There are big changes coming to the way Google looks at your content.
Instead of just looking at what you say, they’re also starting to study who you are – your expertise, your friends, your influence, not only on your own site, but on every page across the web.
If you’re an authority, your content will get a boost to its rankings, regardless of where you publish it. And if you’re nobody? Well, you’ll be even more invisible than ever.
It’s a new feature Google is rolling out called “Google Authorship”. Paired with “Author Rank” – a hotly-anticipated way of giving trusted writers better better rankings – it’s a game changer for online writers. The details are still being sorted out, but they are officially tracking you. If you’re serious about your search engine rankings, you have to prepare.
It’s also the coming out party for Glen Long, the new Managing Editor here at BBT. He’s worked with us full-time for a few months now, editing all of the posts you’ve seen lately, but this is his first post.
And it’s a doozy. For months now, he’s immersed himself in the details to compile the most comprehensive guide about Google Authorship ever written. He’s also going to update it as Google rolls out new changes, keeping you constantly informed.
It’s all totally free. No registration or anything.
All we ask is you share it with your friends and link to it whenever you talk about Google Authorship. Click here to take a look.
About the Author: Jon Morrow is the CEO of Boost Blog Traffic, Inc.
Have you ever gotten an email from a reader who said your writing changed their life?
How about other bloggers? Are they still talking about a particular post years after you published it?
Or is it the opposite?
Visitors just seem to come and go, never commenting, never linking, never sharing, just quickly scanning your posts and then moving on, forgetting about you forever.
If that’s the boat you’re in, I certainly sympathize, but brace yourself, because what I’m about to say will be painful:
You’re not trying hard enough.
Yes, I know those are impossibly high standards. Yes, I know it takes everyone time to learn their craft. Yes, I know there are only a few dozen bloggers in the world who can answer yes to both of those questions.
But if you’ve been blogging for a year or two, and you still can’t answer yes to either of them, then Houston, we have a problem.
Fortunately, it’s a problem we can fix. Let’s start by going back to where it all started. More
Do you think people would pay Brad Pitt $1,000 to fix a toilet?
Of course they would.
Because he’s Brad Pitt.
It doesn’t even matter if Brad knows how to fix a toilet. He’s Brad Freakin’ Pitt.
Thousands of people would pay simply to have him hang out in their bathrooms — and, honestly, probably break their toilets even further. They’d pay because Brad is famous, and fame makes us like people.
When we like people, we want to be around them… and then, if those likable people have products and services, we want to work with them and buy things from them. More