Yours Free

A Cheat Sheet for Writing Blog Posts That Go Viral

Ever wish you could get the Cliff Notes for writing popular posts? You know, just go straight to what works, and forget everything else?

Well, here's your chance. Get Headline Hacks, absolutely free, along with weekly blog traffic tips delivered directly to your inbox. Just type in your email address below.

Get this report for FREE

Why Posting Every Day is a Silly Strategy (And What to Do Instead)

Why Posting Every Day is a Silly Strategy (And What to Do Instead)

Note from Jon: This is a guest post by Dries Cronje from Productive Entrepreneur. If you’re like me, you often turn your nose up to guest posts on popular blogs, because most of them are by beginning bloggers who are still learning their chops, and so the posts kind of suck. Not so here. I couldn’t have said this better myself. It’s a freaking awesome post, and I encourage you to read every word of it.

Someone, somewhere, told bloggers to post every day.

So you do. And you give it your best shot.

But posting daily just doesn’t work for you. You don’t meet your traffic and income goals, you don’t get a flood of visitors, and your subscriber numbers stagnate.

Now you’re doubting your ability to be a successful blogger, and you feel like a sweatshop worker, working super-hard with no real reward.

The post-every-day strategy takes all the fun out of blogging.

Deep down, you suspect this strategy is downright dangerous. And you’d be right for the following reasons:

Daily Posts Destroy Social Proof

Social proof is evidence, left by your readers, that your blog is interesting, popular and worth reading.

Your subscriber count, number of comments, number of retweets, likes and +1’s show new visitors that other people like and endorse you.

Without social proof, getting people to subscribe to your blog is much harder.

By posting too often, and thus continually replacing the latest post, you reduce the amount of social proof that each post will get. Few people will expend their present effort on yesterday’s conversations.

If you publish a post every day it’s only up at the top of your blog for that day. If you publish a post only once a week, it would be at the top of your blog for a whole week.

And a post will get more exposure if it is up at the top for longer… People will interact with it more since it’s the latest, most relevant content for a longer period of time.

Daily Posts Destroy Reader Bonding

Do you read all your emails as soon as they arrive? Neither do I.

In fact, some of my subscription emails can remain unopened in my inbox for days.

When I see I have, say, four unread broadcast emails from a blog I like, I will often only read the latest one. I miss all those that I couldn’t get to during the couple of days after they arrived.

I’m pressed for time. And so are my readers. And yours.

If you post too regularly, your subscribers won’t get around to reading every post you write.

As a result, you miss an opportunity to bond with them with each post they skip. And you miss an opportunity for them to spread the word about your work too.

Daily Posts Destroy Subscriber Counts

By sending out posts via email too often, you’ll force some of your subscribers to unsubscribe. This is particularly true for less-popular bloggers.

Most people have too much to read and will thank you for posting less often — especially if the quality of your blog posts improves as a result.

Some of my favorite bloggers post as infrequently as once every month to six weeks.

Every post they write is excellent, and contains helpful advice that I can apply right away. I devour every article.

But I only read about one in ten of the posts from people who publish daily.

Scarcity breeds value. Abundance doesn’t.

What to Do Instead

By now, you should agree that posting on your blog daily is neither wise nor productive. Yet when you start seeing the benefits of not posting every day, you need something new and constructive to fill the void.

Sure, you can still think about and work on posts every day. You’ll just be publishing less often and spending your remaining time with the following:

1. Plan Your Posts… Wisely

A remarkable post is almost always a well-planned post. Crafting excellent content starts before you sit down to write.

You have to come up with an idea that people will like, so do your homework.

Look at popular blogs in your niche. Which posts do well?

Look for similarities between successful posts.

Once you have an idea, craft an excellent headline — one that will get the click. No use spending days writing a post if readers will just glance at it, or ignore it and carry on with their busy lives.

You have to give them incentive to click through. Tell them why they need to read your post. Give them a compelling reason in the headline.

What problem do they have? What useful solution does your post offer them?

It’s wise to test your headline with a mentor. A wise guest blogging mentor —someone you might know very well :) — refined and improved many of my headlines (including this one).

You only start writing after all this.

2. Life is short — Make It Count

Remember that scene in Walk the Line where Sam Phillips, the owner of a small recording studio and record label, gave a speech to Johnny Cash and the Tennessee Two about the tired gospel-type song they were performing?

Sam stopped them from playing and asked if they had anything else, stating a song like that wouldn’t sell. Johnny didn’t like this, but Sam sketched the following scenario:

“You were hit by a truck and you were lying there in that gutter — dying — and you had time to sing one song. One song people would remember before you’re dirt. One song that would sum you up. You’re telling me that’s the song you’d sing? That same Jimmy Davis tune we hear on the radio all day… about your peace within, and how it’s real and how you’re gonna shout it? Or, would you sing something different? Something real. Something you felt. ‘Cause I’m telling you right now, that’s the kind of song people want to hear. That’s the kind of song that truly saves people. It ain’t got nothing to do with believing in God, mister Cash. It’s got to do with believing in yourself.”

Whenever you’re writing a blog post, ask yourself these same questions. If you had time for only one post, would your current idea be the kind people want to read, the kind that saves people?

If you post only once every two months, but the content is truly awesome, you will be much more successful than someone publishing crappy posts every day.

Make it excellent, interesting and worthwhile. Over deliver! Blow your readers away. That’s the only way to turn readers into raving fans.

3. Hit Publish, then Promote, Promote, Promote

Okay. So you wrote your article, and if it were the last one you ever wrote, you’d have no regrets.

You had it checked and edited, and it’s live.

Now what?

Do you just move on and start a new post?

Absolutely not!

Now you have to promote the you-know-what out of it. And that could take as long as two weeks to do thoroughly.

Don’t know whom to tell?

Start networking with the five biggest bloggers in your niche or a related niche. Comment on their posts. Retweet their tweets. Purchase their products. Offer them your assistance.

Soon, some of them will notice you. They might even have a conversation with you on Twitter.

And then, when you tell them about a product of theirs that you reviewed, or a post that you’ve linked to, who knows? They might just promote your post for you.

They might even agree to do an interview with you.

I know this seems like hard work. I know it might take time. I know that it’s not a guaranteed payday.

But earning a solid income online is no get rich quick scheme. It’s called online business. It takes time and effort, but when it pays off, the rewards are awesome.

Nothing worth having comes easy, right?

4. Grow Your Online Business by Creating Valuable Assets

You shouldn’t post on your blog every day because you need to spend time creating assets to grow your business.

You should spend time conducting interviews with niche authorities. You should host webinars. You should create ebooks, all of which you can either sell or offer as free subscription incentives.

Your marketing efforts will pay off if you do. And a product that offers a clear solution to one of the pressing problems of your target market can make you good money for years to come.

Case Study: A Successful Post

Despite having built some successful blogs, I’m currently in the same boat as many beginners.

I have a brand new blog, with less than ten posts up. It’s in dire need of some attention, traffic and subscribers.

Recently, I posted a new article called 45 Kick-Ass Resources for Online Entrepreneurs.

It took me three weeks to nail the title of this post. And about two weeks to write the post.

On the day I posted it, it didn’t get that many visitors. But the day after that… Wow! The traffic soared.

According to Google Analytics, that single post brought me about 2,000 unique visitors over the ten days after I published it. It almost doubled my subscriber numbers too.

The overall traffic to my blog also leveled off at a significantly higher level than before this post.

People retweeted it 1,075 times, liked it 122 times, and +1’ed it 38 times. And it got 56 comments.

Yes, I know. That’s not so great in comparison to an A-list blog, but for a new one? One with only 3 posts at that stage? And for a relatively unknown author?

I was blown away.

If I had forgotten about that post right after hitting publish, and posted a new article the next day, I wouldn’t have gotten as much traffic or social sharing.

Brian Clark, Darren Rowse, and Chris Garrett probably wouldn’t have retweeted it. Johnny B. Truant probably wouldn’t have linked to it from his Copyblogger Weekly Wrap.

I promoted it. I told people about it — people I know online and who I have earned the right to speak to. I didn’t spam anyone with it. I didn’t ask for retweets or links from anyone I didn’t know.

But I knew it was good and helpful and the result of years of consuming online resources. And therefore I didn’t hesitate to ask others to share it.

5. Stroke Egos to Your Advantage

I admit. The post I highlighted in the case study used a crafty tactic. It employed the ‘ego bait’ factor — one that has viral written all over it.

Many people who saw their products listed in my post wanted to show other people that their products made it onto the list. So they shared it on the social networks and linked to it from newsletters and blog posts.

Does that make the case study less applicable?

I don’t think so. In fact, a clever blogger thinks about these things.

He realizes that certain factors make a post more attractive to other people and increase the likelihood that people will share it. And then he goes and writes a post specifically with that in mind.

It’s just another part of the strategic promotion game.

And using ‘ego bait’ is just one such strategy.

Derek Halpern tells how he regularly emails other bloggers to inform them about his Social Triggers articles.

He would point them to an article on a topic their readers might find interesting. More often than not, these people link to it. He has grown his subscriber list to tens of thousands of fans using this strategy.

Jon Morrow used guest posting to get 1,200 subscribers in one day! And who knows how many more subscribed over the course of the following two weeks.

These things don’t happen because these guys are in the right place at the right time.

No.

They study content marketing. They study copywriting. They spend many days thinking about their post ideas and coming up with good headlines. They spend weeks working on their posts, improving them with each iteration.

And then they spend countless hours promoting their posts after hitting publish.

Go Pro, Baby!

Do you want to become a professional blogger?

Steven Pressfield says going pro is essential if we want to overcome self-sabotage. You need to let the world and yourself know that you’re serious, that you’re not in this merely for a couple of laughs.

You mean business. This is your life. And you have something meaningful to say.

A professional blogger doesn’t just write one boring post after another.

Hell no.

The pro has a vision. And he has a strategy to achieve his vision. He realizes that marketing is part of the game. He knows that a business needs promotional material, products, and sales letters.

He understands the problems of his target market. He knows how to communicate the benefits of the solution he offers.

He knows the difference between boring content, and the stuff that really matters.

A pro doesn’t just fall into a rut of daily posts hoping that someday soon his luck will change. A pro grabs his opportunity with both hands and does something amazing. Something worth talking about.

So, who do you want to be? For a smart blogger like you, the choice is obvious.

It’s time to start taking online business seriously.

It’s time to start writing posts that matter — posts that save people.

It’s time to start promoting your blog posts like your future depended on it.

Because it does.

About the Author: Dries Cronje is the founder of Productive Entrepreneur, a blog that helps online entrepreneurs work clever and hard to build a solid income. He’s the author of 10 Easy Steps to ‘Mission Accomplished!’ – Simple, Practical Advice for Completing Your Next Big Online Project.

Why Posting Every Day is a Silly Strategy (And What to Do Instead) by

273 Comments

  1. soubhik
    Mar 27, 2012 @ 13:23:00

    great idea.. .i totally agree with posting weekly,

    Reply

  2. Dries Cronje
    Mar 27, 2012 @ 13:35:15

    I’m glad you like it, Soubhik.

    Reply

  3. RG Coleman
    Mar 27, 2012 @ 13:54:29

    THANK you. I often wonder about bloggers who keep to a daily schedule who seem to have nothing to say that often. But I need to step it up to find something to share at least weekly. Time for more guest posters!

    Reply

  4. Jackie Hinton
    Mar 27, 2012 @ 13:57:19

    I thought you had to post everyday to attract traffic. Thank you for this post. Luv the post from this Blog. Keep up the good work.

    Reply

  5. Les Dossey
    Mar 27, 2012 @ 13:58:07

    Painfully true advice Dries.

    Although I thoroughly enjoyed writing and posting to my blog everyday for 6 months, it would have been far more enjoyable had I not expected it to boost traffic to my blog.

    Now I post once or twice a week and traffic is starting to pick up nicely and as you mentioned the quality of my writing is improving.

    P.S. Love the JC analogy

    Only the Best,

    Les Dossey

    Reply

  6. Joseph Ortega
    Mar 27, 2012 @ 13:59:32

    Ego Baiting… brilliant! One of those things that makes you say to yourself, “Why have I never thought of this before?!”

    Reply

  7. Scott
    Mar 27, 2012 @ 14:03:10

    Interesting article. I’ve been analyzing our traffic (days, hours, topics) to see what drives the most. That will give us an idea of how often to blog and when.

    Reply

  8. Dries Cronje
    Mar 27, 2012 @ 14:03:22

    Glad you’re seeing some increase in traffic with your new strategy Les. And don’t we all love JC?

    Reply

  9. Meredith Blevins
    Mar 27, 2012 @ 14:03:42

    Great advice and very sensible. I, too, have stacked e-mails and delete the oldest or file them away.

    2 times/month works for us pretty well. More often that that, and we’re not doing our jobs, not creating what our clients need and want.

    Thanks for the post.
    Meredith Blevins

    Reply

  10. Se7en
    Mar 27, 2012 @ 14:05:11

    Shew this is such an interesting read… I love living and learning about blogging!!! After posting almost daily for years and always thinking my readers would fall away if I stopped!!! Well this year I have cut my “postage” back somewhat… A couple of times a week I leave a post up and my stats have literally flown on the non-posting days… and they go deeper looking for past posts to read… turns out to be a winning strategy!!!

    Reply

  11. David Horn
    Mar 27, 2012 @ 14:06:41

    Nice article – thank you. I think my new posting strategy will focus around great movie scenes I can tie in to my niche!

    Also related here, I think, is the length of blog posts … this post here must be 2,000 words long (I haven’t checked, but it feels weighty) and there’s a correlation between post length and the amount of times it gets read. You simply cannot post meaningful amounts of content on a daily basis, and your content has to be meaningful.

    Thanks again.

    Reply

    • Sofie @ Wonderful Wanderings
      Jun 13, 2013 @ 05:57:47

      I agree. I’ve been doing some research reading articles like this, that promote publishing fewer times a week.
      There’s just something I ask myself: could this be topic related?

      Reply

  12. Dries Cronje
    Mar 27, 2012 @ 14:06:41

    Hopefully this advice will take some of the obligation out of blogging and bring back a little more creativity, freedom and enjoyment.

    RG — If the pressure to write daily is less, you will most probably wirte more.

    Jackie — As Les remarks, posting less often will often bring more trafiic. But don’t forget post promotion…

    Reply

  13. Jack Price
    Mar 27, 2012 @ 14:08:05

    Hi Dries,

    The Johnny Cash quote made me think of another in the same vein. It’s from The Anatomy of Story by John Truby. His book is intended for fiction writers, not for copywriters and content producers, but I think his advice applies.

    His simple advice (paraphrasing here) is to write a story that will change your life. What a tough standard!

    But why bother to write anything less?

    Thanks for your thoughtful post.

    Jack

    Reply

  14. Amandah
    Mar 27, 2012 @ 14:08:09

    I was one of those bloggers who was told to post every day or at least three times per week. Ironically, I started a new blog a few months ago ‘thinking’ I could post every day. I have no idea what I was thinking. I’ve lost interest in the blog and may let it go. I have too many as it is! Live and learn.

    BTW: I think the lesson for me is if I have an idea for a blog, I could find one I like and send the owner an email to see if they’d welcome a guest post.

    Reply

  15. Dries Cronje
    Mar 27, 2012 @ 14:08:16

    Joseph — If you’re clever, you can use ego bait to gain serious amounts of traffic, new subscribers and sales.

    Reply

  16. Te-Erika (My Savvy Sisters)
    Mar 27, 2012 @ 14:08:23

    Hm. I post everyday during the week. The topic of my blog is women’s empowerment so there is so many areas to cover. When I get a good idea (or a pitch) for a post, I have to let it out to make room for the next 20 that will come my way. I receive my traffic from searches, women who need help with the life transitions and relationship questions I explore. I haven’t broken into the social sharing circle yet. Nary a retweet for me. =)

    In a way, I still blog because I love sharing wisdom with women. The more I explore different topics and women’s lifestyles, the more women find me through search and subscribe. If I posted once a week, it would take ages to attract visitors. Or maybe I’m just doing it all wrong.

    Reply

  17. Ricardo Bueno
    Mar 27, 2012 @ 14:08:53

    I’ve done the whole “posting daily” routine. And I can tell you that I prefer longer, high quality posts than short posts delivered daily.

    Longer, higher quality posts get shared more often, and people generally engage with them more. Period.

    Anyway, great post and tips!

    Reply

  18. Dries Cronje
    Mar 27, 2012 @ 14:09:53

    I’ll be sure to check out that other quote, thanks Jack.

    Reply

  19. Dries Cronje
    Mar 27, 2012 @ 14:10:53

    I see the creative marketing juices is already starting to flow, Amandah. Good stuff!

    Reply

  20. Dries Cronje
    Mar 27, 2012 @ 14:12:24

    Thanks David. And it’s a researched and proven marketing fact that longer posts are appreciated and shared more.

    I learned that from the very wise Jon Morrow :)

    Reply

  21. Donna
    Mar 27, 2012 @ 14:13:01

    The timing of this post was perfect for me. I’m in the process of launching my new blog and was about to follow, “the post everyday” advice I got from a trainer. As a marketer, this makes a heck of a lot more sense. Gotta go. I need to market that post I just published. Thanks for the insight.

    Reply

  22. Dries Cronje
    Mar 27, 2012 @ 14:13:45

    Glad to ‘hear’ some proof that this strategy is working, Se7en. Thanks for taking the time to leave your thoughts…

    Reply

  23. David Kimball
    Mar 27, 2012 @ 14:14:12

    You know, my goal a while back was to post everyday at my household budgeting site (http://www.household-budget-made-easy.com/). Boy did I become frazzled.

    I have now moved to twice per week and making my posts better and using guest posts. Am also rejecting more of those because of the lack in quality.

    So, this article is timely for me, reinforcing what VERY few are saying.

    I have a lot of work to do to go back and make my posts worthy of being my last one. But you know? That is the quality I want to have that will set me apart.

    Reply

  24. Lisa Robbin Young
    Mar 27, 2012 @ 14:14:19

    I always struggled with the idea of posting every day. Trying to rack my brains for great content seemed too much like work and not enough like service.

    On the other hand, I’m not entirely sure that Scott Stratten’s approach of blogging only when something is death-defyingly awesome will work either (unless you’re Scott and have a book deal, which I don’t).

    I started my online marketing life by writing articles expressly for sites like ezinearticles, so I always wanted to write the good stuff, which for me takes time.

    So for me, weekly seems about right in most instances. There are times when I’ll pack ‘em in closer together – like when I’m doing a blog series – but on the whole, I’m a weekly gal, myself.

    Which brings up the question: what’s your take on blog series and daily posts that are concentrated around a theme for a specific period of time? The do seem to boost traffic and comment counts. I’d be interested in hearing your thoughts.

    Reply

  25. Dawn Wolfe
    Mar 27, 2012 @ 14:14:48

    We advise clients to post weekly. We do it for their company blogs and for our own blog. Small businesses typically don’t have the resources for a dedicated social media staffer, so they rely on outside resources. When they try to save money and do it themselves, they often let blogs and social media feeds languish. It’s discouraging to set up a blog for a company, provide a couple of posts to get them started and then have them drop the ball when they realize how much work goes into it.

    Reply

  26. Tim Bowden
    Mar 27, 2012 @ 14:15:06

    Three words said in the style of the comic shop guy from the Simpsons: best……post…..ever!

    I’m not sure it’s because it gives me an excuse not to post but I agree with everything said here. When you think about it it is obvious, I don’t think I will bother publishing my freshly written post tonight after all.

    Reply

  27. Dries Cronje
    Mar 27, 2012 @ 14:15:44

    Thanks Meredith.

    2 times per month is a good strategy. Someone very new to blogging (or taking the approach of really digging in — researching and investigating their topics, and positing the findings) might even post less frequently… And be very successful.

    Reply

  28. Elise Rochelle
    Mar 27, 2012 @ 14:17:29

    Great article Dries!

    I have a brand new blog also with only a handful of posts and I find it impossible to post everyday. In fact, I find it hard to post even weekly.

    Some other contributors to this frequent posting ideology comes from SEOs who say that google likes you to post at least every 5 days so they know it’s fresh (or maybe I’m behind the 8 ball on this?).

    Now that I’m gearing up to send out my first email to my brand new listies (yep I call my list people ‘listies’) I’m feeling a tonne of pressure to email every week with a new post and to add to that I’m also struggling to decide whether I should go with the “newsletter” type email (my autopilot decision) or the single post and (very exciting!) .

    In my 9-5’s I’ve always done the monthly e-newsletter which is a wrap-up of articles from the previous month or a bunch of new ones. However, after reading your post I’m thinking that’s probably not the best approach.

    The original thinking was that you didn’t want to email too often and when you do it gives the reader some back up articles to read in case they don’t like one. Kinda backfires if they like a few of the articles as I doubt they would read all right?

    Is that an old school tactic that should be turfed?

    Reply

  29. Dries Cronje
    Mar 27, 2012 @ 14:17:55

    Te-erika — This post is not saying that daily posts are wrong… In fact, many very successful blogs post content daily.

    But for someone starting out to post every single day, and get no results… That’s not clever. Their time will be spent much wiser on marketing and promotion in between posts.

    Reply

  30. Dries Cronje
    Mar 27, 2012 @ 14:18:32

    Thanks Ricardo! And I whole-heartedly agree…

    Reply

  31. Dries Cronje
    Mar 27, 2012 @ 14:19:23

    Great news Donna. Follow the marketing-focus route, and I’m sure you’ll see some serious results soon.

    Reply

  32. Dries Cronje
    Mar 27, 2012 @ 14:20:37

    Good luck with that David. I’m sure if you follow some contrarian advice you’ll get the results you need.

    Reply

  33. Jillian
    Mar 27, 2012 @ 14:22:28

    This post is just what I’ve needed to hear right now! I’ve been struggling with the balance between creating new products and keeping up with fresh content. After reading this I feel like I can take some of the pressure off myself and focus more on other project & promotion.

    Reply

  34. Dries Cronje
    Mar 27, 2012 @ 14:23:31

    Hi Lisa

    “Which brings up the question: what’s your take on blog series and daily posts that are concentrated around a theme for a specific period of time? The do seem to boost traffic and comment counts. I’d be interested in hearing your thoughts.”

    If you use certain types of posts often, you will get a nice boost in traffic. I’m not a big fan of series of posts myself, but list posts are super-popular. Just ask any of the Copyblogger editors… :)

    I think you could have some success with a series, even if it goes out daily, but the focus should always be on super-useful, the-opposite-of-boring, entertaining, and helpful information.

    Reply

  35. Dries Cronje
    Mar 27, 2012 @ 14:24:28

    That makes a lot of sense Dawn. I’m hearing that most of you like weekly posts…

    Seems to be working for Jon too :)

    Reply

  36. Peter
    Mar 27, 2012 @ 14:24:31

    This is such great advice Dries! You are right on the money man and this advice is so incredibly timely for me!

    I’m just about to release my blog next week and I’ve been sweating when am I going to find the time to write. I was contemplating blogging 2 or 3 times a week but now I’m going to bring it down to just 1 time a week and spend the rest of the time promoting my post.

    Reply

  37. Dries Cronje
    Mar 27, 2012 @ 14:26:22

    Wow Tim… Those are three big words in a row.

    Thanks!

    And my philosophy is always to leave a post overnight once it is written and polished and final. The reason? I never post it the next day without changing something… And sometimes I’ll make a big change.

    Reply

  38. Dries Cronje
    Mar 27, 2012 @ 14:30:34

    Thanks Elise!

    I like listies! I’ll be using that in future if you don’t mind…

    And that is also what should be your focus. Getting more listies! I’ve built sites in the past that attracts 30,000 search engine visitors from Google, every month, but convert very few of those into listies. So “SEO, take a back seat!”

    It’s all about building up a list of people who love you, will read every word you write, and eventually buy every product you release.

    Consider building an email autoresponder series that goes out to all new subscribers. This releases the pressure to email your listies every week. And by the way, you can email them once a month and they won’t love you less.

    Reply

  39. Dries Cronje
    Mar 27, 2012 @ 14:31:11

    Glad to hear that Jillian. Go market and promote!

    Reply

  40. Dries Cronje
    Mar 27, 2012 @ 14:33:16

    Thanks Peter.

    Here’s what I suggest: Only post something to your blog that is really helpful, truly worth telling other people about, and something that you’re VERY proud to add your name to.

    Even if the posts only come once every six weeks… if they’re remarkable your blog will fly.

    Reply

  41. Raya
    Mar 27, 2012 @ 14:33:36

    I agree.

    I have an 18-months old blog. Started posting 2 times a week, the past six months posting 3 times a week but less time promoting.

    Traffic is slightly down compared to last year,but only slightly – and that’s with no promotion, almost none.

    There was a time when I was considering posting daily, but before I even tried, I reached the same conclusions as you. I’ve been thinking of going back to 2 times a week,that would make sense.

    And besides – when visitors come, they browse random posts. They come upon the not-so-great ones that I posted just to make my numbers. They decide the blog has some good stuff, but too “watered down” by not so good stuff. So they leave.

    Every page is a landing page. Every post is a business card.

    Reply

  42. Raya
    Mar 27, 2012 @ 14:34:40

    .

    Reply

  43. Dries Cronje
    Mar 27, 2012 @ 14:37:01

    Hi Raya. What is your email list looking like? Is that growing despite traffic taking a bit of a dive?

    Reply

  44. Jason Fonceca
    Mar 27, 2012 @ 14:37:22

    Dries! Fancy meeting you here! :) (I’ve never forgotten our skype chat ’round christmas time)

    I absolutely love this post, much like Jon and everyone else. Way to practice what you preach :D

    I’ve always loved my ability to turn out gold quality materials at a rapid rate, and I don’t intend on changing that.

    At the same time, your post makes a massively strong case for scarcity, and I agree.

    What I’m taking from this, is that for hyper-producers like myself, don’t overwhelm my own blog + readers with the mass quality/volume, but instead post once a week (or whatever suits), and aim the rest of the content towards other people’s audiences.

    I’m open to any other ideas :)

    Jon, you know how to pick ‘em, this really is an awesome guest post.

    Boost Blog Traffic and ryze up!

    Reply

  45. Anthony Smits
    Mar 27, 2012 @ 14:38:59

    Good to meet, Dries.
    So blogging success when you’re a pro isn’t really about the writing. But of course it’s that too, when we ‘write posts that save people’. I think that’s a great thought for beyond today. Well put.

    Reply

  46. Elise Rochelle
    Mar 27, 2012 @ 14:44:13

    More than happy for you to use “listies”. It makes them feel more like my mates than numbers when I call them listies :)

    Thanks for the tip!

    I’ve been wanting to create an auto responder series but I’m just not sure yet what angle to take … I’ll have to hurry up and work it out.

