That’s the good stuff, right?
And naturally, you want more of it for your blog.
But did you know that constantly striving to gain traffic can actually lead to a problem?
It’s a problem that can undermine much of the hard work spent building your blog.
Want to know what it is?
By focusing on ways to gain traffic, you may be completely ignoring certain factors that cause you to lose it.
Because sending traffic to a blog that makes readers bounce is like pumping water down a leaky pipe.
In that situation, what’s the smarter move – pumping more water, or fixing the leak?
Exactly. Fixing the leak.
And these days, one source of traffic is more likely to bounce than any other:
So, is your blog leaking traffic?
Stings, doesn’t it?
Whenever a popular blog quotes an expert in your niche, you feel a little pang of envy.
And you can’t help thinking…
Why not me?
And it’s a good question.
Why did that person get asked for their opinion and not you?
After all, they’re no smarter than you. No more experienced than you. No more interesting than you.
But for some reason they received that call (or email or tweet) instead of you.
Which means they earned yet another mention on a popular blog, while you’re left feeling like a nobody.
And you start to wonder…
Why do the same small set of individuals crop up time and time again online?
Do they all belong to some secret experts club that gives them access to all the best opportunities?
And if so, how do you get to be a member?
Could it really be possible that almost everything you are doing to promote your website is a waste of time?
We’re not just talking about questionable hacks you picked up on some weird forum. We’re talking about proven techniques recommended by industry leaders in authority publications.
But you know what?
It’s mostly a load of crap.
Over the last five years, I’ve mentored over 2,000 bloggers. I’ve examined their promotional activities. I’ve seen their traffic stats.
And the vast majority of what you’re being told to do simply does not work.
It’s not just less effective than advertised. It produces almost no meaningful results whatsoever.
What, exactly, is a “meaningful result?”
Well, I’m glad you asked…
You’re not stupid.
You know what writing is truly about.
It’s a never-ending battle for your readers’ attention.
Every sentence is a link in a taut chain that connects your headline to your conclusion.
And you are just one weak sentence away from losing your reader forever.
So you take your craft quite seriously.
You ignore all but your best ideas.
You work on each piece of writing for exactly as long as necessary to get it right.
And you edit until your words are crisp and clear.
But what if that isn’t enough?
What if weaknesses remain that are almost impossible to spot?
Some bloggers seem to have all the luck.
They get way more shares than you. They get tons more email subscribers than you. They get much higher search rankings than you.
And it sucks, right?
Because their content is good, but it’s not great.
Certainly it’s not that much better than yours.
So what are they doing differently?
Why is their content so much more successful than yours?
The difference is in the way they promote it.