Look around the web, and you’ll find dozens of posts saying variations of the above, all referencing this post by Google’s Matt Cutts titled “The decay and fall of guest blogging.” They contradict each other, split hairs, and generally try to be as confusing as possible.
After reading them all, you probably feel like looking at the computer and shouting, “WHAT THE HELL IS GOING ON?!”
You’re trying to figure out how to avoid those relatives you dearly love but would also love to strangle. You still have a few last-minute gifts to buy. And in the middle of it all, somehow you have to summon the will power not to stuff your face with all the holiday goodies and gain 400 pounds.
It’s tough, I know. So, I’ll make this quick and easy:
Stop publishing new content.
Never thought you would hear me say that, did you?
I don’t know what the official numbers are, but most of my older sites see a 20-30% drop across the board. The newer ones (like BBT) that are still gaining momentum hiccup and stumble and fall to their knees, their traffic not quite declining but not growing either.
Look at your traffic stats, and you’ll probably see the same pattern. Unless, of course, you operate some sort of retail or Christmas-themed site, in which case you’re probably working your buns off.
You have great ideas to share with the world, and blogging is how you’re going to do it.
Good for you.
Of course, there’s more to starting a blog than just having great ideas, but you’ve already made an important decision.
You’re going with WordPress.
After all, Internet bigwigs like Jon Morrow, Brian Clark, Chris Brogan, Amy Porterfield, Marie Forleo, Gary Vaynerchuk, Mari Smith, Michael Hyatt and Darren Rowse all use WordPress.
In fact, the more you read, the more it seems like you’d be a total idiot to go with anything else.
There are hundreds of professional themes to make your blog look gorgeous. Thousands of clever plugins to add a myriad of different features. And countless experienced WordPress professionals who can help if you get out of your depth.
So you’re certain it’s a WordPress blog you need, but the big question is: