Let me guess…
You’re not funny. At least, that’s what you tell yourself.
And who cares anyway? Readers don’t come to your blog for laughs, right?
They come for the
Because blogging’s about being useful. It’s about understanding your audience and helping them achieve their goals and dreams. It’s about giving them the information they need to get where they want to go.
So that whole “being funny” thing is for the birds. Right?
Actually, if you think like this, you’re missing a big piece of the puzzle.
Being a successful blogger is not just about being a teacher…
It’s about being a
Your content must do more than just educate. It must
And while using humor is not the only way to make things more fun, it’s certainly one of the most effective.
If you don’t learn to entertain while you inform, your readers will find a blogger who can.
So, are you ready to rescue your content from the classroom?
You want to build an audience for your blog.
And not just a casual, passive audience – a mob of fanatical fans.
Fans who click the link to your latest post the second it lands in their inboxes.
Fans who always leave comments and can’t wait to share your work with their followers.
Fans who’ll even drop you an email from time to time to tell you exactly what’s on their minds.
In other words, you want your readers to feel strongly connected to you – the way people feel in real life.
But getting that connection online is tough. No matter how well you write, a blog creates a certain distance between you and your readers.
However hard you try, reading a blog post is not the same as having a conversation with someone face-to-face.
So how do you create this connection you crave?
Fortunately there is a simple answer.
Go on. Be honest.
As a blogger, you have a love-hate relationship with social media.
You love the idea of your content going viral and bringing thousands of new readers to your blog.
But you hate the fact that this kind of social success is so hard to achieve in practice.
Regardless, you always share your latest posts and ask others to do the same.
And you pick up a few shares here and there, but little more.
In fact, every time you post your content on Facebook, Twitter or Google+, it feels like tossing a coin into a fountain and making a silent wish.
You secretly hope that this will be the one that catches fire, but deep down you know it probably won’t be.
And you just can’t shake the idea that you might be missing a trick.
But what else can you do? Sharing is down to other people. It’s out of your hands, right?
What you may not realize is that the moment you click publish on a new post, you may already have condemned it to social obscurity.
Unless you come to grips with something called
You dream of connecting with a powerfully engaged audience.
Readers who are excited by what you write – and show it.
But so far, the reaction to your content has been underwhelming.
And you start to wonder:
Is your writing having an impact at all?
You’re not alone. Most bloggers struggle to get a reaction from their audiences.
Because the disturbing truth is that most blog readers are
After all, when did you last hear someone say:
“Man, I’m so pumped right now I could sit down and read a blog post.”
Readers are seeking someone to snap them out of their stupor.
And if your blog can’t do that, they’ll simply sleepwalk to the next.
That’s the good stuff, right?
And naturally, you want more of it for your blog.
But did you know that constantly striving to gain traffic can actually lead to a problem?
It’s a problem that can undermine much of the hard work spent building your blog.
Want to know what it is?
By focusing on ways to
gain traffic, you may be completely ignoring certain factors that cause you to lose it.
Because sending traffic to a blog that makes readers bounce is like pumping water down a leaky pipe.
In that situation, what’s the smarter move – pumping more water, or fixing the leak?
Exactly. Fixing the leak.
And these days, one source of traffic is more likely to bounce than any other:
So, is your blog leaking traffic?