Note from Jon: Let me introduce this post by saying something shocking: if you want a chance in hell of being noticed online, you need to spend as much time promoting your post as you do writing it. Maybe more. The question is… how? The answer: read this guide from one of the hottest up and comers online right now, Brian Dean.
Ever notice how some blogs seem to arrive out of nowhere?
A few months earlier, you’d never even heard of the blog.
Then suddenly it’s plastered over half the Twitter and Facebook feeds in your niche.
And almost overnight, the person behind the blog is the go-to expert in the field.
Annoying, isn’t it?
After all, your content is just as good as theirs (if not better). You know just as much about your topic as they do (if not more). And you work just as hard (if not harder) promoting your work on social media.
(Good design helps, but it won’t automatically get you to the top.)
Did they just get lucky?
(With 164 million blogs online, they’d have better odds of winning the lottery.)
Believe it or not, most bloggers who make a name for themselves use a strategy that’s as old school as Netscape and 56k modems.
And because it may not initially seem as exciting as a new traffic technique or the latest social media network, most bloggers overlook this time-tested approach, even though it often leads to explosive blog growth.
But let’s reveal exactly how you can use this untapped strategy to grow your blog quicker than you ever thought possible. More
There are big changes coming to the way Google looks at your content.
Instead of just looking at what you say, they’re also starting to study who you are – your expertise, your friends, your influence, not only on your own site, but on every page across the web.
If you’re an authority, your content will get a boost to its rankings, regardless of where you publish it. And if you’re nobody? Well, you’ll be even more invisible than ever.
It’s a new feature Google is rolling out called “Google Authorship”. Paired with “Author Rank” – a hotly-anticipated way of giving trusted writers better better rankings – it’s a game changer for online writers. The details are still being sorted out, but they are officially tracking you. If you’re serious about your search engine rankings, you have to prepare.
It’s also the coming out party for Glen Long, the new Managing Editor here at BBT. He’s worked with us full-time for a few months now, editing all of the posts you’ve seen lately, but this is his first post.
And it’s a doozy. For months now, he’s immersed himself in the details to compile the most comprehensive guide about Google Authorship ever written. He’s also going to update it as Google rolls out new changes, keeping you constantly informed.
It’s all totally free. No registration or anything.
All we ask is you share it with your friends and link to it whenever you talk about Google Authorship. Click here to take a look.
About the Author: Jon Morrow is the CEO of Boost Blog Traffic, Inc.
Look around the web, and you’ll find dozens of posts saying variations of the above, all referencing this post by Google’s Matt Cutts titled “The decay and fall of guest blogging.” They contradict each other, split hairs, and generally try to be as confusing as possible.
After reading them all, you probably feel like looking at the computer and shouting, “WHAT THE HELL IS GOING ON?!”
You read the headline on this post and thought, “Cool!” Then a little voice in your head whispered something like, “Why do I need another post on all the cool tools I don’t have time to use?”
That is the key, isn’t it? Time. Having the time to set up, play with and truly put to work all the amazing tools that will rocket your blog into the heavens.
And having time to write. And time to follow other bloggers. And time to network on social media.
After your blog is set up, after that technical part is over, every new blogger is fundamentally the same. You’re full of excitement and plans. You have a bright, shiny new blog, bursting with potential and ideas.
And zero readers.
Time then becomes the key factor that separates new bloggers into three dramatically different kinds of bloggers. That’s why all the standard advice about the tools you need is confusing. Tools don’t make the blogger. Time does.
Because it’s how much time you can spend studying the top bloggers in your niche, improving your writing and cultivating relationships with readers and influencers that determines how fast your blog will grow. And how fast your blog grows determines the tools you need. More