow.

    Reply

  71. Jon
    Apr 02, 2012 @ 14:43:50

    Mary: sorry to hear about your friend. That’s rough. For your blog topic, you want to find something you are passionate about AND other people are passionate about. Remember, the jumper cables have to be connected to the same place on both people.

    Reply

  72. Amandah
    Apr 02, 2012 @ 14:44:01

    Powerful opening! I think a lot of writers are afraid to be authentic because of backlash from others. I also think that reading too many books on how to be a top blogger, top freelance writer, etc., can work against you. If you constantly focus on the ‘business side,’ the creative side could suffer. And in the long run both sides could suffer.

    By the way, I like how you mentioned, “It’s not about the professionalism of your blog design.” I’m not a web designer, and I often get caught up with how my blogs/websites look. I need to stop it and focus on writing.

    Reply

  73. Mark Davidson
    Apr 02, 2012 @ 14:46:32

    Good writing is all about emotion and feeling… And as you’ve demonstrated, imagery helps.

    Reply

  74. Jon
    Apr 02, 2012 @ 14:53:18

    Tommy: I personally try to immerse myself in passion. I read books by passionate authors, listen to passionate music, study passionate speeches. It charges me up. Also, I take at least a few minutes every day to think about things that really matter to me, and that helps too.

    Reply

  75. Tommy Walker
    Apr 02, 2012 @ 14:54:40

    Jon: I’d love to see what your music collection looks like :-)

    Reply

  76. Johanna Fenton
    Apr 02, 2012 @ 14:55:42

    I second that. (Re: Tommy’s comment)

    Reply

  77. Merl Miller
    Apr 02, 2012 @ 15:01:16

    You did indeed start with a scary topic. I am learning a lot from you, Jon. Thanks for all that you do!

    Reply

  78. Maria Hill
    Apr 02, 2012 @ 15:11:28

    Genius, Jon! You are a brilliant writer and a joy to read. You also walk your talk. Thank you for a truly unforgettable post. I like that I can come back to it if I am having trouble finding the mojo in my writing.

    Reply

  79. Michael Corley
    Apr 02, 2012 @ 15:24:12

    OK Jon,

    I read your message loud and clear!

    I’m going back to my post I started before reading this recent update and pump some life into it to “resucitate” my audience with the vigor, passion and emotion they’ll read into it because it speaks to them in a personal way.

    See you back here on your next update.

    Reply

  80. Juha Liikala
    Apr 02, 2012 @ 15:35:34

    What a great ending (to a great story!). It truly is about those great emails from readers isn’t it. – not the stats. It’s an incredible feeling to get a personal email from someone who (without asking) just tells you how they’ve found help from the things you write. It’s absolutely priceless. Ok, time to set some hair on fire. Thanks Jon!

    Reply

  81. Linda Caroll
    Apr 02, 2012 @ 15:37:18

    I agree with Ruth. (comment #2) Also with you. Yes, people go through life glassy eyed. A LOT.

    I don’t think they’re bored and walking dead. I think they’re harried, hurried, overworked & overwhelmed.

    And in our rush to grab their eyeballs, bloggers post stuff like 71 tips for… 91 ways to… 101 secrets of… and I have to wonder – is that helpful? Give me ONE good story (like your paradise post on Darren’s site) that I can dive into and enjoy — or give me the 5 BEST tips that I can actually implement right now.

    Maybe we also need to ask – not just if we’re writing with emotion — but ask ourselves if we’re adding to the overwhelm, or helping reduce it.

    I DO think we need to do a better job connecting — you’re spot on there.

    Reply

  82. Jason "J-Ryze" Fonceca
    Apr 02, 2012 @ 15:44:25

    Yes Jon, yes, yes, yes.

    I 100% agree. Love it.

    And you practice what you preach, demonstrating it well in this post.

    This post helped me feel alive.

    You opened with an impact – ‘personal nightmare’.
    You referenced the Princess Bride.
    Your name is known, and I’d say you’re ‘tough to forget’.

    I’ve lurked (listening to you and JBT go back and forth often…), and I’m glad to be here.

    I teach what you’re talking about to others and I live it myself, writing posts like this: http://ryzeonline.com/painful-withdrawal-from-a-different-kind-of-addiction

    I’m also about to submit a copyblogger as a call-out to the ‘Dead State’ of the blog-scene, aiming to breath new life into it, and this post has just inspired me even more. (your name/link is dropped more than once :P)

    Anyway, thank you for being one of the most badass bloggers I know. I’ve never taken your guest-posting course, but your influence and inspiration has reached me in many different ways.

    P.S. One minor heads up: “A day or two later, I’m cremated with five other bodies, all of us too important to even get our own urn.”

