Note from Jon: Bands and bloggers have more in common than you might think. We’re searching for an audience, struggling to find our voice, and trying to commercialize our art without “selling out.”
If you’re serious about your craft, it’s worth taking the time to study the rise of popular bands, and who better to help you draw connections than Mark Hermann? In addition to being a talented blogger in his own right, he’s lived and breathed rock and roll for much of his career. Let’s see what he has to say…
When I say the word Metallica do you…
Immediately shudder, wrinkle your nose and think, “Ummm… No? I am SO not into heavy metal music. I was never one of those people”? or…
Immediately pump your heavy metal horns into the air and start playing serious air guitar while humming the riff to “Sad But True”?
It’s fairly polarizing, right? You either get heavy metal or you DO NOT get it. Kind of like this blogging thing. Only with blogging it’s a lot more lopsided.
On one extreme you have the 1%. They’re the tiny island of the fortunate few who’ve solved the great blogging mystery and have magically built a thriving online community.
Then there’s the other 99%.
That’s you, right? Flailing away in that vast global arena of digital noise, struggling to find your voice and build an audience. But sadly no matter how loud you shout “I’m over here!” the only thing growing is the sound of crickets.
Conventional wisdom would suggest it’s obvious why the 1% sit on their exalted thrones.
Conventional wisdom would say they obviously studied their asses off researching the mechanics of blogging. Worked even harder to apply that wisdom and they won, right? The other 99%? Well, they didn’t do the work. Plain and simple.
Not thank-God-he-told-me honesty, where somebody points out you have spinach on your teeth. No, I’m talking about the sucker-punch-straight-to-the-face brand of honesty.
It’s brutal. It’s ugly. It’s unexpected.
And I can almost guarantee you will NOT enjoy it.
In fact, I’ve been holding off telling you for years now, hoping somebody would do the dirty work for me. But no one has. So, out of respect to you, I want to tell you the truth.
So here it is.
You know how you’ve been struggling to get traffic? Tried everything, and it’s just not working right?
Well, it’s not because you haven’t found the right traffic strategy. It’s not because you need to change your domain name. It’s not because the Google gods have turned against you and cursed you to wallow in anonymity forever.
It’s because you’re dumb.
And if you ever want a chance in hell of anyone listening to you, you’d better smarten up. More