    Reply

  47. Desiree
    Mar 27, 2012 @ 14:44:19

    wedding blogs get hundreds of thousands of readers a day and they post 1-15 times a day ie. Style me Pretty. If you are running your blog editorially like a magazine like we do, I think you do need to post every day.

    Reply

  48. Tea Silvestre
    Mar 27, 2012 @ 14:44:38

    I’ve had the same experience — sharing other’s stuff in a list gets the most traffic. Usually because each of those people also share the post.
    Good luck with your new blog, Dries.

    Reply

  49. Roberta Budvietas
    Mar 27, 2012 @ 14:44:58

    Dries and Jon this presents a different point of view with merit. The guest blogging part is still one I need to find a way to really do and my only solution seems to be to find the money to do Jon’s course. Now do I give up food or paying the mortgage? I have cut down the daily blogging and blog one or two times a week on different blogs – different topics but since I stopped blogging regularly my ranking has fallen on Alexa hugely – like over 1m. Maybe that really does not mean anything but….blogging every day is a challenge. May just recycle but then there might be a Panda problem. So much to think about

    Reply

  50. Jim Hamlett
    Mar 27, 2012 @ 14:45:58

    It’s all I can do to get one decent blog a week out the door. Even that’s not always achievable. Thank God for some sensible blogging advice–and, oh, thank you, too, Dries.

    Reply

  51. Dave Young
    Mar 27, 2012 @ 14:46:10

    Fantastic post. Daily posting is only useful for content aggregators and news oriented sites.
    In the category of Planning Your Posts, we’ve created an outline generation tool that helps you spill out your best ideas without your judgmental “left” brain getting in the way. If you know what you’re going to write…and you know it well in advance…it makes a difference. This same outline tool has been used to write best-selling books, plan new businesses and chart career moves. Just substitute anything you want in place of “blog outline” and go for it.

    BTW…did I mention that the tool is free. Well, you have to opt-in to our list, but we are just as lazy about emailing as we are about blogging. ;-)

    Reply

  52. Amy Hagerup
    Mar 27, 2012 @ 14:49:09

    Fantastic. Now I need to go see those 45 resources. I never really saw the wisdom of posting daily. When I first started, I was following one guy who posted daily and I read or watched a post that was about your desk space. It was so “unhelpful” that I stopped following him. I wonder if that was because he was trying to post daily. Good work.

    Reply

  53. Kerrin Kuntzman
    Mar 27, 2012 @ 14:49:17

    Until now, I’d been kicking myself for only posting a new article every week or two. After reading your article, i’ve decided I can let go of the guilt and focus more on promotion. Thanks for the good advice.

    Reply

  54. Dries Cronje
    Mar 27, 2012 @ 14:55:02

    Hey Jason!

    Yes, we had a good chat :)

    And don’t let my advice here deter you if you are getting good results using your own strategy.

    You’re a big thinker! I can’t say that about too many people…

    Reply

  55. Dries Cronje
    Mar 27, 2012 @ 14:56:24

    Writing well is at the very core of being successful online, Anthony. Good observation.

    Reply

  56. Dries Cronje
    Mar 27, 2012 @ 14:59:20

    Elise — ask yourself what most of your ideal audience struggles with that you have found a solution to. I know that’s hard, but keep at it (and start searching for solutions if necessary).

    Build an autoresponder around that topic, splitting your advice into about seven parts. Give your subscribers an awesome email, worth reading, about every third day.

    That way you’re also training them to open email you send :)

    Reply

  57. Rosie@leavesnbloom
    Mar 27, 2012 @ 14:59:56

    I totally agree with you and my stats would agree with you aswell. Daily posting dilutes your message and I much prefer to post approx once a week, give my readers quality content and promote my latest post for the rest of the week.

    You can still engage with your subscribers through tweeting and on your facebook fan page the rest of the week by asking them questions etc and retweeting their posts.

    It also gives you time to read others blogs in your niche and get ideas for future posts of your own.

    Great post Dries!

    Reply

  58. Dries Cronje
    Mar 27, 2012 @ 15:01:20

    Hi Desiree

    You make a good point!

    Certain niches just need posts daily (or even multiple times a day). One friend wrote about iPhone and iPad apps — and he had to post about ten posts daily to compete…

    So, if that’s the case for your niche, and you have a large enough audience, post away!

    Reply

  59. Dries Cronje
    Mar 27, 2012 @ 15:02:18

    Thanks Tea! I appreciate you taking the time to share your thoughts.

    Reply

  60. Dries Cronje
    Mar 27, 2012 @ 15:05:06

    Roberta — Are you focussing on building up a list of email subscribers? It is much more important to look at the growth of that list than to fret about some metric — like an Alexa ranking. But that’s just my oipinion :)

    Produce great content and the rest will take care of itself.

    Reply

  61. Dries Cronje
    Mar 27, 2012 @ 15:05:54

    You’re welcome Jim! And don’t be too hard on yourself if you skip a week :)

    Reply

  62. Linda
    Mar 27, 2012 @ 15:07:02

    I started with a daily schedule really just to get some posts out there, but after a couple of months cut back to 3 times per week. This seems to work. The only problem is I can’t stop writing. With the current schedule I needn’t write another post for 14 months, but every day I get more ideas and just have to write them down.

    Now I need to overcome my avoidance of the promoting bit of blogging!

    Reply

  63. Dries Cronje
    Mar 27, 2012 @ 15:07:42

    Thanks for sharing that Dave. I agree… A well-planned piece of content (in whatever form) has a much better chance at being a well-written and well-received piece of content.

    Reply

  64. Dries Cronje
    Mar 27, 2012 @ 15:09:55

    Hehe! Amy… I hope that none of my posts is ever “unhelpful” enough to cause someone like you to unsubscribe!

    Good luck working through those 45 kick-ass resources :)

    Reply

  65. Dries Cronje
    Mar 27, 2012 @ 15:11:59

    Kerrin — PLEASE let go of that guilt.

    I bet it’ll free you up to produce content three times better than when you are feeling guilty for not posting often enough.

    Write with your reader in mind. Solve their problems for them. Bring them innovative solutions and ideas. Slow down and be really creative…

    Reply

  66. Dries Cronje
    Mar 27, 2012 @ 15:13:27

    Thanks Rosie!

    I wish I could say that I posted once a week :) Ha!

    You’re right — taking time to build relations on social media is very wise.

    Reply

  67. Leanne Regalla
    Mar 27, 2012 @ 15:14:40

    Hi Dries,

    Great post! Two things that resonated with me the most are the need to promote, promote, promote – for a good 2 weeks.
    All your strategies make perfect sense.

    And second, the fantastic songwriting quote! I’m a songwriter, teacher, and beginning blogger and that is SO true! Whatever media we choose – the goal is the same. Change peoples’ lives. Blow them away. Be proud if that was the last thing you ever wrote.

    Thanks for this.

    Reply

  68. Dries Cronje
    Mar 27, 2012 @ 15:15:28

    Hey Linda!

    “The only problem is I can’t stop writing.”

    Wow. It’s not often that a writer has that particular problem :)

    Maybe you should write an ebook (or build a course) about overcoming writer’s block?

    Good luck with the promotion bit!

    Reply

  69. Dries Cronje
    Mar 27, 2012 @ 15:17:57

    Hi Leanne. I’m glad I could encourage you to promote.

    And I’m very glad that you liked the songwriting quote. It’s very dear to me…

    Reply

  70. Pepper
    Mar 27, 2012 @ 15:19:51

    I agree that if you start over-blogging you are going to burn yourself out and your going to overstimulate your readers. Plus how can you be passionate about every post every day?

    I don’t know I’ve been just like Linda though. How do you stop when you start getting into a cycle of great ideas?

    Reply

  71. Katie @ On the Banks of Squaw Creek
    Mar 27, 2012 @ 15:23:07

    This definitely makes sense to me. I’ve started posting daily, and I have seen comments and page views fall!

    Another question, though – lately, when I have a “big idea” I’ve been splitting it up into a “series” hoping that readers would read the first one and keep coming back. I’m guessing that this is also a bad idea? Or maybe an okay idea, as long as I continue to space out the posts in the series?

    Reply

  72. Dries Cronje
    Mar 27, 2012 @ 15:25:08

    If you’re in a cycle of great ideas and it’s reaping great rewards, there’s no reason to stop. Just look at Chris Brogan go!

    But if you’re starting out, struggling for traffic and new subscribers, maybe stop, reassess your strategy and realize that just writing, writing, and more writing might not be your solution.

    I’m glad to hear that you’re also a member of “What exactly is procrastination?” club.

    :)

    Reply

  73. Dries Cronje
    Mar 27, 2012 @ 15:28:01

    Hi Katie

    “Another question, though – lately, when I have a “big idea” I’ve been splitting it up into a “series” hoping that readers would read the first one and keep coming back. I’m guessing that this is also a bad idea? Or maybe an okay idea, as long as I continue to space out the posts in the series?”

    This is not bad… Just remember that variety is the spice of life!

    Mix it up. Do a list post, then a story, then say something completely unexpected. After that entertain and make people laugh. Than maybe do a series where you post daily for a couple of days, and then do a list post again. Add some anchor content in between. Spend time promoting… And start all over again.

    Simple right? :)

    Reply

  74. Danasia
    Mar 27, 2012 @ 15:28:27

    What a great article! Super informative!

    Reply

  75. Dries Cronje
    Mar 27, 2012 @ 15:28:53

    Thanks Danasha! Glad you liked it…

    Reply

  76. Jo Ann Schlicker
    Mar 27, 2012 @ 15:39:24

    My blog is young but growing. I find my posts improve with a once a week posting, which I am doing on Tuesday or Wednesday.
    I notice that the viewership almost flatlines on the weekend so it is good to have that time to work on another idea. My posts are simple and direct. They tell a story. They are difficult to write but look like anyone could write them.

    Reply

  77. Dries Cronje
    Mar 27, 2012 @ 15:42:02

    I think you have a pretty decent strategy there Jo Ann. And if your blog is growing, keep it up!

    Reply

  78. Paul Jun
    Mar 27, 2012 @ 15:52:28

    Posting everyday was a terrible strategy that I put on myself when I first started. And, as most say, you’ll run out of things to say — and that happened to me.

    Also, it’s illogical to think that you can write an excellent, compelling, informative post in just one sitting and the expect to create another the next day. Not. Happening.

    Meticulously writing and editing a post and only posting 2-3 times a week, if that, has drastically improved readership, engagement, and content value.

    Reply

  79. Timo Kiander
    Mar 27, 2012 @ 16:05:54

    Dries,

    This is awesome!

    You know, I just wrote a guest post on this same topic for another big blog, but it is not yet published there.

    The basis for that post were my feelings after slowing down my publishing schedule to two post per every other week.

    This gives me so many new options:

    – I have more time to engage with my list
    – I can do more research
    – I can experiment more
    – I can create case studies and interviews
    – More time for create products
    – More time for being creative – instead of just publishing a post after post

    There are so many great reasons to slow down and thanks for pointing that out to us :)

    Cheers,
    Timo

    Reply

  80. Dries Cronje
    Mar 27, 2012 @ 16:11:37

    Paul — You’re onto a good point.

    Sometimes being prolifically creative is not a matter of writing a great post every day.

    You need time for ideas to form. You need time to be inspired before doing inspirational work.

    Since I’m a big Steven Pressfield fan, I believe you should do your Work every day. But that doesn’t mean you need to post something to your blog every day…

    Reply

  81. Dries Cronje
    Mar 27, 2012 @ 16:14:16

    Hey Timo!

    Great seeing you here…

    If what I wrote here makes sense even to someone who produces as much quality and regular content as you… I’m relieved.

    Sometimes slowing down gives you a huge boost in the type of productivity that really matters :)

    Reply

  82. Jenifer Cotter
    Mar 27, 2012 @ 16:18:36

    Hopefully this post will create an “Ah-ha!” moment for some bloggers that feel the need to post daily about not really much at all. Daily posts really do water down your content. And how in the world do they find time for that if they are spending even half as much time on a post as I do? Thanks for all the insight!

    Reply

  83. Nando
    Mar 27, 2012 @ 16:28:03

    Great post. It should be notice that posting everyday will eventually end up killing you.

    It is just hard thinking to deliver a valuable post everyday, through weeks, months and years. Eventually your quality will go down.

    Reply

  84. Suz. at The Shiny Butter Blog
    Mar 27, 2012 @ 16:28:30

    Whew!

    Here I was already practicing numbers 2 and 3, but thinking I was just a desperate perfectionist and pressuring myself for not pumping out this rapid-fire, gold-plated content to 5,000 daily readers, but shoot, now I know I’m right on track.

    So a huge Thank You to you for the vote of support- and you don’t even know me!

    My blog is funny, edgy, insightful, eccentric and not at all instructional (except for when I stumble on great truths because I am so, well, insightful), but this is universal advice, and I am all over your list. I am going to just eat up numbers 1, 3, and 5 that I didn’t know to do till today.

    Especially number 5- that one is the cherry on top of numbers 1 through 4. Perfection.

    Hey, Dries, you have just changed my life, man. Keep an eye out for The Shiny Butter Blog- she’s bustin’ out.

    Reply

  85. Dries Cronje
    Mar 27, 2012 @ 16:59:07

    Here’s to fewer watered-down posts, Jenifer. Good to hear that you’re taking your time with yours.

