I bet you’ve done it.
Seen a blog post that received thousands of shares, and thought:
“One day, that will be me.”
Or more likely, “Boy, I wish that could be me.”
But what’s the secret behind those super popular posts? What’s the writer doing that you’re not?
After all, your content is just as good or better, but your results are embarrassing in comparison.
You just can’t seem to figure out the whole “viral” thing.
Here’s the part you’re missing.
Certain types of content are more likely to be shared than others.
Sure, quality is important. But some posts have shareability in their DNA.
And one type in particular is almost guaranteed to catch fire on social media…
The expert roundup.
Soul-destroying, isn’t it?
You look at popular bloggers.
With thousands of Twitter followers.
Hundreds of blog comments.
And digital products selling like hot cakes. At premium prices too.
Webinar? Sold out.
New infographic? Gone viral.
And then …
You look at your own online presence. A handful of comments. A few hundred Twitter followers. And a faint presence on Google+.
Does it make you feel down? Overwhelmed?
Does earning a living online feel impossible? Like an insurmountable task?
In October 2012, I felt the same way.
Let me guess.
Right about now you’re looking back and wondering where the hell 2014 went.
Seriously, how can twelve whole months disappear so damn quickly?
Regardless, it was an interesting year for us bloggers.
In January, Matt Cutts announced the death of guest blogging (although it still seems to be in rude health almost a year later).
In the summer, Google killed off its Authorship project, which sucked if you wanted more recognition for your content. (But, hey, at least you didn’t write a 15,343 word guide on the topic.)
It was also the year that blogging platform Medium gained some serious momentum (though you know you still need your own blog, right?)
And a brand new social network called Ello created a lot of buzz in a short space of time and then faded into the background almost as rapidly.
But as another blogging year approaches, it’s important to celebrate the highlights of the one about to pass.
So let’s get started.
Admit it. You’re sceptical.
Is great content really the answer to all your blogging woes?
Maybe you’ve heard the mantra once too often, but you can’t help wondering…
Even if you do work your ass off on a post, will it get the recognition it truly deserves?
The blogosphere is so crowded and noisy, even the good stuff gets lost.
So is it even worth the effort to try?
Well, here’s the disappointing truth…
Until you reach a certain level of internet “fame”, the quality of your content doesn’t count for much. You’re like an artist hanging work in a gallery nobody visits.
Quite simply, your blog isn’t big enough – yet. You don’t have the right connections – yet.
And until you’ve spent longer on the blogging treadmill, and earned your blogger’s dues, the most likely result of creating great content is the feeling of disappointment when it’s completely ignored.
It’s not fair. But then nobody said it would be.
That’s why you need an unfair advantage. You need powerful friends…
You’re passionate about blogging.
But your blog is just one of scores covering the same topic.
How can you possibly stand out? What can you do to get noticed?
Well, here’s one way that can get you loads of attention:
Think like a journalist.
Reporters are in the business of getting noticed – if their stories don’t make a splash, they’ve essentially failed.
That’s why they are completely focused on delivering information their readers want to know – and they use a variety of newsgathering techniques to dig it up.
Fortunately, these methods aren’t hard to adopt – you can totally do this. In fact, it’s a wide-open opportunity for any blogger who wants to raise the bar for their content.
So what does it mean to think like a journalist?
Swipe the following five techniques from the journalism world to stand out with blog posts that are magazine-article quality: