It’s practically a blogging commandment.
Thou shalt write great headlines.
And even if those words have never been etched into stone, it’s still rock-solid advice.
After all, if your headline fails to grab attention, the rest of your post is frankly irrelevant.
Knowing this, you take your headlines seriously.
You study proven headline formulas.
You use power words to add emotion.
You tweak every word until it’s perfect.
But sometimes your results fall short. You can’t help feeling some magical ingredient is missing, but you don’t know what it is.
Fortunately, one ingredient will almost guarantee your headlines get clicked like crazy every time.
So, do you want to know what it is?