Let me guess…
You’re not funny. At least, that’s what you tell yourself.
And who cares anyway? Readers don’t come to your blog for laughs, right?
They come for the
Because blogging’s about being useful. It’s about understanding your audience and helping them achieve their goals and dreams. It’s about giving them the information they need to get where they want to go.
So that whole “being funny” thing is for the birds. Right?
Actually, if you think like this, you’re missing a big piece of the puzzle.
Being a successful blogger is not just about being a teacher…
It’s about being a
Your content must do more than just educate. It must
And while using humor is not the only way to make things more fun, it’s certainly one of the most effective.
If you don’t learn to entertain while you inform, your readers will find a blogger who can.
So, are you ready to rescue your content from the classroom?
You want to build an audience for your blog.
And not just a casual, passive audience – a mob of fanatical fans.
Fans who click the link to your latest post the second it lands in their inboxes.
Fans who always leave comments and can’t wait to share your work with their followers.
Fans who’ll even drop you an email from time to time to tell you exactly what’s on their minds.
In other words, you want your readers to feel strongly connected to you – the way people feel in real life.
But getting that connection online is tough. No matter how well you write, a blog creates a certain distance between you and your readers.
However hard you try, reading a blog post is not the same as having a conversation with someone face-to-face.
So how do you create this connection you crave?
Fortunately there is a simple answer.
You dream of connecting with a powerfully engaged audience.
Readers who are excited by what you write – and show it.
But so far, the reaction to your content has been underwhelming.
And you start to wonder:
Is your writing having an impact at all?
You’re not alone. Most bloggers struggle to get a reaction from their audiences.
Because the disturbing truth is that most blog readers are
After all, when did you last hear someone say:
“Man, I’m so pumped right now I could sit down and read a blog post.”
Readers are seeking someone to snap them out of their stupor.
And if your blog can’t do that, they’ll simply sleepwalk to the next.
Stings, doesn’t it?
Whenever a popular blog quotes an expert in your niche, you feel a little pang of envy.
And you can’t help thinking…
Why not me?
And it’s a good question.
that person get asked for their opinion and not you?
After all, they’re no smarter than you. No more experienced than you. No more interesting than you.
But for some reason
they received that call (or email or tweet) instead of you.
they earned yet another mention on a popular blog, while you’re left feeling like a nobody.
And you start to wonder…
Why do the same small set of individuals crop up time and time again online?
Do they all belong to some secret experts club that gives them access to all the best opportunities?
And if so, how do you get to be a member?
You’re not stupid.
You know what writing is
It’s a never-ending battle for your readers’ attention.
Every sentence is a link in a taut chain that connects your headline to your conclusion.
And you are just one weak sentence away from losing your reader forever.
take your craft quite seriously.
You ignore all but your
You work on each piece of writing for exactly as long as necessary to get it right.
And you edit until
your words are crisp and clear.
But what if that isn’t enough?
What if weaknesses remain that are almost impossible to spot?