It’s practically a blogging commandment.
Thou shalt write great headlines.
And even if those words have never been etched into stone, it’s still rock-solid advice.
After all, if your headline fails to grab attention, the rest of your post is frankly irrelevant.
Knowing this, you take your headlines seriously.
You study proven headline formulas.
You use power words to add emotion.
You tweak every word until it’s perfect.
But sometimes your results fall short. You can’t help feeling some magical ingredient is missing, but you don’t know what it is.
Fortunately, one ingredient will almost guarantee your headlines get clicked like crazy every time.
So, do you want to know what it is?
It’s a deeply troubling thought, isn’t it?
That even your best ideas might be a little… ordinary.
Particularly if you dream of online success. The Internet hates ordinary.
Actually, scratch that; the Internet totally ignores ordinary. It doesn’t even register on the chart.
So naturally, you feel envious when other writers get noticed with ideas that aren’t ordinary at all.
Your jealousy is tinged with admiration, and you can’t help but wonder how they do it.
How come their ideas are so great when the ones that pop into your head are so damn average?
Newsflash – these people are not fundamentally more creative than you.
They just understand something about the nature of ideas that nobody told you yet.
You’ve heard it many times before.
The key to getting tons of attention, a boatload of subscribers, and a massive audience of raving fans is to write epic content.
Create content that rocks your readers’ worlds and you’ll live happily ever after.
It’s almost a blogging mantra, but you might just strangle the next person who says it.
Because while everybody tells you how great your content must be, almost nobody tells you how to do it.
Which makes the advice next to useless.
The “how” of epic content stays a secret known only to a few popular bloggers. And they’re keeping it to themselves.
That’s about to change…
You’re impatient to become a better writer.
So naturally you love writing tips.
You eagerly devour each new one, hoping to give your writing brain a small but valuable upgrade.
But in practice, new tips appear so regularly that you struggle to keep up.
You don’t know which tips to try and which to ignore, and each new practice is quickly replaced by the next.
One week you’re trying to use more emotion in your writing. The next, fewer adjectives. After that, it’s all about empathy.
You end up switching tactics so often that you can’t tell which tips are working and which are simply wasting your time.
Surely there’s an answer? A solution must exist that lies somewhere between trying everything and ignoring everything.
You dream of connecting with a powerfully engaged audience.
Readers who are excited by what you write – and show it.
But so far, the reaction to your content has been underwhelming.
And you start to wonder:
Is your writing having an impact at all?
You’re not alone. Most bloggers struggle to get a reaction from their audiences.
Because the disturbing truth is that most blog readers are barely conscious.
After all, when did you last hear someone say:
“Man, I’m so pumped right now I could sit down and read a blog post.”
Readers are seeking someone to snap them out of their stupor.
And if your blog can’t do that, they’ll simply sleepwalk to the next.