Note from Jon: This is a guest post by Henneke from Enchanting Marketing. Her fabulous new book Blog to Win Business – How to Enchant Readers and Woo Customers is out today. It will make you smile, kick your ass, and massively improve your blog. Download your copy exclusively from Amazon. I highly recommend it.
Note from Jon: The fear of not being able to stand out in a crowded space can be paralyzing when you’re a beginner, but it doesn’t have to be. Today, one of our favorite guest contributors, Henneke Duistermaat, will walk you through how to create a blog no one forgets, even if you’re just one small voice amongst thousands. For more training on how to enchant your audience, also be sure to check out Enchanting Marketing.
Let’s not pussyfoot around it.
Hundreds – maybe thousands – of bloggers write about the same topic as you.
You’re not sure what, but something is pulling you to change. Not in a confess-your-sins-oh-ye-sinners way, but to shift directions, to embrace your calling, to finally do what you were put here to do:
You feel the ideas inside you. You sense them straining to escape. You know your job is to set them free, firing them like a cannon into a world in desperate need of them.
But you’re afraid.
You’re afraid of quitting your job and living without a safety net. You’re afraid of the concerned, disapproving looks your friends will give you when you tell them you’re giving it all up to write for a living. You’re afraid of not having enough money for food, of the power being cut off, of watching your family shivering and hungry, all because of your “selfishness”.
And most of all?
You’re afraid you’re wrong about yourself.
Maybe that tugging sensation you feel is just an illusion. Maybe your ideas are crap. Maybe you’re just a fool with delusions of grandeur, and this whole fantasy of becoming a writer is just that: a fantasy.
So, you do nothing.
You cower in your safe little job. You tinker with a blog or a novel or a screenplay. You drown your dreams with junk food or booze or shopping sprees, all the while telling yourself you’re doing the right thing.
But are you?
“No,” a little voice whispers inside of you. “No, this is all very, very wrong.”