    I think you meant *UN*important ;)

    Reply

  83. Julie
    Apr 02, 2012 @ 16:05:05

    Damn, Jon, you did it again.

    “Set their freaking hair on fire” ??!!

    Won’t be forgetting you in a hurry ;)

    Reply

  84. Jean
    Apr 02, 2012 @ 16:06:52

    That’s true! But just think, all the former things will pass away when you die and the great news is that there will be a resurrection of the dead, those who are in God’s memory.

    Reply

  85. Dave Young
    Apr 02, 2012 @ 16:51:15

    With just 3 posts, your new blog has become my favorite. You rock.

    Reply

  86. The Droid
    Apr 02, 2012 @ 16:51:33

    hahaha the funny thing is, no one will remember your name after you’ve gone. bloggers: always thinking that they matter. what a joke.

    Reply

  87. Ingrid Foster
    Apr 02, 2012 @ 16:57:01

    Thank you, and yes, I will remember you!

    Reply

  88. Debbie@happymaker
    Apr 02, 2012 @ 17:05:55

    Ok, Jon I see i am way at the bottom of the list here for comments, but I just had to say, Great Job, but hey you already know that. No worries it is nice to hear anyway, RIGHT!

    Blogging is about helping people, so I am going to let you go now and see how many I can help, since we have a wonderful teacher. Stay humble Now, LOL!
    Blessings,
    Debbie

    Reply

  89. David Esrati
    Apr 02, 2012 @ 17:14:21

    I’d suggest if you really want to be unforgettable, learn to be more succinct.
    Or- you can take lessons from Sally Hogshead- with her “How to Fascinate” http://www.howtofascinate.com/
    This superstar from the ad world writes things that I can’t forget- starting with her “Radical Truth #15″ “Aspire to be the dumbest person in the room.”
    Think about it- and how she said it.

    Reply

  90. Todd Tresidder
    Apr 02, 2012 @ 17:51:20

    Jon – I’ll always remember you as the guy who took blog posting to another level – a serious profession. When I took your guest blogging class you set the writing bar at a level I had never seen before.

    Not only that, you used your own work to illustrate with examples thus walking the talk.

    That is my memory, and it is a good and important one. No, you won’t be forgotten… at least by me.

    Reply

  91. Jenn
    Apr 02, 2012 @ 18:23:32

    Thank you…I am awake!

    Reply

  92. Ron Climer
    Apr 02, 2012 @ 19:00:27

    Jon

    Thanks for a great post. You are deadly accurate in your assessment of the problem. Your solution is just right also.

    Reply

  93. Joe Bulger
    Apr 02, 2012 @ 19:08:00

    You mattered to me Jon.

    I have to ask you something personal… does the widespread boredom and zombie mentality rub you especially raw in respect to your challenging circumstances? People making so little effort to grow or contribute when they have so much within reach?

    Reply

  94. Marjory Pilley
    Apr 02, 2012 @ 20:04:17

    Thank you for the motivating post. I think about food blogs and often think the reader is simply looking for info-short and sweet is better. Now I am totally inspired to ratchet up my posts about food and make the reader drool for more.

    Reply

  95. Meagan
    Apr 02, 2012 @ 20:36:53

    What a great post! It seems like most people in my niche are always writing how to posts, the best of this & 50 ways to do that, but this, this passion, this energy & motivation, this connections is something I need to remember to include in my posts. I want to deliver value to my readers, but inspiration & motivation is value… not just an actionable task. Thanks Jon… for giving me a jump start today!

    Reply

  96. Sydney Aaliyah
    Apr 02, 2012 @ 20:56:24

    “Set their freaking hair on fire.” That is exactly what this post did for me. Thanks for the much needed kick in the ass.

    Reply

  97. Kick in the Ass I needed! | Sydney Aaliyah Writes
    Apr 02, 2012 @ 20:59:54

    [...] Kick in the Ass I needed! [...]

    Reply

  98. William
    Apr 02, 2012 @ 21:05:57

    WOW..This has got to rank in the top 5 Greatest blog posts I have ever read. You really did show a picture of life that I see all to often as I watch people. The best part, it will help me set the mood when I start to write each day. Without a spark, the spark plug isn’t doing it’s job. Thanks for giving me a better way of looking at what I am doing…

    Reply

  99. Steven A. Lowe
    Apr 02, 2012 @ 22:44:53

    Epic. Again.

    Reply

  100. Paula Shillington
    Apr 02, 2012 @ 22:46:51

    I agree….they are the walking dead. I have been a Career Cousellor and have seen lifeless people walk in to my rooms. They have no passion and are stuck in that cloud that defines them..’society’. You only have to be brave enough to speak a truth when it doesn’t fit with everyone else’s thinking. Thanks for encouraging us to be brave.

    Reply

  101. Harleena Singh
    Apr 02, 2012 @ 23:00:15

    Awesome post Jon!

    I was totally lost all through the post, especially the gripping start and the rest of the post :)

    You are so right about being forgotten the moment you are gone, and yes, the very next day the birds chirp, the sun rises and people leave for their work as usual- just as if nothing has happened. Life carries on, whether you are there or not there, simple as that. What does make a difference is how you live your life, and what marks you leave behind – isn’t it?

    People are surely bored or get used ot seeing the same routine things or people around them. And you are right about brining them back to life by pumping them with things that they like attaching them to the jumper cables, and they start shning right back!

    I loved the way you beautifully explained about feeling the emotions yourself first and then letting it loose, letting it flow through us to the readrs, and they surely do feel it. This is something I try doing a lot through my posts and comments as well, as I strongly feel that making that connection with people holds more importance than anything else. You got to sense the pulse of your readers and make them feel what you are feeling or even to come up and share their feelings.

    People remember you for the little differences you make into their lives, about how you affect their lives- just as you nearly stopped the person from committing suicide, which must have made you feel that you have achieved everything – isn’t it?

    Thanks so much for sharing this beautiful and inspirational post with all of us. Being a feelance writer I can well understand the power of words and the amount we can really do with them. You motivated me to try out things and do them differenly as well. :)

    Reply

  102. Sergio Felix
    Apr 02, 2012 @ 23:29:18

    Hey Jon,

    Thanks for sharing that incredible story (the suicidal guy) and the scary story from the opening as well.

    I got the most important points down: write with passion, energy and enthusiasm.

    Hope I can start transmitting those in my own site really soon.

    Sergio

    PS. Take care and enjoy ‘Semana Santa’.

    Reply

  103. Geoffrey
    Apr 03, 2012 @ 01:13:24

    Hi Jon

    When I think of you, I think of the quiet but brilliant billionaire (Dr. Virgil Swann) from Smallville. He may be in a wheel chair, but he achieved and did so much from it…. more than those that had all their faculties about them.

    From this day forth I pledge to leave zombie land and take a leave of permanent absence from the walking dead. All hail Jon Morrow may he ever be remembered.

    Okay I got a bit carried away… But what an awesome blog post. You definitely applied the jumper cables to my reality. :)

    Reply

  104. The Ninja Baker
    Apr 03, 2012 @ 05:03:40

    Hai-ya! You’ve punched this Ninja Baker in the solar plexus and inspired a whole new approach. Many thanks, Jon.

    Reply

  105. Kate Baker
    Apr 03, 2012 @ 07:35:13

    An absolutely cracking post! Really enjoyed reading it, thankyou.

    Reply

  106. Philip Quintas
    Apr 03, 2012 @ 08:39:34

    HELLO! Every once in a while I read something so brilliant that it sticks with me forever. This is one of those things.

    Reply

  107. Donald
    Apr 03, 2012 @ 09:33:25

    Great post. Very enlightening, informative and inspiring.

    Reply

  108. Nicki
    Apr 03, 2012 @ 10:48:44

    Wow – you certainly woke me up this morning. This has to be the best post I have read – ever. Thanks you.

    Reply

  109. Todd Gray
    Apr 03, 2012 @ 11:01:26

    Thank you for the excellent tips Jon! Many people are “walking dead” just as you describe, these are the people who are stuck in a routine. Fortunately many people are also awake and alert and looking to improve their lives, which your blog helps them to do! One of the things I teach people to do is to control their ‘state’ by paying attention to what they Focus upon, the Language that they use, and their Physiology – this is in essence what you are suggesting that we do with our readers… influence their state. Love it.

    Reply

  110. Jump Started!
    Apr 03, 2012 @ 11:01:51

    [...] Attach the jumper cables.. [...]

    Reply

  111. Ross McCabe III
    Apr 03, 2012 @ 12:20:52

    Jon:

    You remind me that great writing requires the author to think about the audience’s emotional reactions before you type the first word. You address the fears and desires of the reader. It feels like you’re talking to me in each post.

    Reply

  112. Lon Hetrick
    Apr 03, 2012 @ 12:53:31

    Love your writing style. Love your opening analogy. But I have a question about this post: It sounds like you’re advocating a communication approach somewhat analogous to that of a talk radio host, which is (as far as I can tell) “be controversial, or at least, provocative.” Is that what you think bloggers should aim for? Interested in your reply. Thanks very much!

    Reply

  113. Ahlam
    Apr 03, 2012 @ 13:17:17

    I literally laughed out loud at some lines, and grappled with others. Is it possible to hug words? Thank you for making me feel alive today.

