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A Cheat Sheet for Writing Blog Posts That Go Viral

Ever wish you could get the Cliff Notes for writing popular posts? You know, just go straight to what works, and forget everything else?

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Mistakes

The Ultimate Guide to Writing Irresistible Subheads

The Ultimate Guide to Writing Irresistible Subheads

Note from Glen: You know a post is truly valuable when it remains useful long after publication. Gary’s post is a perfect example — I refer writers to it all the time. While a great headline will attract readers to your post, you’ll need great subheads to keep them there. Enjoy!

You know you’re in a war, right?

Ok, so no actual guns or tanks are involved, but you are indeed in a bloody battle for the eyes and minds of your readers.

The blogosphere is a huge, congested, noisy space where everyone is jockeying for position and fighting to get noticed.

So to overcome this fact, you’ve done what you’ve been taught to do:

  • You’ve come up with great ideas that readers will find useful
  • You’ve created killer headlines that jump off the screen and demand attention
  • You’ve spent hours writing and rewriting stellar content that delivers and reads beautifully

And yet readers still come to visit your blog and… (click) bounce just as quickly as they came.

Why It Doesn’t Matter How Great Your Content Is

Look, I know you work hard on your writing – and if you study and apply all the great writing advice that’s available out there, it’s a safe bet that you’re writing some powerful stuff. Granted.

And when you know you’re creating legitimately excellent work, you can easily fall into the rainbows-and-unicorns blogging fantasy. You know the one. It goes like this:

  • Your readers see a killer headline you wrote on their social media streams and click through to the article.
  • When they click through, they read every carefully crafted word from start to finish – devouring the intellectual feast you’ve laid out for them.
  • Having fallen head over heels in love with your work, they subscribe, read everything you’ve ever written, and become evangelists for your brand – spreading the word of your excellence far and wide.

Oh, what a wonderful world it would be, right?

But the harsh reality of the situation is this:

They often don’t even finish reading the article that brought them to your blog in the first place.
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13 Reasons Why Blog Ads Are a Silly Monetization Strategy (And What to Do Instead)

13 Reasons Why Blog Ads Are a Silly Monetization Strategy (And What to Do Instead)

This is the dream, right?

You get out of bed, stretch, and make some coffee.

You settle in on the couch and start your work day – in your pajamas.

(You’re a professional blogger, so nobody gets to tell you what to wear).

You open your laptop, check your email, and see dozens of notifications: “You’ve Been Issued a Payment.”

Overnight, you’ve made hundreds, maybe thousands of dollars.

Money literally appears in your bank account while you sleep.

And what’s the secret to this coffee-swigging, pajama-wearing lifestyle?

Advertising, of course! Those little ads waiting patiently in your sidebar to earn you money while you whip up your next mochaccino.

Well, prepare yourself for a shock…
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The Compact Guide to Grammar for Busy People

The Compact Guide to Grammar for Busy People

Let’s get real here.

You’re a creative thinker, not a nitpicky grammar geek.

When you sit down to write you like to write, not dither around with mechanics. So when the words start flowing, you don’t want to get in their way by thinking about all those little details.

Not to mention the time factor. As in you can barely find the bandwidth to write as it is, let alone edit for grammar.

But you also care about being perceived as intelligent and credible. And you’re smart enough to know that for your writing to be taken seriously, it needs to come across as polished and correct.

The problem is, it’s been a long time since Mrs. Pendergast’s sixth-grade English class. And you were pretty hazy on the rules even back then.

Searching the Internet can quickly turn into a dive down a black hole of barely remembered terminology and examples that don’t really fit.

So what’s a blogger with good intentions but limited time and resources to do?

Well, here’s the good news. Language evolves, and as it does, so do our notions about what is “correct.” You might be surprised to learn that some of what Mrs. Pendergast taught you is now considered outmoded.

Of course there are still rules to follow, but read on, and you’ll find they’re no longer quite so intimidating.

And with a little repetition, applying many of them will soon become second nature.

Ready to rock and roll?
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11 Traffic Techniques That Are a Waste of Time for Beginners

11 Traffic Techniques That Are a Waste of Time for Beginners

Could it really be possible that almost everything you are doing to promote your website is a waste of time?

We’re not just talking about questionable hacks you picked up on some weird forum. We’re talking about proven techniques recommended by industry leaders in authority publications.

But you know what?

It’s mostly a load of crap.

Over the last five years, I’ve mentored over 2,000 bloggers. I’ve examined their promotional activities. I’ve seen their traffic stats.

And the vast majority of what you’re being told to do simply does not work.

It’s not just less effective than advertised. It produces almost no meaningful results whatsoever.

What, exactly, is a “meaningful result?”

Well, I’m glad you asked…
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297 Flabby Words and Phrases That Rob Your Writing of All Its Power

297 Flabby Words and Phrases That Rob Your Writing of All Its Power

You’re not stupid.

You know what writing is truly about.

It’s a never-ending battle for your readers’ attention.

Every sentence is a link in a taut chain that connects your headline to your conclusion.

And you are just one weak sentence away from losing your reader forever.

So you take your craft quite seriously.

You ignore all but your best ideas.

You work on each piece of writing for exactly as long as necessary to get it right.

And you edit until your words are crisp and clear.

But what if that isn’t enough?

What if weaknesses remain that are almost impossible to spot?
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