    Reply

  86. Dries Cronje
    Mar 27, 2012 @ 17:00:19

    Agreed Nando. I guess it is possible to deliver quality if you spend all day every day writing… But NKOTB bloggers need to think marketing and promotion as well. That list needs to grow…

    Reply

  87. Dries Cronje
    Mar 27, 2012 @ 17:02:27

    Good to hear that my advice helped you Suz! And I’ll definitely be checking out The Shine Butter Blog… Looking for more funny in my life every day :)

    Reply

  88. Koos Overbeeke
    Mar 27, 2012 @ 17:10:20

    Great blogpost. On my new blog started in December 2011 I use a frequency of once per fortnight.

    More often I could not handle (there is more work to do then writing a blog)and I had the feeling that I would pester readers if I publish to often.

    But the most important thing is: You should give people space to implement what you learn them. Otherwise the whole operation is futile.

    But with some successfully blogging colleagues I did doubt my reasoning sometimes.

    Thank you for the extra rational on this issue :-)

    Reply

  89. Elizabeth Cottrell (RiverwoodWriter)
    Mar 27, 2012 @ 17:13:44

    Wow, you nailed this, Dries, and I plan to re-read, digest, and implement. I hope all the daily bloggers will get this message — it could change their life!

    Reply

  90. Scott Wyden Kivowitz
    Mar 27, 2012 @ 17:16:05

    For the past few years I’ve been posting every day. My traffic has increased greatly. I’m curious what will happen if I spread my posts out by a couple days. I’m going to give it a shot and see if the engagement and traffic increases or decreases. Great article.

    Reply

  91. Dries Cronje
    Mar 27, 2012 @ 17:18:03

    Glad you agree Koos. I think fortnightly is a good rhythm.

    And don’t bother too much with the opinion of your peers… Just be you. And have fun along the way.

    Reply

  92. Dries Cronje
    Mar 27, 2012 @ 17:18:39

    Thanks Elizabeth. I would feel honored of it helped some bloggers.

    Reply

  93. Dries Cronje
    Mar 27, 2012 @ 17:19:50

    Let me know what the result of your experiment is, please Scott. I would love to know…

    Just make contact through the form on my site.

    Reply

  94. Sean Kinsey
    Mar 27, 2012 @ 17:21:45

    now that you’ve let everyone off the hook… lol

    This post was a nice read, many good points to reflect upon (like a touchstone)and to consider during the content creation process.

    Here’s to bringing creativity back to blogging..

    Reply

  95. Conni
    Mar 27, 2012 @ 17:28:27

    “People retweeted it 1,075 times, liked it 122 times, and +1’ed it 38 times. And it got 56 comments.
    Yes, I know. That’s not so great in comparison to an A-list blog, but for a new one? One with only 3 posts at that stage? And for a relatively unknown author?”

    Man, seriously, don’t tell me this is your very first blog, because those numbers are insane for a complete newbie blog launch for someone with no network, no matter how great the headline sounds.
    And what, it’s not great compared to an A-List blog??? Are you kidding??? That statement is even more insane. As if all A-List bloggers got those social share numbers. Those are dream numbers even for some of the biggest ones out there. Don’t discourage people…

    Reply

  96. Dries Cronje
    Mar 27, 2012 @ 17:37:05

    Hehe! Did I let you off the hook there a bit Sean? Glad to hear it!

    And yes… Won’t it be wonderful to see more creativity and thought going into blog posts.

    Reply

  97. Dries Cronje
    Mar 27, 2012 @ 17:39:42

    Hi Connie. Thanks. I do really like those numbers no doubt…

    But I’ve seen much bigger responses to blog posts. Most notably to those written on Copyblogger.com by the founder of this blog — Jon Morrow.

    So, I guess I just wanted to put my numbers into perspective :)

    Apologies if I discouraged you or anyone else.

    Reply

  98. Dennis Ingwersen
    Mar 27, 2012 @ 17:49:37

    Thanks for taking the heat off producing content off the assembly line. It is a do unto others as you would have done unto you and is totally logical. I would not want to read someone everyday, and the people I read usually only post every other week. Somehow you have to have time to live life before you write about it. I am going to work harder at the followup. It sounds solid to me.

    Reply

  99. Julia
    Mar 27, 2012 @ 18:04:23

    Phew, now I don’t feel bad about posting several times a month. Or about some of my posts taking a few days to finish off. :)

    Reply

  100. Martin Malden
    Mar 27, 2012 @ 18:16:31

    Thanks for this, Dries!

    I was one of those who fell for the ‘you must post every day’ gumpf when I started out and I quickly realised that I’d never be able to keep it up.

    So I dropped it to 3 times a week, then two and now I post just once a week, sometimes less.

    Because everyone was still telling Bloggers to post every day, I felt uneasy – that I was shooting myself in the foot by not posting every day.

    Then, a couple of years ago, James Chartrand wrote a post on Men With Pens that had the same message but focused on the loss of quality if you tried to post too often. That rang a bell with me and finally put my mind at rest.

    But I’d not thought about the bonding or social media aspects that you talked about here, so many thanks for opening my eyes still further :)

    Cheers,

    Martin.

    Reply

  101. Sandra
    Mar 27, 2012 @ 18:32:59

    One of the purposes of my site is to wade through the overwhelming amount of information and share the best of the best. In order to do that I break down sub-topics and post a curated list of articles, etc. If I did that once a week it would be overwhelming. My email list only gets one email a week, though that pulls the RSS feed.

    I’m not sure how else to do it but would greatly appreciate any suggestions – because I’m getting decent traffic and stats but not engagement.

    Reply

  102. Okto
    Mar 27, 2012 @ 18:43:19

    I agree. Make a single post is not easy as it says. Thus make an update once a week is a smart move to give some refreshment to your mind and evade yourself from blank blog post syndrome.

    Great Post

    Reply

  103. Sia Knight
    Mar 27, 2012 @ 18:50:31

    I feel like the weight of the world has been lifted! I know now that I should blog smarter and not necessarily more often. Thanks for the freeing advice.

    Reply

  104. Herman
    Mar 27, 2012 @ 19:01:24

    Great thought provoking article. I’ve always had 2 minds on blog posting 1.post often ie 3x/week or 2. Post less often ie 1x/week. Even though I’ve subscribed to the first for several years this article has got me thinking about reducing it to 1x/week but writing a longer article or perhaps combining 3 articles into 1.

    Reply

  105. AstroNerdBoy
    Mar 27, 2012 @ 19:17:10

    Hmmm. My blogging niche is anime/manga reviews, with forays into commentaries on things going on in the industry (such as Japan considering changing their copyright laws in a way that would negatively impact manga writers). So, when I started, I did look at the most successful blogs in my niche. These guys get heavy traffic, lots of comments, and sometimes have multiple posts in a day, especially if it is a team blog. That is still true today.

    I made it a goal to post every day and for a while, even staggered two posts a day until that became a bit much. That did improve my traffic somewhat, but it was the “niche within a niche” element that I could occasionally tap into that caused my traffic to spike. On those instances, I recognized that such posts should stay out longer than a single day, simply because they are going to generate a stir within the fandom. Since some folks don’t put direct links to a post, but to the general blog address, keeping said hot post “above the fold” made more sense.

    I guess one of the other reasons I wanted to post daily was to clear out backlog of stuff I wanted to say something about. If I tried combining multiple anime or manga reviews in a single post, I figure there’d be folks going, “well, I don’t care about ‘X’ or ‘Y’ title in his post, but since he’s combining them in a single post, he can’t be saying much about any of them.”

    I do think that if my blog were solely about me commenting on things, then yeah, once or twice a week would be all I posted. However, with reviews, I’m not sure how I could make that work so well.

    Reply

  106. Robert
    Mar 27, 2012 @ 19:32:14

    This blog and post is awesome! Much appreciated. Thanks.

    I’m a total blogging Newbie – with a mind for moulding – and an interest in the long haul.

    Recently have been posting twice a week due to having lots of ideas and things to say/share, as well as experimenting with posting. I haven’t got started with self promotion just yet. But have recently found my blogging groove and have shook the newcomer’s nerves.

    Despite a backlog of ideas and post drafts that could last months, I will now relax and work on posting one killer post every 1-2 weeks.

    This is one blog subscription I will read!

    Cheers

    Robert

    PS: when I edit a published blog post & re-publish it – does it trigger a new post email to subscribers? I do this a bit and worry whether I’m annoying readers, if any, and potentially losing them. Thanks if you have time to reply.

    Reply

  107. Lauren @ Pure Text
    Mar 27, 2012 @ 20:04:19

    There was mention of having your blog post “checked and edited.” This helps a lot. Many of my customers bring me blog posts, and they’re always so happy to see how much better than can be. Readers are glad too–they just don’t know it.

    Reply

  108. Elizabeth Barone
    Mar 27, 2012 @ 20:07:41

    This was a seriously kickass post. I got so sick of hearing “post every day” because every time I tried to, it burnt me out. I wasn’t blogging because I wanted to, I was blogging to fulfill a quota that I thought was important. I had a hard time sticking to any kind of schedule because as soon as I couldn’t come up with anything to meet my next deadline, I felt like the digital walls were closing in.

    Reply

  109. Valerie Deveza
    Mar 27, 2012 @ 20:28:24

    Great post. I totally agree with this Dries. Liked everyone here, I used to post every single day on my blog. Hell, I even join 30 day blogging challenge just to get myself pump!

    But just like what you and Jon said.. no one reads it when you’re just starting up. It’s so true that its hard for beginner bloggers admit it.

    I clear up my calendar, deleted all my blog post schedule for the whole month. Changed my tactics to just posting twice a month and focus on connecting with other blogs first.

    I’m with you Dries, time to go PRO… time to PLAN AHEAD and think long term and start writing kick ass post. :)

    PS. Your “Morrow intro” rocks! I’m still practicing it.. :)

    Reply

  110. Julie Farrar
    Mar 27, 2012 @ 20:37:32

    Thanks for lowering my guilt level now. I heard the “every day” rule and was attempting at least 3 times each week. However, I was so busy trying to produce blog content that I was running out of time to do what it took to up my own writing skills and to connect with readers and others online. After reading this I know that cutting back to twice each week will help me improve in so many areas. I will use the extra time to check out the websites of those who comment and create better relationships, I will finally have time to solicit guest posters on a regular basis, and I will have more time to work on my non-blog writing. It’s win-win all around.

    Reply

  111. Lizzie Williams
    Mar 27, 2012 @ 21:45:29

    Finally, a blogger who gets it!

    I’m not a blogger but I am a subscriber whose time is valuable. I used to subscribe to about 30 blogs. Now I only subscribe to 5.

    I was overwhelmed with daily blog posts. It got to a point where I was saying, “Oh please, not you again, just let me miss you already!” So I unsubscribed from all the others.

    I hope that more bloggers will take your advice. Thanks!

    Reply

  112. Astro Gremlin
    Mar 27, 2012 @ 22:48:22

    Dries, thank the gods I don’t have to post everyday. Oh, I have to promote. It’s always something. Hey, great numbers on your “ego bait” post. Yes, same idea behind getting movie stars to attend the Academy Awards. They aren’t there for the dance numbers. :)

    Reply

  113. William Reynolds
    Mar 27, 2012 @ 22:49:50

    Fewer blog posts can definitely help you maintain a higher standard of overall quality. I would add that however frequently or infrequently you post, it’s important to make that routine as stable and predictable as possible so your readers will know when to anticipate the next tidbit of wisdom or fun or whatever.

    Reply

  114. Harleena Singh
    Mar 27, 2012 @ 23:49:21

    Loved the post Dries!

    You are absolutely right about not posting daily, and that is exactly what I do- and in-fact post just once a week!

    It does make a lot of sense to share your content and spread the word about it, so that you get people coming to your blog, with more comments and lots of interaction.

    However, i really do wonder why and how people put up posts every single day? Is it for getting more traffic (which I am sure couldn’t be the case), and even if they do, they hardly have any comments. And they don’t even get the time to spread around their content through the social media- so how do things work for them?

    Yes, I feel their reasons for posting daily is related to ranking higher in the search engines, or because someone told them this was a way, or perhaps their friends are also doing the same things.

    However, I am rather content and happy with the comments, interactions, discussions and shares I get at my weekly posts. Yes, if need be I may make it to twice a week, though the second post would be a lighter version – perhaps like a poll, or some videos etc.

    Thanks for sharing :)

    Reply

  115. Adrian Cestone
    Mar 28, 2012 @ 01:35:41

    This is an amazing post. I have just recently started a new blog website, and I wonder if you are dealing with constantly changing news cycles if this formula would be a bit different or if one should just focus on one big major news story of the week and write about that.

    Adrian

    Reply

  116. Paul Papenfus
    Mar 28, 2012 @ 01:41:19

    Respect

    Reply

  117. SCHALK LAUBSCHER
    Mar 28, 2012 @ 01:59:52

    Geluk Dries-soos Casper sou gese het Ouma verstaan niks maar dis vir Ouma pragtig.

    Reply

  118. Dries Cronje
    Mar 28, 2012 @ 02:27:12

    Thanks Dennis. Seems like this post took the heat off for a number of people…

    Reply

  119. Dries Cronje
    Mar 28, 2012 @ 02:28:16

    Julia — Some wise mentors will tell you that if your post doesn’t take a couple of days, then you might be better off not posting it…

    Reply

  120. Dries Cronje
    Mar 28, 2012 @ 02:29:39

    Pleasure Martin! By the way, James Chartrand is an excellent writing coach… Ask me, I’d know :)

    Reply

  121. Dries Cronje
    Mar 28, 2012 @ 02:32:16

    Sandra — it sounds like you have a strategy that works…

    Jon has a video in his course about how to make a blog post remarkable. That’ll help you get more engagement. Maybe he’ll also do a post about all that here soon?

