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A Cheat Sheet for Writing Blog Posts That Go Viral

Ever wish you could get the Cliff Notes for writing popular posts? You know, just go straight to what works, and forget everything else?

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Standing out

The Only 6 Posts Worth Writing (and How to Totally Nail Each One)

The Only 6 Posts Worth Writing (and How to Totally Nail Each One)

Want to know the secret to a popular blog?

Drumroll please…

Popular posts.

Simple, huh? :-)

So simple as to be, well let’s be honest, completely useless.

Because if you knew the secret to writing consistently popular posts, you’d already have a popular blog. Right?

But instead, you approach each new idea with a gnawing trepidation.

You quietly hope that this might be the post that finally rockets you to Internet fame, but it’s all you can do to suppress the creeping fear that people will completely ignore it – or even ridicule it.

The problem is that nobody – not even the A-List Bloggers – knows how a post will be received until they click publish. And even the top dogs understand that they are just one underwhelming post away from a raft of unsubscribes and a flurry of premature – but strangely prophetic – rumors of a fall from grace.

But there is a way to give your next blog post (and the one after that and the one after that) the best chance of being your most popular to date.
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Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014)

Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014)

Only fools depend on educational content to grow their audience.

There. I said it.

But…

What about all the huge sites like WebMD and Moz getting millions of visitors through publishing educational content?

What about all the blog, podcast and video heavyweights who say publishing educational content is key to building a presence online?

And for that matter, what about this blog post? Isn’t this educational content? Aren’t I being a bit of a hypocrite?

All fair questions. In the next few minutes, I’ll answer all of them.

For now though, let me pose another question:

If you’re a beginner, and you’re starting from scratch, what’s the best way to build an audience in 2014?

Ask a dozen popular bloggers that question, and at least half of them will tell you to publish great content. I would be one of them.

The problem?

It’s a useless answer. Here’s why:

Nobody truly knows what great content is. Not even me.

Let me explain. More

How to Run Your First Webinar (with No Skills, No Stress and No Budget)

How to Run Your First Webinar (with No Skills, No Stress and No Budget)

It’s just too scary, isn’t it?

You see all those fancy schmantzy bloggers offering webinars.

And everyone and their cat is queuing up to watch them.

They have the authority; they get the attention.

Yes, I bet it’s crossed your mind to do it too.

After all, webinars are supposed to be the hottest thing on the Net.

But to run a webinar yourself? It’s just too damn scary.

There’s the huge cost.  And how to even start creating a webinar, let alone broadcast it?

It’s beyond the reach of a blogger like you, right?

I’m here to tell you something: the world of webinars has changed.

It’s now affordable. It’s easy. You can do it.

In fact, you should do it.

Here’s why …
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How to Write Spellbinding Introductions by Shamelessly Copying the Pros

How to Write Spellbinding Introductions by Shamelessly Copying the Pros

You’ve heard the advice a million times, right?

“To write better, study the writing of other great writers.”

And on the surface that makes sense.

Until you actually try to do it.

Seriously, how exactly do you study great writing?

Should you just read other writers and hope their brilliance rubs off through some form of literary osmosis? Should you write out in long hand what others have typed, in hopes of similar spontaneous hand-to-brain absorption? Or should you rely on something more concrete?

Writing well is hard enough, and the last thing you need is ambiguous advice to further complicate the successful-writer puzzle.

What you really need is a cheat sheet. You need a map to help you navigate the successful writing tactics used by the masters.

Fortunately, you can learn many lessons about great writing technique from just one place – the blog post introduction.

Let’s take a look at a specific example.
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Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead)

Why a Fancy Logo is a Waste of Time and Money (and What You Need Instead)

Note from Jon: For smart graphic design, there’s no one I trust more than Pamela Wilson. Her thoughts below will save you a ton of time and money. Be sure to also check out her blog, Big Brand System.

Admit it.

You’re jealous.

You see the blogs of your online heroes and they all seem to have something you don’t.

It’s right there at the top of the site and it’s practically taunting you.

A fancy, artsy, graphical logo.

Tiny Buddha has one. KISSMetrics has one. SmartPassiveIncome has one.

And you want one too.

After all, it’s not much fun being a wallflower online.

Nobody wants to be boring. Unremarkable is practically a capital crime.

You want to stand out, be noticed. You want to show people you mean business.

And a fancy schmancy logo is the way to do it. Right?
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