That means you’re now converting casual visitors into something far more valuable – subscribers.
Feels pretty good, doesn’t it?
It should. You’re building a loyal audience who actively wants to hear from you. An audience you can reach at will, instead of hoping they’ll remember to return to your blog (because sadly, most won’t).
And if you’re smart, you’ll do everything you can to coax new people to join your shiny new list.
But while focusing on your list is healthy for your blog, it can also expose you to a dangerous pitfall:
You can become so single-minded about getting people to subscribe that you don’t think about what happens afterwards.
Because those early interactions with new subscribers are crucial. They set the tone for your new relationship, and they happen in that precious “honeymoon” period where readers are actively thinking about your blog and the value it could provide to them.
And the start of that relationship rests on one simple communication:
It’s a Monday morning, and you’re sitting down with your first cup of coffee.
You open up your blog, and you’re excited to see that someone commented on your latest post.
“Fantastic!” you think. “I’m finally starting to get some traction with my site!”
Then you look closer, and you slam your coffee mug down in disgust.
The comment isn’t from an excited, engaged reader who enjoys your writing and wants to join the discussion on your site.
It’s from a spammer.
Comment spam is an annoying, disappointing part of life online.
As your blog grows, comment spam becomes a daily hassle. Dealing with it is a lot like playing an endless, wildly irritating game of Whack-a-Mole. The game never ends, you waste a ton of time, and no one ever wins.
Perhaps it’s time you got yourself a better hammer. More