So simple as to be, well let’s be honest, completely useless.
Because if you knew the secret to writing consistently popular posts, you’d already have a popular blog. Right?
But instead, you approach each new idea with a gnawing trepidation.
You quietly hope that this might be the post that finally rockets you to Internet fame, but it’s all you can do to suppress the creeping fear that people will completely ignore it – or even ridicule it.
The problem is that nobody – not even the A-List Bloggers – knows how a post will be received until they click publish. And even the top dogs understand that they are just one underwhelming post away from a raft of unsubscribes and a flurry of premature – but strangely prophetic – rumors of a fall from grace.
But there is a way to give your next blog post (and the one after that and the one after that) the best chance of being your most popular to date. More
You have several half-read writing books stacked up on your nightstand, several more squirreled away in a desk drawer and a dozen more on your Amazon wish list.
You scrutinize all the books that “customers also bought” looking for those one-of-a-kind books that will transform you into a great writer. You jump “inside the book” to read the table of contents and credits and page through the free preview.
Searching for the magic formula.
The formula that will erase the silent self-doubt. The nagging thought that you’re not quite good enough as a writer.
Books have an uncanny power to teach us, to transport us, to move us light years beyond our ordinary lives. If we could only find the right books, the tried-and-true books written by trusted masters. So we keep looking.
And once in a while you find a writing book that speaks to your heart and gets to the core of what you’re struggling with right now. It changes you. It changes your writing. It changes your life.
Because mastering the craft of writing depends upon your continuing education as a writer. It means you regularly upgrade and fine-tune your skills. More
“To write better, study the writing of other great writers.”
And on the surface that makes sense.
Until you actually try to do it.
Seriously, how exactly do you study great writing?
Should you just read other writers and hope their brilliance rubs off through some form of literary osmosis? Should you write out in long hand what others have typed, in hopes of similar spontaneous hand-to-brain absorption? Or should you rely on something more concrete?
Writing well is hard enough, and the last thing you need is ambiguous advice to further complicate the successful-writer puzzle.
What you really need is a cheat sheet. You need a map to help you navigate the successful writing tactics used by the masters.
Fortunately, you can learn many lessons about great writing technique from just one place – the blog post introduction.