Admit it. You’re sceptical.
Is great content
really the answer to all your blogging woes?
Maybe you’ve heard the mantra once too often, but you can’t help wondering…
Even if you do work your ass off on a post, will it get the recognition it truly deserves?
The blogosphere is so crowded and noisy, even the good stuff gets lost.
So is it even worth the effort to try?
Well, here’s the disappointing truth…
Until you reach a certain level of internet “fame”, the quality of your content doesn’t count for much. You’re like an artist hanging work in a gallery nobody visits.
Quite simply, your blog isn’t big enough – yet. You don’t have the right connections – yet.
And until you’ve spent longer on the blogging treadmill, and earned your blogger’s dues, the most likely result of creating great content is the feeling of disappointment when it’s completely ignored.
It’s not fair. But then nobody said it would be.
That’s why you need an unfair advantage. You need powerful friends…
You’re passionate about blogging.
But your blog is just one of scores covering the same topic.
How can you possibly stand out? What can you do to get noticed?
Well, here’s one way that can get you loads of attention:
Think like a journalist.
Reporters are in the business of getting noticed – if their stories don’t make a splash, they’ve essentially failed.
That’s why they are completely focused on delivering information their readers want to know – and they use a variety of newsgathering techniques to dig it up.
Fortunately, these methods aren’t hard to adopt – you can totally do this. In fact, it’s a wide-open opportunity for any blogger who wants to raise the bar for their content.
So what does it mean to think like a journalist?
Swipe the following five techniques from the journalism world to stand out with blog posts that are magazine-article quality:
You dream of building an online empire.
A popular blog with hordes of loyal readers who hang on your every word.
You want to be as successful as your idols, changing the world and even getting paid to do so.
But you know you haven’t got a chance in hell of seeing that kind of success unless you can truly engage your readers and keep them interested over the long haul.
Of course, the big question is
how? Engagement is an elusive creature.
Sure, you get the occasional nice comment, but it’s not like people are raving about your blog, or tripping over themselves to share your content.
You worry that you’re not connecting, that your words don’t resonate deeply with your readers, but you’ll be damned if you can figure out the magic formula.
And the truth is, unless you can find a way to connect powerfully with your readers, your blog is doomed to failure.
But there is a way to captivate and keep your audience’s attention, even if you’re a beginner, and even if you’ve tried before with limited success.
It’s a game changer, one that can take your blog from teetering on the brink of failure to achieving the success you dream of.
You’re impatient to become a better writer.
So naturally you
love writing tips.
You eagerly devour each new one, hoping to give your writing brain a small but valuable upgrade.
But in practice, new tips appear so regularly that you struggle to keep up.
You don’t know which tips to try and which to ignore, and each new practice is quickly replaced by the next.
One week you’re trying to use more emotion in your writing. The next, fewer adjectives. After that, it’s all about empathy.
You end up switching tactics so often that you can’t tell which tips are working and which are simply wasting your time.
Surely there’s an answer? A solution must exist that lies somewhere between trying everything and ignoring everything.
Let me guess…
You’re not funny. At least, that’s what you tell yourself.
And who cares anyway? Readers don’t come to your blog for laughs, right?
They come for the
Because blogging’s about being useful. It’s about understanding your audience and helping them achieve their goals and dreams. It’s about giving them the information they need to get where they want to go.
So that whole “being funny” thing is for the birds. Right?
Actually, if you think like this, you’re missing a big piece of the puzzle.
Being a successful blogger is not just about being a teacher…
It’s about being a
Your content must do more than just educate. It must
And while using humor is not the only way to make things more fun, it’s certainly one of the most effective.
If you don’t learn to entertain while you inform, your readers will find a blogger who can.
So, are you ready to rescue your content from the classroom?