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A Cheat Sheet for Writing Blog Posts That Go Viral

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Standing out

How I Wrote Posts That Touched the Hearts of More Than 5 Million People

How I Wrote Posts That Touched the Hearts of More Than 5 Million People

You know that feeling you get right before you publish a post?

The angel on one shoulder says you’ve written a post of enormous importance and depth, one that will change the lives of your readers forever. Meanwhile, the devil on the other shoulder calls you a halfwit with the writing talent of a chimpanzee doped on acid.

Well, it was a few days before Christmas in 2009, and the devil was winning.

“Please don’t publish it,” I sobbed into the telephone. “The post is crap. It’ll ruin me.”

Sonia Simone, one of the most respected editors in the world, listened politely on the other end of the phone. The night before, I’d sent her a post I’d been working on for months, confident of my writing genius, but mere hours later I was on the phone having an epic freak-out.

The good news is, after working together for years, Sonia was well accustomed to my neuroses, and she knew exactly how to handle me. “Darling, you are the most talented writer I know, and this is your most brilliant work to date.”

My sobs stopped. “Really? You think so?”

“Yes. Now let me get back to work, so we can make you famous.” Click.

For the next hour, there was nothing to do but sit at the computer pressing the “refresh” button over and over again. I trembled. I prayed.

And then the post went live (click here to read it).
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16 Posts That’ll Make You Excited to Be a Writer in 2016

16 Posts That’ll Make You Excited to Be a Writer in 2016

Let me guess…

At least one of your New Year’s resolutions relates to your writing.

Am I right?

Maybe you’ve decided to commit to a daily writing practice.

Or set your sights on a specific writing goal, to be achieved no matter what.

Or committed to launching a blog to showcase your writing to a waiting world.

Even if making resolutions isn’t your style, making some kind of plan for your writing in 2016 is a smart idea.

But there’s a problem. And it comes down to human nature.

Most resolutions slide before January ends. And most plans crumble at the first sign of trouble.

That’s because even our best intentions soon stall without the right fuel…

Inspiration.
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7 Psychological Tricks for Turning Fleeting Visitors into Loyal Fans

7 Psychological Tricks for Turning Fleeting Visitors into Loyal Fans

How the heck do they do it?

How do your favorite bloggers attract so many gung-ho, drum-thumping followers?

Be honest – you’d love to inspire that much loyalty.

You try your darndest to emulate them, but nothing seems to work.

Your visitors are like water pouring through a strainer.

They may come to check out an intriguing headline, but they hardly ever seem to stick around.

In other words, few visitors seem to turn into followers.

So what is left to try? You feel defeated, destined to remain a small-time blogger.

But what if you could use the secrets of psychology to mesmerize your visitors and dazzle them into becoming devoted followers?

First, you need to understand the three psychological triggers underlying reader loyalty.
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How to Interview Influencers (Even If You’d Rather Curl up and Die)

How to Interview Influencers (Even If You’d Rather Curl up and Die)

What is it with interviews?

All the top bloggers seem to do them.

They get to know each other.

They share their knowledge and stories.

And they engage, educate and entertain their fans.

Interviews are the mark of a professional blogger, and you’re dying to join that club.

But something’s holding you back.

You know that publishing an interview with a big name could do wonders for your credibility, but you don’t feel ready – too much could go wrong.

You could be ignored or even rejected.

You could embarrass yourself, trip over your tongue, or ask stupid, boring questions.

You could even land an interview with your favorite influencer only for the technology to fail and screw up your opportunity of a lifetime.

But in reality, most of your anxiety around interviews is simply a fear of the unknown.

Once you know the right way to approach interviews, they can be easy and even enjoyable.
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9 Surefire Strategies for Standing Out in a Sea of Sameness

9 Surefire Strategies for Standing Out in a Sea of Sameness

It feels just like struggling to solve a 24,000-piece jigsaw puzzle, doesn’t it?

Connecting everything you’ve heard about building a popular blog.

Advice about headlines, design, writing, promotion, outreach – the list never ends.

And all the while you feel like nobody truly cares about your blog.

The big names in your niche get hundreds of comments and shares just for hitting “Publish” (lucky ducks), but your blog struggles to make the slightest impact.

Highly annoying, isn’t it?

The problem is that people don’t remember you, and they don’t talk about you.

And trying to figure out why is giving you a migraine.

The good news?

One final puzzle piece will finally get people talking and drag your name up from obscurity.

Are you ready to discover what it is?
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