    Reply

  122. Dries Cronje
    Mar 28, 2012 @ 02:33:04

    I like the term “blank blog post syndrome” Okto.

    Thanks for stopping by.

    Reply

  123. Dries Cronje
    Mar 28, 2012 @ 02:35:05

    Hi Sia

    I’m glad you’re seeing the light.

    For 2 bloggers who deliver excellent quality, but don’t post nearly every day, check out Derek Halpern and Glen Alsopp. And be inspired to produce higher quality posts… :)

    Reply

  124. Dries Cronje
    Mar 28, 2012 @ 02:36:33

    Good luck with your new strategy Herman. I hope it pays off smartly for you!

    Reply

  125. Dries Cronje
    Mar 28, 2012 @ 02:39:43

    Astronerdboy — Some niches (including the tech world) do expect to see frequent posts. And if you are in one of those niches you might want to post daily.

    That does not mean that you shouldn’t spend quality time marketing and promoting your work…

    Reply

  126. Dries Cronje
    Mar 28, 2012 @ 02:42:01

    Hi Robert

    “PS: when I edit a published blog post & re-publish it – does it trigger a new post email to subscribers? I do this a bit and worry whether I’m annoying readers, if any, and potentially losing them. Thanks if you have time to reply.”

    Any quality blogging CMS should not send a new email to subscribers if you go back and edit your old posts. Are you using a self-hosted WordPress install, with Feedburner as the feed and email subscription service provider?

    Reply

  127. Dries Cronje
    Mar 28, 2012 @ 02:44:24

    Hi Lauren

    If you ever need someone to check and edit your work, I suggest Shane Arthur: https://twitter.com/#!/shanearthur

    He works closely with Jon these days, and he’s also the guy who edited this post for me after I wrote it. And he’s very good…

    Reply

  128. Dries Cronje
    Mar 28, 2012 @ 02:46:01

    Glad you enjoyed the post, Elizabeth.

    Take a couple of days to think about your next post. Really ask yourself what will be an awesome post for your ideal readers to read. And then start researching and writing it. You’ll be surprised at the difference that makes in the long haul.

    Reply

  129. Dries Cronje
    Mar 28, 2012 @ 02:49:10

    Haha Valerie! So you saw the use of the Morrow opening there? Clever :)

    And I like the way you are thinking about your strategy.

    Pro’s don’t care whether other people say they should blog daily or not. But pro’s do write awesome articles and land guest posts on big blogs (even if they wait three or four months for their post to go live…) Maybe make that your strategy :)

    Reply

  130. Nicky
    Mar 28, 2012 @ 02:52:17

    Very insightful. Before i always thought as a blogger you need to post daily. After a while I notice its not possible to write good quality articles everyday. It takes time for research and setting it up.

    I didn`t know you need to promote every article you put on your blog. I thought using onpage SEO the traffic would come automatically. I guess this is what i did wrong all the time. Thanks for sharing this Dries!

    Reply

  131. Dries Cronje
    Mar 28, 2012 @ 03:41:14

    Tough question Adrian.

    If I were you, I’d look at what the sites I compete with are doing.

    Reply

  132. Dries Cronje
    Mar 28, 2012 @ 03:43:34

    Nicky — An article that gets my attention on the Google search results doesn’t nearly make as big an impact on me as one retweeted by one of my favorite bloggers with 100,000 Twitter followers.

    See how post promotion can be very powerful?

    Reply

  133. Valerie Deveza
    Mar 28, 2012 @ 04:31:56

    Thanks for the tip Dries.. I actually have few target blogs for my guest posts. (including this one)

    Hmm.. I wonder why Jon didn’t use a nested comment section..

    Reply

  134. Pieter Bouwer
    Mar 28, 2012 @ 04:38:21

    Well done Dries. Your post is more than conversational. It’s superbly convincing. I simply couldn’t stop reading. Your arguments are spot-on and valid.

    Reply

  135. Jo Harrison
    Mar 28, 2012 @ 05:08:02

    Agreed, I posted daily in a blog challenge but now I only post once or twice a week, traffic has levelled out and my subscriber numbers are gradually growing. Thanks for the great post, I can stop feeling guilty now for not posting each day… :)

    Reply

  136. Dan Blystone
    Mar 28, 2012 @ 05:34:01

    Got me fired up with this post.

    I think it’s so important to be dynamic, consistent and produce content on a regular basis. We are naturally drawn to a ‘more is better’ way of thinking.

    But I agree that you’re better off making fewer, higher quality posts and dedicating time to promotion.

    Reply

  137. Dries Cronje
    Mar 28, 2012 @ 06:21:02

    Thanks for the compliments, Pieter! I guess you’re a fellow South African?

    Reply

  138. linda@adventuresinexpatland.com
    Mar 28, 2012 @ 06:59:41

    Jon’s right. Not only was this a well written post, but it was chockful of excellent, well-supported advice. Seriously great value, well done! Off to share…

    Reply

  139. Pieter Bouwer
    Mar 28, 2012 @ 07:22:16

    Yes I am South African. In fact, geographically quite close to you, or so I guess. I’m glad I discovered your link.

    Reply

  140. Stacy Strunk
    Mar 28, 2012 @ 08:04:29

    On my personal blog, I try to keep the posts to about once a week. I do, however, warn readers on the “About Us” page that we post more frequently when there’s a lot of events going on.

    It may have to do with the *types* of posts as well as the timing, but my event-related posts do net me more new subscribes. Even when done more than once a week.

    My once-a-week, navel-gazing posts where I whine about stuff or post reader questions, get the most comments. (I actually have a “navel gazing” tag.)

    Reply

  141. Joe Gilder
    Mar 28, 2012 @ 09:43:17

    A year ago I would have agreed with you, but I don’t think it’s accurate to say that daily posts are hurting a blog. I SWITCHED to daily posts, and my income has increased dramatically.

    I don’t care that much about social proof. If I had to choose between social proof, traffic, and income. I’ll take income.

    Everyone should test their market. For me, sending shorter, daily emails and then posting those as blog posts (the way Ben Settle teaches it at http://www.bensettle.com) has boosted my sales dramatically.

    Of course, if you’re not selling anything and you really just want traffic and “social proof,” then go for it.

    Also, you mentioned that people don’t want daily information. I disagree. A lot of markets are rabid for information. Talk radio shows air for 3 hours a day, 5 days a week, and people listen every day. If they only had a show for 30 minutes once a week, they wouldn’t have near the size of audience or income as doing it daily for several hours.

    Just a few thoughts.

    Reply

  142. rohit
    Mar 28, 2012 @ 10:24:15

    mr. jon morrow

    at the end of ur post u say “I want to turn your life upside down”. i want to help u. tell me where do u struggle. its a seriously nice way to get comments on your blog.

    but what surprises me is that ur just like others who play with the emotions of the readers and manipulate them to write a comment on ur blog. but u never care to answer them. u haven’t answered on a single comment posted on your posts. especially on my comment where i have asked u to help me on http://www.tradingwala.com.

    what do u expect from us now – that every time u write a post and ask us to comment without even bothering to answer them. i think then ur mistaken. communication is never one side my friend!!

    so bettrer interact and get a loyal traffic!!!!!!!!!

    Reply

  143. Mummy Big Bum
    Mar 28, 2012 @ 11:36:18

    I have a mummy blog, which, lets face it, are usually much of a muchness. My favourite blogs in the same genre are written by people who clearly have fantastic writing ability, and are prepared to reveal enough about themselves and their activities to create a vivid mental picture. Then, as long as their posts make me chuckle, I will continue reading and enjoying them…but will unsubscribe the moment I realise they post daily!

    I go against all blogging advice: I don’t have a carefully defined target audience; nor do I have a clear reason for writing (other than the fun of it and the satisfaction of having exercised my brain). But then I discovered the confidence boost you can get from high viewing figures…and I did briefly consider going down the big promotion route. However, unfortunately I don’t set enough time for my blog to even enter into conversations with other bloggers, and so my success early on has reached a plateau.

    I was recently asked to write my first ever sponsored post; and that has really brought back the urge to boost my popularity. Previously I was unaware that a silly diary-type blog such as mine could earn money.

    Thank you for this advice; I don’t think I have adequate subject matter to make my blog go viral, but it has helped me to see I can interest a few more people in my writing without having to change what it is I love writing about.

    Reply

  144. Mike
    Mar 28, 2012 @ 12:40:34

    I really like this list.

    My only bone of contention would be this. It’s one thing to create a blog or website where you’re helping people help themselves. Content about marketing yourself, building websites, and creating an income never get old, unless maybe Google changes their algorithm or Facebook changes its interface.

    But what if you’re creating content based on news? What if you want to be the guy or girl who creates a blog based around celebrities or celebrity culture? Or music? Or television? Or books or the weather?

    And let’s go deeper–what if you don’t even have your own site–you write for a site that pays you a certain amount of money per page view on your article.

    In these kind of situations, I would think it would seriously be in someone’s best interest to write everyday. Certainly, you want to write GOOD CONTENT, but if you’re not keeping up on the latest TV episode, celebrity mishap, or weather pattern change–or more simply, aren’t publishing daily or every other day when you’re essentially paid a percentage per page view–then I don’t see how you’ll be successful and grow your brand.

    Also, a lot of people come to a person’s page via an article that they find on Google or a specific link to an article on a social networking site. Not necessarily the home page. So I would think that the idea that if you wrote, say, 3 or 4 articles in one day, that it would then push your other great content into obscurity, isn’t completely true.

    In fact, I would tend to think the opposite–the more content you create, the better chance you have to be found. Subscribed to? Well, I suppose that’s different and depends on the service you’re providing.

    Mike

    Reply

  145. WCITSBIG
    Mar 28, 2012 @ 15:21:54

    I am a new blogger. I agree with your post and enjoyed the discussions and comments that followed. I’ll be returning to this site more frequently.

    Reply

  146. Quincy Towns
    Mar 28, 2012 @ 19:53:33

    Great post. I was severely struggling trying to post everyday because another writer said to do so. I had nothing to write about and just started posting pics and a sentence or two. Thanks for the advice!

    Reply

  147. Susanna Perkins
    Mar 28, 2012 @ 22:01:03

    Dries, thank you! When I started my blog, I kept a 3x/week schedule. After a few months I felt that was too much and cut back to twice a week. That’s about right for me.

    Occasionally, though, I look at people like Darren Rowse and think I should post more often. Thanks for explaining so well why I shouldn’t!

    Reply

  148. Angie
    Mar 29, 2012 @ 06:55:57

    I started off posting twice a week, and have gradually grown to 3 times a week. I was proud of myself for keeping a consistent schedule.

    This post reminded me of an experience I had just this week. I decided to start a series and I was pleased with my topic. But the headline wasn’t coming together and something about the first post seemed very pedestrian. My advice seemed sensible, but lacked something.

    The good news is another well-known blog had linked to me. I wasn’t expecting the link and was thrilled. The bad news is my mediocre series post went live the same day. I wish the traffic boost I got from that would have seen more exciting content. And had I published nothing that Monday, the visitors would have seen one of my pride-and-joys from Friday.

    I explained to my husband that I wasn’t excited or proud of that particular post. I did chop off the headline about 2-3 days after it went live, but the result was only a marginal improvement.

    My husband said, “Well when you’re posting 3 times a week, you will get into ruts.”

    My reaction to my husband’s statement was justification. Of course some posts will be mediocre if I’m posting often, but posting often must count for something. I almost felt some satisfying sense of martyrdom. But justification and martyrdom never increased anyone’s bottom line.

    I want to do at least one ebook and submit some guest posts too. But have been struggling to find the time. Maybe cutting back on my posting will help.

    Reply

  149. Suzanne Anderson
    Mar 29, 2012 @ 13:02:31

    “A professional blogger doesn’t just write one boring post after another.” You should have posters made with this line on it. Unfortunately it is all too common an occurrence. Even when bloggers don’t post daily or too frequently, they still tend to post boring posts. One of the important things I learned was that a blog to simply educate readers is not that interesting. And yet, many many blogs are boring educational sites.

    Thank you for this post Dries. Well said!

    Reply

  150. Michael Martine
    Mar 29, 2012 @ 14:13:37

    Writing every day? Hell yes, that’s discipline. Publishing every day? Not necessary.

    Although there comes a point where a site can grow exponentially by not only publishing every day, but publishing many times in a single day. These sites have multiple authors and never lack for comments or social proof. These are the “big blogs” like Techcrunch, HuffPo and Boing Boing.

    But… they didn’t start out that way. :)

    Reply

  151. Maxwell Ivey
    Mar 29, 2012 @ 14:30:04

    Hello; I never heard that you should post every day. I read a lot of posts about writing good content, and I could never reconcile the idea of producing quality posts on a daily basis. But, your other advice about promotion was very helpful. I need to do more work in that area. thanks for a great post, Max

    Reply

  152. Nitza
    Mar 29, 2012 @ 14:54:50

    Well written wise advise Thanks

    Reply

  153. Dries Cronje
    Mar 29, 2012 @ 15:10:19

    Thanks Suzanne. I like the poster idea… :)

    Maybe I’ll put one up in my writing corner…

    Reply

  154. Dries Cronje
    Mar 29, 2012 @ 15:10:59

    Hi Michael. Good point… Writing every day is a very clever strategy.

    And I guess it keeps the Resistance at bay.

