You’ve heard it many times before.
The key to getting tons of attention, a boatload of subscribers, and a massive audience of raving fans is to write epic content.
Create content that rocks your readers’ worlds and you’ll live happily ever after.
It’s almost a blogging mantra, but you might just strangle the next person who says it.
Because while everybody tells you how great your content must be, almost nobody tells you how to do it.
Which makes the advice next to useless.
The “how” of epic content stays a secret known only to a few popular bloggers. And they’re keeping it to themselves.
That’s about to change…
Do you hear that?
Drip, drip, drip.
That’s the sound of sweat falling from a blogger’s brow.
Drip, drip, drip.
Writing an effective opening is damn hard work. If you don’t hook your reader within the first eight seconds, they’ll click a link and disappear, perhaps forever.
Drip, drip, drip.
That sound is the difference between an amateur and a professional. Whether you write for a living or not, breaking sweat over your openings is a sign you’re serious about your craft.
Like Stephen King.
Even he admits he spends months perfecting the beginnings to his stories. That’s because, book or blog post, the rules are the same: lose your reader in the beginning and you’ve lost them for good.
But, what if you don’t have the luxury of spending as much time as it takes? What if a deadline is looming? And what if you know your post could be great, but you’re not sure how to begin?
You just need some simple formulas you can copy. Formulas that practically guarantee that you open strong every time.
But my eight seconds are up.
So let’s get started.
I bet you’ve done it.
Seen a blog post that received thousands of shares, and thought:
“One day, that will be me.”
Or more likely, “Boy, I wish that could be me.”
But what’s the secret behind those super popular posts? What’s the writer doing that you’re not?
After all, your content is just as good or better, but your results are embarrassing in comparison.
You just can’t seem to figure out the whole “viral” thing.
Here’s the part you’re missing.
Certain types of content are more likely to be shared than others.
Sure, quality is important. But some posts have shareability in their DNA.
And one type in particular is almost guaranteed to catch fire on social media…
The expert roundup.
Soul-destroying, isn’t it?
You look at popular bloggers.
With thousands of Twitter followers.
Hundreds of blog comments.
And digital products selling like hot cakes. At premium prices too.
Webinar? Sold out.
New infographic? Gone viral.
And then …
You look at your own online presence. A handful of comments. A few hundred Twitter followers. And a faint presence on Google+.
Does it make you feel down? Overwhelmed?
Does earning a living online feel impossible? Like an insurmountable task?
In October 2012, I felt the same way.
Deep down, you know it’s true.
Creating a product is a natural next step for you as a blogger.
(It’s your best chance of making some real money from your blog too.)
But building a product is scary.
Not just because it means putting yourself out there for the world to judge – though that can be pretty terrifying. No, it’s scary because of all the things that can go wrong.
What if you spend hundreds of hours to build your product, and nobody likes it?
What if you invest hundreds, or even thousands, of dollars, and nobody ends up buying?
What if you pour your heart and soul into it, and the handful of customers who do buy end up asking for refunds because they never get the results you promised them?
These fears are more than justified; this is what happens to *most* people who set out to build a product.
But it doesn’t have to be that way…