Note from Jon: This is a guest post by Henneke from Enchanting Marketing. Her fabulous new book Blog to Win Business – How to Enchant Readers and Woo Customers is out today. It will make you smile, kick your ass, and massively improve your blog. Download your copy exclusively from Amazon. I highly recommend it.
Note from Jon: I talk to a lot of bloggers who’d love to spend more time painting, storytelling, photographing, or some other creative pursuit, but don’t, because they feel it’s not pragmatic. And that’s sad, because it can be. Just as a blog can build buzz around a book or business, it can also be used to promote your art.
Regardless of your passion, you’ll find someone in Leanne’s list you can use to inspire your own success. I also urge you to download The Rebel Artist’s Manifesto. It’s free, and it’ll give you one extra kick in the butt to get you started.
You’ve watched artists, performers and writers like Hugh McLeod, Amanda Palmer, Chase Jarvis, and Jeff Goins sell boatloads of creative work thanks to the platforms they have built from their blogs.
You tinker with your own creative projects and wonder if you could use a blog to promote them too.
But despite all the blogging advice out there, you sense that blogging for art is different.
You know you don’t want to be spammy, but have no idea how to use a blog to sell those musical compositions, show tickets, short horror stories, family paintings with Fido, or handmade grandfather clocks.
The one thing artists need to be successful today
The Internet has turned selling creative work on its head.
No longer can you simply get good at your craft and then find someone to champion you, manage you, or sponsor you.
Want a publishing deal? You better have built a solid fan base for your work first.
Want a chance at a record deal or even just a decent side income from your work? You’ll need an engaged audience and good-sized list.
Note from Jon: The fear of not being able to stand out in a crowded space can be paralyzing when you’re a beginner, but it doesn’t have to be. Today, one of our favorite guest contributors, Henneke Duistermaat, will walk you through how to create a blog no one forgets, even if you’re just one small voice amongst thousands. For more training on how to enchant your audience, also be sure to check out Enchanting Marketing.
Let’s not pussyfoot around it.
Hundreds – maybe thousands – of bloggers write about the same topic as you.