    Reply

  155. Dries Cronje
    Mar 29, 2012 @ 15:13:21

    Joe — I like Ben Settle’s emails. I’m an Email Players subscriber…

    But I think his very successful email marketing strategy and the blogging mainly for list and brand building strategy I discuss above are two different things. But I guess that’s also just an opinion :)

    Reply

  156. Mandy
    Mar 29, 2012 @ 15:34:40

    really sound advice, and something I need to do… Thanks for sharing!

    Reply

  157. sheryl
    Mar 29, 2012 @ 16:04:04

    Hell there.

    Very happy I came across your article. I have been trying get this blogging right. I was under the impression that I have to blog everyday and so hardly blogged at all because I could not get a worthwhile post written in a day. My site has been somewhat dormant with some poor attempts. (not all of them). Will set a goal of once a week and make it good. Quality not quantity!

    I too do not like getting too many emails/posts per day and do look forward to the ones that are less frequent.

    Thanks so much, Sheryl

    Reply

  158. Anne Galivan
    Mar 29, 2012 @ 17:19:15

    I had the temerity to suggest on a forum for women bloggers that posting daily (or even weekly) isn’t necessarily the best operating procedure. I knew it wouldn’t be a popular view, but many of the women on that forum are “mommy bloggers” whose main audience is their family and friends! They post cute pictures with captions, and I can’t quite figure out why they are trying to “get more traffic” when obviously most of their (daily) posts are only going to appeal to those close to them.

    My homeschooling blog is just the opposite. I’ve gotten to where I don’t post more than twice a month because all the posts I write are meticulously researched, with links to appropriate resources. My blog is about informing people who are homeschooling, or who are thinking about homeschooling. So I am putting out detailed information about curriculum, or ideas about implementing resources, or important issues of the day affecting homeschoolers. Even when I publish a more personal post, like my most recent post, I spend hours not only writing it, but editing and refining it as well. The idea that you can put quality content on a blog every day, unless you have a team of bloggers writing, is ludicrous to me. And as you say, I’m not going to read every post from someone that posts that often.

    Reply

  159. Robert
    Mar 29, 2012 @ 17:24:16

    Hi Dries,

    Thanks for taking the time to get back to me. It’s appreciated.

    I am with a free service: blogger.

    I’ve enjoyed reading your comments and advice to others – very interesting and helpful.

    Thanks!

    Reply

  160. Robert
    Mar 29, 2012 @ 17:38:23

    Just realised I have been linking the wrong URL for my blog up until now. They’re very similar.

    Not a good sign :)

    If you have a second, I would love to hear your thoughts on any major wrong doings on my blog at first glance.

    Thanks again!

    Reply

  161. ChecklistMommy
    Mar 29, 2012 @ 23:41:18

    MOST HELPFUL POST I HAVE EVER EVER READ.

    Thank you. Sorry for shouting but I am CRAZY ENTHUSIASTIC about this!

    Thanks again and again and again.

    Reply

  162. ChecklistMommy
    Mar 30, 2012 @ 00:17:32

    OK — me again.

    Your post convinced me to turn a very popular PDF download at my site into a subscriber-only thingy, like you to at the top of your blog with headline hacks.

    Can you tell me what plug-in or application you use to manage that?

    Thanks
    Checklist Mommy

    Reply

  163. power flushing
    Mar 30, 2012 @ 02:23:39

    Power Flushing in Essex. Radiators cleaned and system efficiency restored in Chelmsford, Colchester, Basildon, Brentwood and Southend. Commercial Power Flushing Services throughout Essex.

    Reply

  164. For the Bloggers
    Mar 30, 2012 @ 04:08:39

    […] with just the right amount of wit and wisdom.   We both loved this post that emphatically states posting every day is a “silly strategy.”   C’mon, admit it, you have been waiting for someone to say that, haven’t […]

    Reply

  165. Ruan | EbooksTutorialsAndGuides
    Mar 30, 2012 @ 04:13:10

    Hi Dries,

    Firstly I would like to take a fat chance and say you are a born South African? (that would be just plain freaking exciting! :) )

    Then I have to agree on posting less is more. I am a firm believer in quality over quantity and posting less often not only ups the quality but keeps you from posting everything that comes to mind as that could be dangerous without being fine-tuned first.

    Great post Dries and I can see you learnt from the best! Thanks Jon; I’ll get into your class myself; sooner than you think ;)

    Reply

  166. marquita herald
    Mar 30, 2012 @ 17:01:26

    I appreciate the points raised, and while I admit I don’t personally subscribe to the practice of posting daily, I disagree with the ‘one size fits all’ approach to blogging, or anything else in life for that matter.

    Reply

  167. T. Thema Martin
    Mar 30, 2012 @ 22:27:40

    You are right on point. I have always felt that receiving e-posts everyday is so overwhelming. I only post once or twice a week because I don’t want to bombard my readers.

    Reply

  168. Adrian
    Mar 31, 2012 @ 06:56:44

    I’ve also been following the post-every-day strategy, until I’ve recently accepted that it is overwhelming (for me, as well as for my readers) and eventually hard to keep up with.
    I’ve also noticed that spending more time promoting my posts through social media, commenting on other sites etc instead of posting something new every day is much more efficient. Now that I read your article I have even more reasons to believe that this is THE way to go.
    Thanks for this one, Dries :)

    Reply

  169. Rodney C. Davis
    Mar 31, 2012 @ 16:46:43

    I’m relatively new to blogging and online business, so posting daily has never really been a possibility. There’s just too much stuff to learn, and like many others, still find myself challenged more by information overload, than by idea overload.

    What I’ve gathered so far is that the “someone, somewhere” who told bloggers to post everyday was probably from an era when SEO alone had a good chance to get you on top of a Google keyword search. It hasn’t been that long historically speaking, but in terms of internet marketing, that was eons ago. Today content marketers are garnering their resources and honing their skills to challenge the status-quo in just about every field.

    It’s exciting! I want to be a part of it… maybe a big part of it in my corner of the world. So my “get-feet-wet” blog features bi-monthly posts. It’s great to know I’m on the right track with quite a few of these tips. I’m jumping on the others yesterday. Thanks Dries. You’re already a superstar in my book. And thanks to you also Jon, for your commitment to excellence and substance. We’ve got some really savvy mentors.

    Reply

  170. Conni
    Apr 01, 2012 @ 03:07:53

    Hey Dries,
    of course you’re proud of those crazy numbers. But they are not realistic for the average new blog or representative of what most newbie bloggers see in the beginning.
    It makes me wonder what your strategy was to get to those number. Guestposting? Networking? Maybe you should share that instead of just the numbers..

    Reply

  171. Amie
    Apr 01, 2012 @ 23:47:19

    Hi, I am a very new newbie to the blogging world. Great advice and I truly want to take it on board, however, I feel torn between writing for a couple of link ups I link to and writing less frequently. I do link ups as a way of bringing viewers to my blog. I know you’ve stopped answering the comments, but I’d love to get a reply on this one. How do you manage writing less frequently and linking up?

    Reply

  172. Dries Cronje
    Apr 02, 2012 @ 06:56:12

    Hey Conni

    I think in the case above it was simply the ego bait factor as explained in the post. I literally just made a few of the big online business bloggers aware that their products featured in the list, they tweeted and blogged about it, and the visitors came streaming in…

    I also think that a post like 45 Kick-Ass Resources for Online Entrepreneurs is useful enough to the average readers for them to spread the word about it and make it go viral. That is why it was retweeted and shared to that extreme extent.

    I hope all that makes sense… :)

    Reply

  173. Lucky chauhan
    Apr 02, 2012 @ 11:26:40

    Wow what an informative article… very much effort you have putted in it… thank you for Posting this article. :)

    Reply

  174. Debunking the Silly “Post to your blog every day!” Myth | Productive Entrepreneur
    Apr 03, 2012 @ 02:46:12

    […] Please go there and read it now. […]

    Reply

  175. Chris Hess
    Apr 03, 2012 @ 11:38:46

    I personally agree that posting every day is too frequent. Posting daily does a few things that can hurt your blog. It creates a precedent for you and your readers (some will expect daily content and will stop checking if they don’t see it – not everyone uses feed readers or subscribes via email) and secondly it usually means that your content quality isn’t as good.

    One caveat I think should be mentioned here though is that when a site is “younger” the frequency of posting is reflected in it’s Google results. Google wants content to index and they re-index you based on the frequency they find new content. I personally try to post something every 3-5 days and find that this allows me to write decent posts (although some are rushed just to get it done) and allows time for others to read/comment to my content.

    Reply

  176. Tim Biden
    Apr 03, 2012 @ 18:50:04

    Dries,

    Thank you for breaking down a lot of the stereotypical rules of blogging. I’ve always had a problem with the whole “Post Daily” rule but I have to admit that I never really knew why. You gave some solid reasons why it isn’t a good idea and they really made sense.

    Thanks!

    Reply

  177. Christine Martin
    Apr 08, 2012 @ 18:57:25

    Hi, I am so glad to read this because I was told that more is more. What resulted was a lack of enthusiasm from me in writing. I don’t want that so I scaled back. These are all great tips. One question, if I have 2 blogs for 2 very different subjects, how do I avoid that over satiated feeling I may get from readers who I connect with on Facebook? It’s where I get most readership. But, I feel people get tired of seeing my updates with yet ANOTHER post. Should I just post once weekly for each blog? Thanks for your guidance.

    Reply

  178. A Moment of Transition. « Jenny L'voe
    Apr 09, 2012 @ 12:24:06

    […] information on the final straw for me and push in the right direction, read this amazing post by Dries Cronje. Like this:LikeBe the first to like this […]

    Reply

  179. health emotional coping
    Apr 09, 2012 @ 12:54:15

    Good site! I truly love how it is simple on my eyes and the data are well written. I am wondering how I might be notified when a new post has been made. I have subscribed to your RSS which must do the trick! Have a great day!

    Reply

  180. rohit
    Apr 09, 2012 @ 14:12:20

    i totally disagree with this!!

    this strategy is more suited for a an established blogger like you. for a newbie like me http://www.tradingwala.com/, to get established i need to post at least 2 posts a day, do on page and off page SEO and get attention from the readers.

    for a newbie, even if your content is best in the business, people will forget you if you don’t update daily. ask your self, will you visit a new blog which is updated once in a while. the answer is NO.

    till you get established, you need to perform consistently hard to get noticed. moreover, it is going to help you in one way or other. more posts will be indexed quickly and will help readers to find you in seacrh engines.

    Reply

  181. Praverb
    Apr 09, 2012 @ 22:09:35

    I think it depends on your niche or target audience. I operate a hip hop website and I was taught that I need to post content on a daily basis to compete.

    Recently I have shifted away from the promotion of music and embraced the extension of knowledge. I learned that the hip hop artists that I promoted did not promote themselves. A lot of wasted time.

    Now I am motivated by bloggers outside my niche and the result is better posts.

    Reply

  182. Rodney C. Davis
    Apr 10, 2012 @ 04:17:06

    Well I’m going to respectfully state that if an established blogger with a stellar reputation gives me advice, and it debunks older advice, the least I can do is read him properly to get his reasoning. I put it to the test on my own self, and it stands up to scrutiny. Post every single day and I tend to click you off mentally most days. I just simply cannot keep up.. unless your name is Seth Godin and your posts are so short that most of them take less than 30 seconds to read. People like Leo and Jon and Brian Clark… I pick apart everything they write with a fine-tooth comb. And a big part of the reason for that is that I don’t have to do it on a DAILY basis. Come on folks. This is only common sense.

    Reply

  183. Rodney C. Davis
    Apr 10, 2012 @ 04:27:07

    footnote to my previous comment: If your reasoning is SEO and Google, Jon also addressed that in this post, and I alluded to it earlier in my first comment as well. Google keeps changing their algorithms, and frequent content doesn’t necessarily boost your ranking, particularly if your bounce rates and other things show that no one is really engaging with your million and one posts. Methinks I’ll follow what the most highly engaged bloggers advocate… exceptional quality that is well promoted gets you a thousand times better SEO than sucky stuff you put out there so often no one bothers with it.

    Reply

  184. rohit
    Apr 10, 2012 @ 07:52:12

    hey jon
    did u post sparingly when you started your blog!!
    or should i put it this way – did all the highly engaged bloggers started this way!!
    the answer is NO!!

    Reply

  185. Sergio Felix
    Apr 12, 2012 @ 00:04:54

    Hey Dries,

    This makes absolutely PERFECT sense to me my man!

    I remember self imposing a challenge that consisted on doing a video each day for seven straight days (I was terrified of being in front of the camera so it was valuable to me) and people were eager to see what was going on in the first days.

    The last days I could tell the few ones still commenting were doing it more because they were my close friends.

    But people were kind of ‘too busy’ to digest every single post and every single video and decided to start leaving really short comments or comments that I could tell they weren’t watching the videos at all.

    So I can tell that daily posting is a big no-no from experience or maybe I am not likeable LOL

    Awesome guest post my man, really liked it!

    Sergio

    Reply

  186. Glori S.
    Apr 12, 2012 @ 08:16:40

    But Jon… How about us beginners?
    Hmm… I’ll do this only when I become a bigshot like you… LOL…
    Thanks for a all the cool stuff in your blog!

    Reply

  187. Stacy
    Apr 13, 2012 @ 15:30:05

    Hi Dries,

    You make some great points! I recently wrote a post where I brought up the question of the ideal posting schedule. I’ve always believed that there is no one answer that fits every blog or every blogger.