    Reply

  114. Gail
    Apr 03, 2012 @ 13:19:58

    Jon – you make good points about storytelling, writing and setting your world (and the world of your readers) on fire. It does sadden me, however, that your perspective of the human condition is lackluster – or rather that humans appear to be lackluster, until something outside of themselves sparks them to life. While it may be the case for some, I do not believe it is for the majority.

    A story told with passion and fire ignites our imagination and draws us in – not because we are only partly alive, but because we sense a strong spirit in another. The same is true for two people telling the exact same story – one in a monotone voice who puts everyone to sleep; and the other with excitement and interest, who draws you to the edge of your seat, anxious to learn the smallest details and to engage with the speaker.

    We all want to engage, and to feel a part of, someone or something. When that connection comes from within us, we become better able to communicate our thoughts in a way that enthralls the reader and keeps them waiting for that next story.

    But, I don’t think that the reader turns away because THEY are partly alive – I think they turn away because they sense that the writer is.

    And seriously, no one wants to be partly alive!

    Reply

  115. Alyssa
    Apr 03, 2012 @ 13:22:15

    thank you.
    you’re awesome.
    please keep it coming!!
    that’s all.

    Reply

  116. How Not To Suck! (The Life Out Of Your Readers)
    Apr 03, 2012 @ 14:16:19

    [...] Morrow wrote an excellent piece about being unforgettable.   The obvious stuff smacks you in the face like a cold bucket of water from Iceland.  Especially [...]

    Reply

  117. How To Be Unforgettable by Jon Morrow | | Because They Told Me Not ToBecause They Told Me Not To
    Apr 03, 2012 @ 16:36:57

    [...] How to Be Unforgettable Posted by Jon in Engagement April 02, 2012 [...]

    Reply

  118. ML Awanohara
    Apr 03, 2012 @ 22:36:30

    I found merit in the post, but one of your points disturbed me:

    And lastly, you have the old folks who would never admit it, but for them, the restaurant is just a waiting room for the funeral parlor.

    I don’t think it’s quite fair of you to lump together people who are coming to the end of their lives with younger people who aren’t fully alive.

    First, there are lots of examples of older people who are still compos mantis and, because of that, even more determined to make use of the time they have left. I so happen to be watching a program featuring the great Harvard socio-biologist E.O. Wilson and the great Columbia neuroscientist Eric Kandel, both 82, as I type this. Both are still going strong.

    Second, less engaged older people — who are, as you say, “waiting for funeral parlor” — are often that way because they are afflicted with Alzheimer’s or dementia, very cruel diseases that attack the brain.

    The people in the former camp may not have time to read blog posts; those in the latter, couldn’t even if they wanted to.

    As I’ve come to learn by taking care of older people in my own family, old age is another country; they do things differently there. I think we younger people, who aren’t quite there yet, need to respect them for those differences. After all, we’ll be old someday, too, that’s if we don’t get sick or injured before that.

    Reply

  119. Lana
    Apr 04, 2012 @ 01:22:27

    Jon, I admire you and I read your blog with enjoyment:) I am a writer and I take a lot of time to formulate my posts, which are personal and deeply emotional. They touch my readers and reading the comments is the best part of any day.
    I don’t have a lot of traffic, but I have a core of loyal readers. I would love to make money of writing, but i am aware that it is not going to happen through my blog – the only thing my blog could do for me is bring the attention of an agent or two and lead me to a possible non-fiction essay/memoir/food book:)
    Your posts are always inspirational and I am so glad I found you! I hope you have a wonderful week! You are an amazing person:)

    Reply

  120. Beatrix Willius
    Apr 04, 2012 @ 06:22:13

    Your post didn’t energize me. It just rehashes some bad cliches.

    Reply

  121. Marius Price
    Apr 04, 2012 @ 07:14:21

    @BILL PERRY thanks man :) By the way i am from Dracula(Vlad Tepes) Country

    Marius

    Reply

  122. JaneofAustralia
    Apr 04, 2012 @ 07:57:38

    Jon your wrote: It’s time to start taking your work seriously. I am so there!!!
    That’s right where I am. Right now….

    Can you see me? I am tossing off the Bungee Cord of fear and about to dive into the slipstream of a life filled with deep and meaningful writing. Writing that will reach and touch; stir and empower.

    I know it’s in me.

    You are both a spotlight and a mirror. You rock.

    I am excited. I mean I AM EXCITED!

    Reply

  123. How to Be Unforgettable « LibGrl
    Apr 04, 2012 @ 10:10:49

    [...] Via boostblogtraffic.com Share this:MoreEmailShare on TumblrDiggLike this:LikeBe the first to like this post.   [...]

