You’ve heard the advice a million times.
Write great comments, and your blog will magically grow. Why, it’s so easy even a caveman can do it!
And it’s true – comments can be powerful. A great comment can land you on the radar of a popular blogger – the kind of super-connected influencer who can accelerate your success.
It sounds so simple.
The only problem?
You aren’t sure what a great comment looks like.
Is it a comment that shovels heaps of praise onto the author? Or one that argues a persuasive alternative view? Or one that simply thanks the blogger for their insights?
Because while many experts preach the virtues of strategic commenting, almost nobody tells you how to do it.
As a result, many well-intentioned bloggers are spending their precious time writing comments they think are great.
Their comments usually suck.
Ever wonder if you’re missing a trick?
After all, you have so many options for promoting your latest blog post, you could easily overlook a killer tactic.
But chasing every new traffic trick that appears can be a huge distraction, and that’s time you’re not spending writing great content or engaging with your readers.
And sometimes you don’t need clever new tactics. Some of the best ways to promote your content have existed for years – you’ve simply neglected them.
Sometimes how you promote your content is less important than where you do it.
And one place that’s excellent for driving quality traffic is hidden in plain sight.
It’s called Google+.
You’ve finally finished your latest blog post.
It’s practical, actionable, and insightful.
You’ve nailed your headline and picked the perfect featured image.
You’ve pored over every detail, and now it’s ready to publish. In fact, you’re damned proud to click “Publish.”
It’s time to announce your masterpiece to the world – starting with the subscribers on your email list.
But there’s a problem.
According to the data, over three-quarters of your list won’t open your email.
More worrying still, only about 2% will read the content you’ve worked so hard to create.
And these are the people who are supposed to be your most loyal fans…
So how do you get more people to open your emails and click through to your content?
The answer: you have to use the right words.
Because certain words in the English language are dramatically more powerful than others if you want to persuade people to take action – like clicking a link to your latest post.
Let’s reveal exactly what they are.
Give yourself credit.
You’re a solid writer with good ideas.
But… you feel like you’ve reached a plateau.
People like your writing, but they don’t love it.
They find your content useful, but not essential.
Even your best ideas never seem to catch fire.
And you can’t help wondering why.
Maybe you just have to be patient and wait for your audience to come around.
But then again, maybe it’s not that. Maybe your writing is missing something.
Because when you read the work of your favorite writers, their ideas are so clear, so vivid, so damn easy-to-understand that they light up your brain.
And while you hope your readers feel the same about your writing, you secretly suspect they don’t.
Here’s the difficult truth – you’re probably right. Your writing is missing something.
And it could well be this… More
There it is again.
The nagging thought that surfaces from time to time:
I really ought to use video on my blog.
And usually, you try to ignore it.
Because making video is totally different to writing, right? And surely you can’t be expected to master everything?
But no matter where you look, you find another subtle reminder of the power of video to cast a spell over an audience.
It could crop up in a casual conversation with a fellow blogger. Or in the latest tip from your favorite online guru. Heck, even a family member might bring it up.
It’s like the universe is trying to stop you from missing out on a huge opportunity.
And you get it. You truly do. The magical properties of video are clear.
It’ll make your blog stand out. It’ll help you bond with your readers. It could even bring you more search engine traffic.
So, every time the thought of video crops up, why do you wish you could be like Harry Potter and crawl under your invisibility cloak until it disappears?