    There will be variance depending on the niche, on the blogger’s goals (ie: getting more comments, more page views, etc.) and so on. My niche is personal development and marketing so 3-5 posts per week is acceptable and works depending on my goals. But if I was running a blog about coupons and deals I would be expected to have at least 3-5 posts per day and probably more.

    I’m looking forward to reading your post with the 45 resources!

    Stacy

    Reply

  188. Peter Buick
    Apr 14, 2012 @ 08:30:02

    Interesting post but it is WAY too long!
    Even the page scroll gadget is like only 5mm.

    To paraphrase yourself, if you were laying dying, hit by a truck, what would you have TIME to say.

    So you’ve missed the biggest blogger trick ever here. Leaving me hungry and wanting t come back!

    Concentrating on saying your best stuff, is certainly an idea. But sometimes people want/need the basics too.
    If everyone only posted life saving tips, there’d be nobody left just talking about living inbetween emergencies.

    Also maybe your blog doesn’t have a featured posts plug-in, or a top rated posts plug-in, but they exist and you can sculpt your content as the content warrants.

    I’m all for people not posting drivel for the sake of frequency, but the pressure of “your best stuff only” may freeze many bloggers stone dead in to obscurity.

    For instance, people who tweet seem to get away with inane banter :)

    Peter

    Reply

  189. Ryann
    Apr 14, 2012 @ 22:04:23

    Wow! Thank you so much! I’m a newbie myself and struggling to get readers.. I’ always thought that you had to post daily to get good traffic. Now I know what to do.. Thanks.

    Reply

  190. Pooja
    Apr 19, 2012 @ 01:19:38

    Hi Dries,
    Thanks for taking the time to get back to me. It’s appreciated.

    Reply

  191. Scott Arrieta
    Apr 23, 2012 @ 21:36:25

    Dries –

    Love this post. My only gripe about it is that it wasn’t around a couple of years ago when I was burning the midnight oil routinely trying to frantically scrap together a blog post every day!

    Reply

  192. Swarnam
    Apr 28, 2012 @ 02:44:54

    Great thoughts! Really interesting and useful.Thanks for sharing.

    Reply

  193. Alexandria Barker
    Apr 29, 2012 @ 08:26:39

    Great blog post, very insightful – I’m going to put these ideas into practice, look forward to reading Headline-Hacks!

    Reply

  194. Damayanthi
    Apr 29, 2012 @ 21:51:17

    Great post. I just completed a blogging course and the advise was to blog 5-7 times a week.

    Mmmm… I take a whole day to do a blog post & don’t have time to do anything else at that rate. I believe its worth trying your ideas.

    Reply

  195. The Sin of Originality (and the Truth about Building a Popular Blog)
    Apr 30, 2012 @ 11:41:01

    […] write and write and write, and nobody pays you any attention, not because your writing is bad, necessarily, but because there […]

    Reply

  196. Tech Analyst
    Apr 30, 2012 @ 17:12:04

    This is counter productive in my niche. I am in the technology niche. News, reviews and more news happen on an hourly biases.My readers will come to my site in order see the latest in tech.

    Will they want to stick around if all I do is post just a few times a week?

    Reply

  197. Transitions: Lessons in Letting Go | K.C. Gott
    May 12, 2012 @ 11:33:02

    […] So, I know it’s been awhile since I posted here. Apparently, it’s a mistake to try to take on writing blog posts daily. But, that’s not the only reason I couldn’t keep up. I’ll just be honest; I’ve had a […]

    Reply

  198. The New Style of Writing for the Net (Are You Up with the Play?) | Write to Done
    May 14, 2012 @ 06:06:32

    […] Here’s another example of this contemporary style of blog writing. This is by Jon Morrow from his new, awesome blog, Blog Boost Traffic from a post, called, Why Posting Every Day is a Silly Strategy (And What to Do Instead) […]

    Reply

  199. Link Love (20/05/2012) « Becky's Kaleidoscope
    May 20, 2012 @ 05:39:48

    […] Why Posting Every Day is a Silly Strategy (And What to Do Instead) – Boost Blog Traffic […]

    Reply

  200. wilson
    May 22, 2012 @ 08:24:11

    I strongly agree with this post. A lot of people assume that by posting everyday, you are getting productive. Yes you might think that you are productive but this is not going to do any good. Instead, it will affect the quality of your content since you are trying to quickly create post and move to another creation of a post.

    Once again,thanks for sharing this article which most of the bloggers don’t believe this.

    Reply

  201. “I am a worm of humble means. I live in a hole and eat baked beans!” What’s your name and where’d you come from? | Pompoms Included
    Jun 19, 2012 @ 07:29:30

    […] that I’m going to publish here every day but come on, that just isn’t going to happen! Jon Morrow goes so far as to say that that’s a really bad idea anyway so I’m not beating myself up too much for failing to be that committed. Instead though, […]

    Reply

  202. Yeremi Akpan
    Jul 01, 2012 @ 10:02:07

    This is clearly one of the biggest misinformation making the rounds in the blogosphere.

    You do not need to post daily to have a successful blog.

    In my experience as I made clear in my post here: http://www.probloggertips.com/blog-post-daily , your time is better spent on marketing related activities.

    Instead of publishing daily on your blog, write guest posts that are part of a strategic plan of attracting visitors for your blog. I have found a ratio 3 guest posts for every own blog post balanced.

    If you can do more guest posts than that, that’s even better.

    Writing posts daily in a blog as empty as a ghost town is not just pathetic, it is also thoughtless.

    Reply

  203. Sugam Kumar
    Jul 03, 2012 @ 10:55:45

    Oh very nice, I came here with the reference of monetize blogging… Its veryhelpful article for me….Because Everyone said that daily updation is very necesaary for the blog… But many times I realised that I am getting same traffic (when I post daily and when I post weekly). Today with your articles reading I am happy and feels realaxed. Now, I will not take stress of daily posting…

    Reply

  204. Mandy
    Jul 18, 2012 @ 13:08:50

    Exactly what I needed to hear, thank you so much for keeping it real.

    Cheers

    Reply

  205. Marius Price
    Aug 05, 2012 @ 16:10:38

    I agree with you but in my case i like to post one time per month but in last months i was so busy with my holiday :)

    So again i agree, do a quality post instead posting every day like an ezine article.

    Keep it up
    Marius

    Reply

  206. Nizam
    Aug 07, 2012 @ 14:28:50

    Weekly posting is really a good idea. Yes, everyday posting strategy takes all the fun out of blogging and wonderfully said, “Scarcity breeds value. Abundance doesn’t”. This is really wonderful and informative post, with a lot of good things to know. I really appreciate it, thanks a lot Dries :)

    Reply

  207. 3 Strategies for Better Online Business Writing | Original Stage Magazine
    Sep 28, 2012 @ 01:50:18

    […] implementing the tips we've covered as soon as possible. Keep writing and you'll find plenty more!Writing is a skill that anyone can develop. Don't let anybody tell you otherwise. Some marketers try…writing abilities. You may not become a professional writer overnight, but if you apply the […]

    Reply

  208. Janie
    Oct 15, 2012 @ 01:28:32

    Hey there, I’ve just taken my posts from 3 x a week to 4, and found this piece by researching whether I should be upping that to 5 – 7 x a week.

    THANK YOU!

    You have just saved me from myself, and my idea of how I should be working!

    This is the best article I have read on blogging in a LONG time, so much so that I’m printing it out to read again and again!

    I post my best piece a week every Sunday, then bang out my second best piece 24 hours later. Crazy! I’m going to shake my editorial calender up now and spend a few days promoting the best one before posting my number 2.

    Thanks again

    Janie (your newest fan, follower and probable life-time stalker :)

    Reply

  209. Lewis Saka
    Nov 23, 2012 @ 05:52:00

    Millionaire author John Locke famously publishes about once a month and still manages to drive massive traffic to his Kindle titles (Donovan Creed)

    Reply

  210. Jignesh
    Nov 24, 2012 @ 05:19:39

    True, “quality always wins over quantity”.. thanks for useful tips.

    Reply

  211. Tarique
    Jan 04, 2013 @ 08:09:18

    i totally agree with you.

    Reply

  212. ashish
    Jan 25, 2013 @ 09:49:10

    It is very useful for me, i am new blogger cum teacher of computer science and right now a part time blogger in http://www.techrootservices.com , I am very confused how i make more & more trafic in my blog. Please give me some tips.

    Reply

  213. 58 Tips for Transforming Your Blog and Dazzling Your Readers
    Jan 29, 2013 @ 20:30:26

    […] Maintain a decent posting frequency. Posting every day is a silly strategy and you need to follow the 80-20 rule. Spend 20% of your time creating content and 80% promoting […]

    Reply

  214. bernard torillo
    Jan 31, 2013 @ 11:27:01

    Can you please tell why you don’t have any Google Adsense on this website, please? Thank you.

    I am just wondering why there’s no sign of monetization this blog should have.

    Reply

  215. 5 Silly Ways You’re Sabotaging Your Blog without Even Realizing It
    Feb 10, 2013 @ 20:42:54

    […] Just because you write every day doesn’t mean you have to publish every day. […]

    Reply

  216. Blair
    Mar 05, 2013 @ 04:48:08

    Gret stuff! It makes sense to me, both as a new blogger, and a reader. I don’t have time to read all the blogs I am interested in as it is, much less if they published daily. Thanks!

    Reply

  217. Prevent Blogging Burnout With These 7 Great Writing Tips
    Mar 09, 2013 @ 04:44:17

    […] I applied to write every day. I wanted to launch a successful blog, and I knew I needed to be posting every day (or least thought I […]

    Reply

  218. Adam
    Mar 11, 2013 @ 02:56:18

    An excellent post.. It takes time, planning and effort to create a great post like this and even the fact that you pondered over the title instead of just publishing the article shows you got mad skills!

    I do not think this is taboo or sneaky how you got the list out there. The only way I think new blogs can get known in the world is to post and share and contact other bloggers.

    Unless you have lots of money. You could probably pay traffic.

    Well done on another thoughtful and information packed post,

    All the best,

    Adam

    Reply

  219. So You Want to Be a Professional Blogger
    Mar 20, 2013 @ 06:44:56

    […] that they have, and maybe you have it too, but if you don’t have it there is no need to fret. Daily posts simply aren’t necessary and if you aren’t the right type, a talker, they are detrimental. My writing schedule has […]

    Reply

  220. Ranjit
    Mar 25, 2013 @ 06:15:02

    thanks for this good idea…i like it…. Hit Publish, then Promote, Promote, Promote… thanks again…

    Reply

  221. Test RSS feed
    May 09, 2013 @ 11:13:56

    […] Avoid posting daily but set an editorial schedule to stick to, no matter what. […]

    Reply

  222. How To Make A Full Time Career In Blogging
    May 17, 2013 @ 10:26:18

    […] So if you guys are worried about publishing a new post daily, take a deep breath and relax. You should read this post by Jon Morrow to know more about Why Posting Every Day is a Silly Strategy (And What to Do Instead). […]

    Reply

  223. The Zen of Driving Quality Traffic to Your Website_test
    May 31, 2013 @ 13:01:10

    […] Avoid posting daily but set an editorial schedule to stick to, no matter what. […]

    Reply

  224. Maintain a decent posting frequency | shibhi2800's Blog
    Jun 01, 2013 @ 07:41:28

    […] Posting every day is a silly strategy and you need to follow the 80-20 rule. Spend 20% of your time creating content and 80% promoting it. […]

    Reply

  225. Jonny Blair
    Jun 01, 2013 @ 20:50:09

    Hi there. Nice post but I totally disagree!!! I LOVE posting daily – it’s my favourite part of the day doing my blog post so that will never change as long as I have the time to do it.

    Incidentally I have the longest running one man travel guide to all 7 continents on the internet that is updated daily…

    Thanks for the tips, but I love my daily posts ;-)

    Jonny

    Reply

  226. 58 blogging tips | nice2click.com
    Jun 02, 2013 @ 04:11:47

    […] Maintain a decent posting frequency. Posting every day is a silly strategy and you need to follow the 80-20 rule. Spend 20% of your time creating content and 80% promoting […]

    Reply

  227. Ben
    Jun 12, 2013 @ 13:51:14

    I read this article a few months back, and so glad I re-read it today. This has really helped me get re-focused as I’ve recently become so overwhelmed with a new blog and everything that comes with it.

    I am going to shoot for 3-4 high quality posts per month and use my “free” time to promote and work on products and services to sell.

    Thank you for this great article.

    Reply

  228. Steve
    Jun 14, 2013 @ 08:48:43

    More work on the front end to make the posts great + more work on the back end to promote them = more results with less overall effort. This is very helpful info for a newbie. Thanks!

    Reply

  229. Nosa
    Jun 18, 2013 @ 11:46:37

    I am sorry, that’s your opinion, if it works for you stick with it.. I love posting everyday, if my subscribers don’t like it, they are free to hit the “unubscribe” button. Its a free world and I really don’t live by the rules of anybody. I do what works not following one ridiculous rant from anyone.

    Thank you.