    Reply

  124. Rodney C. Davis
    Apr 04, 2012 @ 18:15:08

    Hey Marius, Jon did NOT get all that traffic on his blog in a short time. Hint hint… I was a part of his traffic way before he even started to build his blog.

    Reply

  125. David Sadler-Smith
    Apr 05, 2012 @ 10:15:00

    Am I a zombie………. I read the post but not sure if I’m fully awake yet. Keep on kicking me…..

    Thanks Jon

    “currently contemplating my navel”

    Reply

  126. Lynn Hess
    Apr 05, 2012 @ 15:57:21

    I love, love, love the jumper cable analogy. It takes all that same old advice about “finding your ideal reader” and “finding the reader’s pain points” and brings it to life! I have a feeling I’m going to think about those jumper cables (and where I need to apply them) every time I sit down to write now. Thanks, Jon!

    Reply

  127. Amy Hagerup
    Apr 05, 2012 @ 18:27:47

    I am amazed that I stuck with this post to the end because it was so long. However, this was fantastic. I am so going to remember this and put that emotion in there and keep it in there. Thanks again.

    Reply

  128. Janet
    Apr 05, 2012 @ 19:54:25

    Thanks! I changed my post just now! You made a difference for me! I hope I make a difference for parents and kids.
    http://www.parentingthatpops.com/blog/14-quick-ways-to-make-kid-time-count

    Reply

  129. Anne Galivan
    Apr 06, 2012 @ 00:33:14

    It might sound pathetic but I keep a folder in my e-mail entitled “Nice things people say about me.” Because sometimes when we are going through a “dry spell” in terms of getting comments, we need to be reminded that we HAVE touched people at some point, and that really is what matters.

    I love your battery analogy. The concept of giving life to someone who is “mostly dead” is deep. And I don’t say that facetiously.

    My website is dedicated to helping parents find the tools to begin homeschooling but it is ALSO about helping homeschooling parents to get through the tough times, all the while homeschooling their children. Anyone who’s been on my website for any length of time knows that I’ve been through tough times…including the tragic death of more than one family member. When a homeschooling mom is just dragging from the responsibility, or dealing with a family crisis, I’m there to say, “You can still do this.” And I know I’ve helped many, many moms (and some dads too!)

    But it sure would be nice to be getting more comments! So I’ll keep reading your tips Jon…even if I never get over a hundred comments like you do, your tips inspire me to dig down deep and work to touch my readers, not just inform them.

    Reply

  130. Be a Better Blogger: The Ultimate Resource Toolbox
    Apr 06, 2012 @ 03:01:16

    [...] Read only if you want to become legendary. [...]

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  131. Lindsay
    Apr 06, 2012 @ 14:01:40

    “The written word is your pair of jumper cables.”

    Love it.

    Reply

  132. Inspired Fit Strong – Най-интересните статии, които прочетох: 04/07/12
    Apr 06, 2012 @ 19:52:40

    [...] How to be Unforgettable [...]

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  133. Be a Better Blogger: The Ultimate Resource Toolbox | Money Making Ideas
    Apr 07, 2012 @ 07:59:01

    [...] Read only if you want to become legendary. [...]

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  134. beth willis miller
    Apr 07, 2012 @ 13:05:21

    Love this post, Jon, reminded me of the brevity of life, and how I wanted to live a life of thankfulness, which I wrote about in this blog post today…
    http://bethwillismiller.blogspot.com/2012/04/in-everythinggive-thanks.html

    Reply

  135. Be a Better Blogger: The Ultimate Resource Toolbox | Easy Money Making From Home
    Apr 08, 2012 @ 19:35:54

    [...] Read only if you want to become legendary. [...]

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  136. Annie Boddington
    Apr 09, 2012 @ 07:03:54

    Hi Jon, you are right about the blog. I was kind of thinking the same thing in many ways, and decided to take my blog offline until I can decide how I am going to inject some energy into it.

    Luv your stuff.
    Annie

    Reply

  137. Lia Fairchild
    Apr 10, 2012 @ 16:11:21

    Jon,

    You’ve absolutely said everything I’ve been thinking over the last couple of years. And the opening part is one of the main reasons I wrote a book and still continue to reach out through blogging and social media.

    Guess you’re pretty memorable with all these comments, so congrats! I often sit in public and watch people. It’s not very uplifting to see a crowd of people all staring down at screens too. What ever happened to looking at people and saying hi with a smile?

    Thanks for your insights.

