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A Cheat Sheet for Writing Blog Posts That Go Viral

Ever wish you could get the Cliff Notes for writing popular posts? You know, just go straight to what works, and forget everything else?

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Engagement

7 Warning Signs You’re Suffering from Small List Syndrome

7 Warning Signs You’re Suffering from Small List Syndrome

Never heard of it, right?

You might even think I’m pulling your leg.

Honestly, I wish I was. I wish this entire post was just a tasteless joke written for my own amusement.

But it’s not.

The truth is Small List Syndrome is real, although I’m just now coining the term. I’ve watched it spread for years, slowly but surely infecting thousands of my students.

Not just clueless beginners, either. Smart writers, smart businesses, smart bloggers across the globe, all working hard to create good content, all doing everything they should be.

Except… none of it works for them.

Not because they’ve made a mistake. Not because their ideas suck. Not because they’re lazy.

It’s because they have a tiny email list or even none at all. It’s like a sickness, quietly devouring their traffic, revenue, and engagement until there’s nothing left.

And the scary part?

There’s a good chance you’ve caught the sickness too. After all, just how much focus are you giving your email list?

Just a little? None at all?

That’s bad news, my friend. Ill tidings indeed.

The good news is Small List Syndrome is curable. First though, we have to see whether or not you are infected.

Here are the symptoms:

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The Ultimate Guide to Writing Irresistible Subheads

The Ultimate Guide to Writing Irresistible Subheads

Note from Glen: You know a post is truly valuable when it remains useful long after publication. Gary’s post is a perfect example — I refer writers to it all the time. While a great headline will attract readers to your post, you’ll need great subheads to keep them there. Enjoy!

You know you’re in a war, right?

Ok, so no actual guns or tanks are involved, but you are indeed in a bloody battle for the eyes and minds of your readers.

The blogosphere is a huge, congested, noisy space where everyone is jockeying for position and fighting to get noticed.

So to overcome this fact, you’ve done what you’ve been taught to do:

  • You’ve come up with great ideas that readers will find useful
  • You’ve created killer headlines that jump off the screen and demand attention
  • You’ve spent hours writing and rewriting stellar content that delivers and reads beautifully

And yet readers still come to visit your blog and… (click) bounce just as quickly as they came.

Why It Doesn’t Matter How Great Your Content Is

Look, I know you work hard on your writing – and if you study and apply all the great writing advice that’s available out there, it’s a safe bet that you’re writing some powerful stuff. Granted.

And when you know you’re creating legitimately excellent work, you can easily fall into the rainbows-and-unicorns blogging fantasy. You know the one. It goes like this:

  • Your readers see a killer headline you wrote on their social media streams and click through to the article.
  • When they click through, they read every carefully crafted word from start to finish – devouring the intellectual feast you’ve laid out for them.
  • Having fallen head over heels in love with your work, they subscribe, read everything you’ve ever written, and become evangelists for your brand – spreading the word of your excellence far and wide.

Oh, what a wonderful world it would be, right?

But the harsh reality of the situation is this:

They often don’t even finish reading the article that brought them to your blog in the first place.
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The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers

The Ultimate Guide to Writing Comments That Open Doors with Popular Bloggers

You’ve heard the advice a million times.

Write great comments, and your blog will magically grow. Why, it’s so easy even a caveman can do it!

And it’s true – comments can be powerful. A great comment can land you on the radar of a popular blogger – the kind of super-connected influencer who can accelerate your success.

It sounds so simple.

The only problem?

You aren’t sure what a great comment looks like.

Is it a comment that shovels heaps of praise onto the author? Or one that argues a persuasive alternative view? Or one that simply thanks the blogger for their insights?

Because while many experts preach the virtues of strategic commenting, almost nobody tells you how to do it.

As a result, many well-intentioned bloggers are spending their precious time writing comments they think are great.

In reality?

Their comments usually suck.
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The Skeptic’s Guide to Getting Targeted Traffic from Google+

The Skeptic’s Guide to Getting Targeted Traffic from Google+

Ever wonder if you’re missing a trick?

After all, you have so many options for promoting your latest blog post, you could easily overlook a killer tactic.

But chasing every new traffic trick that appears can be a huge distraction, and that’s time you’re not spending writing great content or engaging with your readers.

And sometimes you don’t need clever new tactics. Some of the best ways to promote your content have existed for years – you’ve simply neglected them.

Sometimes how you promote your content is less important than where you do it.

And one place that’s excellent for driving quality traffic is hidden in plain sight.

It’s called Google+.
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17 Trigger Words That Work Like Cheat Codes for Getting Your Content Read

17 Trigger Words That Work Like Cheat Codes for Getting Your Content Read

It’s done.

You’ve finally finished your latest blog post.

It’s practical, actionable, and insightful.

You’ve nailed your headline and picked the perfect featured image.

You’ve pored over every detail, and now it’s ready to publish. In fact, you’re damned proud to click “Publish.”

It’s time to announce your masterpiece to the world – starting with the subscribers on your email list.

But there’s a problem.

According to the data, over three-quarters of your list won’t open your email.

More worrying still, only about 2% will read the content you’ve worked so hard to create.

And these are the people who are supposed to be your most loyal fans…

So how do you get more people to open your emails and click through to your content?

The answer: you have to use the right words.

Because certain words in the English language are dramatically more powerful than others if you want to persuade people to take action – like clicking a link to your latest post.

Let’s reveal exactly what they are.
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