    Reply

  230. SEO Content Writing for Businesses: The Great Blogging Hoax
    Jun 20, 2013 @ 00:51:01

    […] on the other hand –  Jon Morrow over at Boost Blog Traffic  posted a guest post recently that says that daily posting actually hurts your traffic by […]

    Reply

  231. Why I Post Every Day on SlopeFillers and Why That May Be Changing… : Ski Resort Marketing - SlopeFillers.com
    Jun 20, 2013 @ 03:44:12

    […] that wasn’t enough, for a while a favorite topic on writing blogs was exactly why you shouldn’t post every […]

    Reply

  232. The Zen of Driving Quality Traffic to Your Website
    Jun 21, 2013 @ 03:55:56

    […] Avoid posting daily […]

    Reply

  233. Sarah
    Jun 27, 2013 @ 02:20:21

    I’ve just started beauty blogging and thought it would be necessary for me to post everyday. But I’ve quickly learned that there is already an awful lot of noise in the beauty blog-o-sphere and posting daily is probably not going to increase readers. It’s more about topical, relevant, well presented content and then promote, promote, promote! Otherwise your changing posts just get lost in the daily very busy buzz.

    Reply

  234. Vishnu
    Jul 26, 2013 @ 09:56:46

    Yes, bored me a lot was thinking to leave blogging.

    Reply

  235. kris
    Aug 07, 2013 @ 09:13:56

    Thanks not only for the permission to do this, but the instruction to do so!

    Reply

  236. devidlemon
    Sep 14, 2013 @ 12:44:30

    Thanks a lot for your nice post .

    Reply

  237. How to Write Blog Posts That Get Found and Get Read - Ascend Marketing Solutions - Copywriting Services for Self-Help and Natural Health Marketers
    Sep 16, 2013 @ 22:27:38

    […] 6. Post to your blog once-a-week. Or so. Seems counterintuitive, but publishing too often can be counterproductive as explained very well here by a Dries Cronje guest post on Jon Morrow’s BoostBlogTraffic blog. […]

    Reply

  238. SeeSamWrite
    Oct 07, 2013 @ 00:39:15

    Thank you for this very helpful and thought-provoking post :) As a total newbie blogger, I found it very informative. Thanks again!

    Reply

  239. Joseph
    Oct 07, 2013 @ 21:12:00

    The first blog that comes to my mind which best debunks this article is the Huffington Post. HuffPo is first and foremost a blog. It’s a blog about “news” where news covers many different topics. It posts new articles everyday, it’s so popular that it has no shortage of guest bloggers and was purchased by AOL for 315 million dollars.

    What we have to keep in mind is that blogs fill different niches; some specialize in travel, others is sports, while others specialize in providing tips to increase blog traffic.

    Depending on your audience and niche, it may not be wise to post more than a few days per week (or even once or twice a month) but when you’re posting about news – which is what the Huffington Post does – it would be a mistake to not post daily.

    Reply

    • Biman Ghosh
      Nov 05, 2013 @ 06:11:53

      For every new blogger who is going from one blog post to another trying to figure out the best strategy for posting, I think what you said is really very helpful.

      Reply

  240. Nomad Capitalist
    Nov 11, 2013 @ 17:04:36

    I somewhat disagree. I do post daily since my site is somewhat a personal journal for my travels and business activities. It’s true that there are days where the content is less interesting, but I also feels it adds a bit of reality.

    Reality doesn’t always translate into authority, but coming from a broadcasting business background, I feel that authenticity – even if it is hum drum at times – can be great. Different people connect with you, including on little things.

    Some readers have said my site has a “James Bond vibe” as it discusses perpetual travel, second passports, etc., and you could argue James Bond wouldn’t write a daily blog post. He’d make anyone who cared wait around until he was done throwing some guy in a lake and making love to a Bosnian woman. But if I can make a list of four or five great ideas over a week, write about them on Sunday when they’re still fresh and topical, and deliver them one at a time, what’s wrong with that? If readers have a problem, that’s their problem… no? I didn’t necessarily have to peck away at a keyboard every day at lunch… I could have, but not necessarily.

    Besides, if you’re selling people something, you’re their representative, and they want field reports. It’s not about you, it’s about them. I get the “leave them wanting more” concept, but THEY are the ones who want to feel like Jason Bourne in this case. Give them what they want.

    Reply

  241. JR John
    Nov 22, 2013 @ 02:30:44

    Ding, Ding! Wake-up call for me!
    Being the newbie, inexperienced, not-very-knowledgeable blogger that I am, I always thought that posting as many times per day as possible was best. Wow, that was dumb.
    I realize that none of my posts on my blog, so far, are even close to the quality that should be maintained on my blog. Thank you, Dries! You’ve just got yourself a brand-new subscriber over at Productive Entrepreneurs. I’m gonna be devouring your content pretty soon, and implementing the practices you mentioned.

    Thanks!

    Reply

  242. So You Want to Be a Professional Blogger | butiksebelas
    Dec 08, 2013 @ 22:23:42

    […] that they have, and maybe you have it too, but if you don’t have it there is no need to fret. Daily posts simply aren’t necessary and if you aren’t the right type, a talker, they are detrimental. My writing schedule has evolved […]

    Reply

  243. Stan Eigi
    Dec 28, 2013 @ 10:02:56

    I absolutely agree, that posting every single day will only do harm to your blog. It’s not like you must post every day to appear more popular, intelligent or something. Even one post every week can make you look like a God of Blogging. Quantity doesn’t always win the battle, but quality is something very different. It is a great article for those who wish to improve their blog, to reach heights of blogging that will make one a real blogger, not just some amateur=)

    Reply

  244. Geen regels - Michel ten Hoove
    Jan 04, 2014 @ 17:54:58

    […] het artikel waar die link naar verwijst wordt betoogd dat dagelijks bloggen een dwaze strategie is. Waarom? Omdat het heel […]

    Reply

  245. Is iedere dag bloggen slecht voor een blog? - Elja Daae
    Jan 05, 2014 @ 14:03:10

    […] In het artikel staat dat er drie redenen zijn om vooral niet iedere dag te bloggen: […]

    Reply

  246. Ajay Chand
    Feb 19, 2014 @ 03:23:05

    I want to ask in how many blogging sites I can post same blog ….(like wordpress, tumbler, weebly & multiply etc.)

    Reply

  247. Business Blogging: How to write every day
    Feb 28, 2014 @ 06:13:44

    […] Simon making good points on why you should NOT blog every day. Dries Cronje takes up this thread here. See the comments for the pros and […]

    Reply

  248. What is Google Authorship? | G0o0o0gle
    Mar 09, 2014 @ 00:52:55

    […] to break out of the close orbit of your own blog. This meant accepting the harsh reality of writing reams of content almost nobody sees, simply because you don’t have an audience […]

    Reply

  249. You Are Throwing Away Money! 9 Low-Hanging-Fruit Online Revenue Sources - DBurns Design
    Apr 17, 2014 @ 19:07:13

    […] Here’s how Dries Cronje of Productive Entrepreneur did it on a guest post at Boost Blog Traffic. […]

    Reply

  250. Anne
    Apr 19, 2014 @ 22:37:07

    Thank you for these insights, I am only new to blogging and they make a great deal of sense.

    Reply

  251. Increase Online Revenue with a flea-sized budget! 9 Low-Hanging-Fruit - DBurns
    Apr 30, 2014 @ 13:26:14

    […] Here’s how Dries Cronje of Productive Entrepreneur did it on a guest post at Boost Blog Traffic. […]

    Reply

  252. 6 Parts of Your Website You Need to Track to Grow Your Revenue
    Apr 30, 2014 @ 20:18:41

    […] Here’s how Dries Cronje of Productive Entrepreneur did it on a guest post at Boost Blog Traffic. […]

    Reply

  253. Increase Online Revenue with a flea-size budget! 9 Low-Hanging-Fruit
    May 09, 2014 @ 11:03:18

    […] Here’s how Dries Cronje of Productive Entrepreneur did it on a guest post at Boost Blog Traffic. […]

    Reply

  254. Catherine Meyers
    May 17, 2014 @ 21:08:19

    Great points and suggestions!

    Reply

  255. Pedro Mendes
    May 20, 2014 @ 15:21:30

    Wow, what an eye opener. I recently launched my newest blog and was very happy with myself when I was able to post daily. Your take makes total sense. I’m changing my strategy. Thank you so much for the wake up call!

    Reply

  256. Pedro Mendes
    May 20, 2014 @ 15:22:21

    Wow, what an eye opener. I recently launched my newest blog and was very happy with myself when I was able to post daily. Your take makes total sense. I’m changing my strategy. Thank you so much for the wake up call!
    (sorry, posted a reply instead of a proper comment)

    Reply

  257. Peggy
    May 20, 2014 @ 15:33:55

    Don’t blog every day – check.
    Write as if I’m saving lives – check.
    Promote the daylights out of it – check.
    Ask the heavy hitters to share it – scary, but check.

    Dries – this was jam packed with everything I needed to hear today. I recently sucked up my fear and announced I quit my online coaching business (wrong business for me, thank God I figured it out) so I can write books and take pictures of flowers and butterflies. My post, which I stuck up on my wordpress.com site, has had more views, shares, retweets, google+ comments than any post I’ve had. I’ve decided to post twice a month. Maybe, after reading this only once a month.

    Thank you,
    Peggy Nolan

    Reply

  258. gugu
    May 29, 2014 @ 05:44:33

    Great post, but, a very big but ..this appleis to blogs with an established reader base already, take tthis post out of that context the post is detrimental advice to new bloggers who are starting from scratch and still have to come out of the so called Google sandbox. – Content Marketer and Professor Bill Belew shares good points and case studies on how new bloggers acheive success by posting multiple times every day for 4 – 6 months – please google bill Belew search engine journal or you can google his website.. context context context, and content content content

    Reply

  259. 6 januari 2014: jouw optimale blogfrequentie (in 2014) | Blogpraat
    Jun 08, 2014 @ 14:07:18

    […] wel kwam via @RosalindeMarkus een artikel boven tafel over de nadelen van dagelijks bloggen. Vooral voor bloggers die Een Bereik en Inkomsten […]

    Reply

  260. Leo
    Jun 08, 2014 @ 16:55:44

    I’m just starting out on the blogging scene, but I have an equally valid view. Short, snappy and timely microblogging can also work too. In a world that is moving increasingly quickly, why not post 5 micro articles a day?

    Reply

  261. Sanu Siddharth
    Jul 06, 2014 @ 00:37:14

    Hey Author,
    You have written a great Post for Newbie And Old bloggers. It’s another motivational post , because this post is motivating me to write daily on my blog.
    Your Blog is really awesome mostly all articles are unique and helpful, Now i’m going to write one by one just like a Book.

    Thanks :)

    Reply

  262. Mai
    Jul 07, 2014 @ 13:33:43

    I know this is an old post already, but look at how much traffic you still get in here, Dries. Even after two years of writing this, comments still keep pouring in. Thanks so much for writing this article and for enlightening me about this topic. I don’t post every day, but I’ve been meaning to do it in the future. Now I know it isn’t a good idea.

    And that part on Walk the Line? You totally got me there. From now on, I’ll totally write as if it’s my last. :)

    Reply

  263. How to Start a Blog — Striving for Freedom
    Jul 16, 2014 @ 16:30:28

    […] It’s actually counter productive for your social proof to be publishing content every day. Here’s more on the subject. Thankfully wordpress allows you to save drafts of your posts. You can then schedule those posts to […]

    Reply

  264. KikaysiKat
    Aug 12, 2014 @ 03:08:02

    Sometimes I have to post a blog at least once a day because of the press releases that I have to make for brands. If only I can post once or twice a week instead that would make my life easier!

    Reply

  265. Joshua Lawson
    Aug 15, 2014 @ 15:13:56

    Excellent post, Dries. I followed the link to your blog and tried to subscribe, but I received a message saying your list is not active. May want to check it out, cause I for one would like to read more posts like this in the future.

    Reply

  266. Creating Online Content | 3 Golden Rules | Avec Ashlei
    Sep 08, 2014 @ 23:40:01

    […] Not only is it stressful maintaining a constant stream of content, but it also leads to lower quality posts and less reader engagement. […]

    Reply

  267. pragati
    Sep 14, 2014 @ 03:13:25

    Hello Dries, Congratulations on a great post. Your post is music to my ears, especially because I have thought of writing every day and never done it on an ongoing basis. There have been times when I planned sprints, 10 day sprints or 30 day sprints, where the goal was to publish one post a day. But it is exhausting, to say the least!

    I agree that your posts don’t get as much traction if you have something different at the top everyday, but there is definitely a surge in traffic. And once you have people through the door, they Will look at older posts. No?

    There are some success stories, such as Jeff Bullas (if I am not wrong), where bloggers started posting everyday and gained a lot of attention and became pros.

    Personally, I think it really depends on the topic. Someone writing about current affairs or fashion or gossip cannot afford to let some titbit go. Another example is of course blogs where there are more than one contributor.

    There will always be differing opinions, but I learned a lot from your post, and your points are well made. Thanks!

    Reply

  268. Kasey
    Sep 22, 2014 @ 10:40:33

    Great suggestions!

    Reply

  269. Day One | GitGis
    Oct 01, 2014 @ 17:32:29

    […] say (http://boostblogtraffic.com/posting-every-day/) that writing each day is a silly approach. Well, probably if someone do it to get reader bonding […]

    Reply

  270. 5 Blogging Myths Debunked to Save You Time and Money
    Oct 09, 2014 @ 00:41:48

    […] post on Boost Blog Traffic (one of my favorite blogs about making money blogging), discusses how posting everyday can actually hurt your blog because  it damages your social proof (number of subscribers, comments, retweets, etc.) on each […]

    Reply

  271. Fel
    Oct 28, 2014 @ 21:08:48

    I am a blogger but i really learn a lot from this post. Before I thought of posting as many as I could but because of your post it change my point of view in blogging.

    I trully glad that I found your post and it amazed me.

    Reply

Leave a Reply

Current ye@r *