    Lia

    Reply

  138. Tammy
    Apr 11, 2012 @ 19:47:05

    Jon, well all righty then! I’ve heard it before, but never quite so eloquently. Never quite with so much ferocity. Never quite with so much conviction. You know your stuff. You are a wonderful writer (but you already know that) and an even better cheerleader (aka: butt kicker). That’s what so many of us writers need, a good kick in the pants and a “Come to Jesus talking to”. Thanks for both. You, sir, are awesome (I’m thinking you already know that too). I don’t always hit them out of the park, but I’m always proud of the end product. But those posts that generated 30 – 40 comments always hit a note of passion. Lesson learned. As always, you delivered to us a post for pondering. Thanks for that.

    Reply

  139. Jerome Stone
    Apr 13, 2012 @ 16:04:08

    Hey Jon (and everyone else) – As always, your writing cuts through the surface-crap and goes straight to the heart of the matter. How refreshing it would truly be if just for one day, we all woke up with the thought, “Did what I do in this life really matter? How will it all look after I’m gone?” I think that your reflections on life and death as a means to instill greatness are key to living a life that not only fulfills some purpose, but makes it better for others to live their lives. And you, el senor Morrow, truly embody that greatness. Thank you one-hundred-times over for all that you do to help others realize their greatness. Warm regards, Jerome Stone

    Reply

  140. Caleb
    Apr 13, 2012 @ 18:37:47

    Oh John!
    I’ve been following you for a while now. I even bought your guestblogging course. So why did I just read this article, load up my new blog and realize that I forgot to add my passion to my posts.

    I love photography
    yet all of the stuff I’ve written is the same old boring guides that feature on nearly every other photography blog.

    How do I expect to wake up my audience with stuff like that?
    Thanks for helping me to realize that before it was too late.

    Reply

  141. Merl Miller
    Apr 13, 2012 @ 19:58:24

    Jerome, good comment. Ronald Regan said I mattered once. Actually, he said it about all Marines but I have a big ego. Seriously, Jerome, I checked out your blog and YOU matter. I was impressed. This is a big issue for me. I am a 70 year old disabled vet and meds are a big deal. I just confirmed and I am looking forward to reading it. Thanks.

    Reply

  142. nathan
    Apr 14, 2012 @ 07:06:24

    Thanks for setting my hair on fire.

    Reply

  143. Pengeronline! » Blog Archive » Be a Better Blogger: The Ultimate Resource Toolbox
    Apr 19, 2012 @ 23:41:49

    [...] Read only if you want to become legendary. [...]

    Reply

  144. Scott Arrieta
    Apr 23, 2012 @ 21:31:58

    Love, love, LOVE the dead battery analogy!

    I spent an hour trying to explain this to a client of mine while I was reviewing the first draft of copy that she submitted for a new site that we designed for her.

    You summed it up in a paragraph.

    I think I’ll save myself some time and bust out the jumper cables the next time.

    Reply

  145. Randall Wilburn
    Apr 25, 2012 @ 10:40:44

    Thanks for this post Jon. This was something that I needed to read right now. You definitely hooked your jumper cables up to my battery. I appreciate you and all that you do. Keep up the great work and keep writing because you are changing lives…

    Reply

  146. Richard
    Apr 25, 2012 @ 20:33:17

    Brilliant!

    Now I need to go and edit my blog posts…

    Reply

  147. Carole in The UK
    Apr 26, 2012 @ 05:46:47

    Thanks for jump starting me.
    What a great post. I can honestly say that is the first time I have read such a wordy post, all the way through to the end.
    You certainly had my attention, I just need to put it into action.

    Blessings to you.

    Reply

  148. Bobbi Emel
    Apr 27, 2012 @ 22:16:38

    I think this post just changed my life for the better.

    Thanks, Jon.

    Reply

  149. Adrian Raynor
    Apr 30, 2012 @ 14:08:56

    A brilliant exposition!

    Reply

  150. Eden E @ Evergreen Eden
    May 09, 2012 @ 07:23:11

    One of my Top Ten Most Butt-Kicking, Jaw-Dropping, Eye-Popping Reads to Inspire the Waning Writer in Us All.

    And yes, that is the actual title of the post you just kicked my waning butt into writing! :)

    …And also yes, you can expect to find it listed wayyy up there. Life altering and truly proof that you are unforgettable, practicing EXACTLY what you preach, and fulfilling your greatest calling to. the. HILT.

    Thank you, Jon!!!! God bless you forever!!!!

    Reply

  151. Marci | Liberating Choices
    May 11, 2012 @ 14:24:26

    Jon, This is one of my favorite posts of the year so far!

    I do feel like reading your posts energizes me. And I love your analogy of revving our engines before we start to write. You have a gift and thank you for sharing it!

    Reply

  152. Victoria
    May 16, 2012 @ 20:09:03

    I love this! I have not read about this aspect of writing before and it makes a lot of sense. The posts I write that generate the most feedback are always the ones that I write the most passionately about. Thanks for making me think about waking people up.

    BTW – I love the Princess Bride – I recognized the quote right away!

    Reply

  153. Robin Dickinson
    May 31, 2012 @ 05:35:00

    Thank you so much, Jon. This post has revived me in ways your can’t imagine – or maybe *you* can. :)

    Plus – you’ve given me an outstanding idea for my next toon post.

    Best to you,

    Robin
    @robindickinson
    Cheeky biz toonist ;)

    Reply

  154. Warning – This Blogger Disturbed My Slumber! | Retire And Grow Rich? You Bet!
    Aug 25, 2012 @ 09:43:16

    [...] I read first this piece then this one by Jon [...]

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  155. Vone
    Oct 18, 2012 @ 12:15:15

    Thank you Jon. You are truly an inspiration to us all.

    Reply

  156. Dave P
    Oct 18, 2012 @ 12:39:59

    John, great post. Trust me, I’ve noticed how many people sleepwalk through life. Sometimes I’ll just stop and stare at people. Not that I’m some pompous ass who thinks he’s better than everyone else, but it’s easy to tell when people are “there” as opposed to just kind of in a daze.

    I just quit my job today and I’m ready to start waking people up too!

    Reply

  157. 7 Ways to Fascinate Your Readers and Build a Hugely Loyal Following
    Dec 03, 2012 @ 19:51:03

    [...] Have you read How to be unforgettable? [...]

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  158. http://tinyurl.com/sanaalt44656
    Jan 09, 2013 @ 21:13:02

    “How to Be Unforgettable” definitely makes myself
    imagine a little bit further. I enjoyed
    each and every single component of this blog post.
    Thanks a lot -Brigette

    Reply

  159. 58 Tips for Transforming Your Blog and Dazzling Your Readers
    Jan 30, 2013 @ 12:46:51

    [...] 58. Have fun! Be unforgettable. [...]

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  160. Justin
    Mar 11, 2013 @ 08:43:16

    I think the scariest part about your nightmare is that it will become a reality someday for all of us. (Let’s all scream it together now, “We’re all going to die!”)

    Death doesn’t have to be a nightmare though. Why?

    For God so loved the world that he gave his one and only Son [Jesus], that whoever believes in him shall not perish but have eternal life [in heaven]. John 3:16

    This is the message of the Bible in a nutshell. Believe it and death will just become the beginning of your life. I would also encourage you to check out this powerful YouTube video:

    The Gospel In Four Minutes – http://youtu.be/K48-Li7lIfA

    Thank you.

    Reply

  161. Janine Gilmour
    Mar 11, 2013 @ 16:33:20

    Hell, ya! Lost beneath the stifling layers of corporate jargon are real people, most the ‘em with a pulse. I going out to find the ones who want to shake things up! Thanks for the inspiration Jon, as always, you rock!

    Reply

  162. Nathasha
    Mar 15, 2013 @ 18:39:45

    Jon,
    This is so awesome that I share the link with others. Love it!

    Reply

  163. 317 Power Words That'll Instantly Make You a Better Writer
    Jul 23, 2013 @ 08:55:48

    [...] is full of people who can scribble down their ideas, but to bring those ideas to life, to make them take up residence in the mind of the reader, lurking in the background, tugging, pulling, and cajoling their emotions until they think and feel [...]

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  164. Dave Visaya
    Jul 24, 2013 @ 21:29:06

    I could not imagine how much Ioved this post and I even considered reading this every time i write something new on my blog. you answered so many questions in my mind.

    Reply

  165. 3 Blogging Superpowers That Will Save Your Blog
    Jul 30, 2013 @ 02:16:21

    [...] And that’s the status you want to find online, too: not the annoying, trolling part – the alive part. [...]

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  166. How Jon Morrow Crafted the Most Popular Post on Problogger : @ProBlogger
    Sep 10, 2013 @ 08:49:46

    [...] his post How to Be Unforgettable, he explains how you can connect emotionally with your [...]

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  167. How to Be Smart in a World of Dumb Bloggers
    Sep 17, 2013 @ 08:37:41

    [...] there’s everyone else who is some combination of ignorant, obtuse, unoriginal, boring, or forgettable. You read their work, and you come away thinking they’re kind of [...]

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  168. How Jon Morrow Crafted the Most Popular Post on Problogger | Atlanta Web Traffic
    Sep 19, 2013 @ 11:46:30

    [...] his post How to Be Unforgettable, he explains how you can connect emotionally with your [...]

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  169. Nimrod Flores
    Sep 20, 2013 @ 03:31:01

    I’ve got myself a lot of zombie readers in my blog also! This is going to be tough to bring them to life. But this list sure gives me something to get started with.. thanks Jon!

    Reply

  170. Internet Affiliate Marketing How Jon Morrow Crafted the Most Popular Post on Problogger - Internet Affiliate Marketing
    Oct 02, 2013 @ 12:46:53

    [...] his post How to Be Unforgettable, he explains how you can connect emotionally with your [...]

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  171. Michael Miller
    Oct 02, 2013 @ 22:07:52

    All the greatest writers put all their emotions into their writing…the rest are too boring to keep me even bothering to keep my eyes on the text. One of my favorite writers is Alexandr Solzhenitzyn–because the emotion is so much there in his writing that it feels like I am talking to him. And that’s in a translation..imagine if you know Russian. I never realized before why I have been so drawn to read all three books in The Gulag Archipelago…and now I know. This is why I have suffered from writer’s block all my life–this is what was right in front of my face along and I didn’t see it. Thanks, Jon!

    Reply

  172. Michael
    Oct 09, 2013 @ 03:07:46

    I’m studying your work Jon – learning and loving it.

    “It’s the way you make those readers feel…You want them to feel alive.”

    Thanks – Michael

    Reply

  173. Fazimoon Samad
    Oct 11, 2013 @ 21:44:50

    Love it love it love this post Jon I really enjoyed it so much, and you will always be in my thought and prays and I can never forget a person like you and what you are doing to help us all, thank you Jon.

    Reply

  174. How Jon Morrow Crafted the Most Popular Post on Problogger | AWD CopywritingBlog
    Oct 23, 2013 @ 03:18:53

    [...] his post How to Be Unforgettable, he explains how you can connect emotionally with your [...]

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  175. The 3 Types of Content Every Social Media Marketing Campaign Should Have - Learn To Be Heard
    Nov 26, 2013 @ 16:07:27

    […] Remember also that no matter what kind of content you are creating, the focus should be on making content that is useful to the reader and that moves them emotionally. […]

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  176. Dhruv
    Dec 20, 2013 @ 01:45:58

    Hello Jon…I read ur post n found very helpful n interesting . I want just one favor from you.
    http://technewsalive.blogspot.in .This is my blogspot, can you tell me is it well or not and also some tips to attract visitors from out side India as I am blogger from India.

    Thank You

    Reply

  177. 5 Top Tips for Content Marketing Success | Debelak Media Group
    Jan 05, 2014 @ 15:11:42

    […] has to go beyond just being useful; it has to be unforgettable. Rather than trying to churn out quantity, take the time to figure out what kind of emotions move […]

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  178. Stan Eigi
    Jan 12, 2014 @ 07:14:32

    Jon, it’s absolutely amazing! I don’t know how you do this, but everything I read from you is like a radiation of some sorts. It gets to me, no matter how hard I try to shield myself. It really touches me. I honestly try to implement your advices in real life. How can one reject an advice from someone like you?

    Reply

  179. 5 Top Tips for Content Marketing Success - Servimida.com
    Jan 13, 2014 @ 10:09:46

    […] has to go beyond just being useful; it has to be unforgettable. Rather than trying to churn out quantity, take the time to figure out what kind of emotions move […]

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  180. Evoking Emotion with Writing: I Hope My Content Makes You Cry
    Feb 06, 2014 @ 11:14:00

    […] and is still heavily shared today, years after he wrote it. On his blog, in a post called “How to Be Unforgettable,” Jon […]

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  181. How to Write a Blog Post That Wins Your Audience's Undying Loyalty
    Mar 03, 2014 @ 13:17:28

    […] through the reader’s haze of boredom and borderline internet addiction. Leave them feeling more alive than […]

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  182. Onvergetelijk zijn in bloggen | Toko Rose - Portfolio van Rose Calis
    Mar 04, 2014 @ 07:47:14

    […] en ‘Is dit soms voor mij geschreven?’ denkt. Jon Morrow deed dit onlangs bij mij met: How to Be Unforgettable – een blog over luisteren, prikkelen, wakker schudden, en onvergetelijk […]

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  183. 6 Stunning Visuals That Will Make Your Content Memorable, Sharable, and Beautiful
    Mar 25, 2014 @ 00:12:45

    […] how can you make your next blog post stand out among the masses? Is the attempt even worth the […]

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  184. Words of power - Status, Force & Power
    Apr 01, 2014 @ 05:50:46

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  185. 6 Amazing Visual Content that Makes You Stand out
    Apr 07, 2014 @ 23:49:05

    […] how can you make your next blog post stand out among the masses? Is the attempt even worth the […]

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