It’s hard to admit, but…
You sometimes feel like a fraud.
There’s a yawning gap between how you present yourself online, and how you actually feel.
You know that to be credible online, people must see you as an expert, but how often do you feel you actually deserve that label?
Sure, you have a good understanding of your topic, and you’re expanding your knowledge every day, but are you truly an expert?
In truth, being seen as an expert is as much about your confidence as it is about the depth and breadth of your knowledge. If you act like an expert, people tend to treat you like one.
But here’s the thing. Knowledge breeds confidence. And if you sometimes feel like a fraud, it just means you don’t have quite enough knowledge yet.
So the question is: how do you need to know to confidently present yourself as an expert in your topic?
And how can you acquire that knowledge as quickly as possible?
Kinda unfair, isn’t it?
As a blogger you have so many different skills to master.
Writing, editing, promotion, networking . . . the list goes on and on.
You’re essentially expected to be a solo publishing empire — an entire team of skilled professionals rolled into one person.
Where on earth will you find the time? How do you make the best use of the time you do have?
Tools can help, but let’s face it, researching and learning new tools is a time-suck all of its own.
However, one free tool could make a huge difference to your success as a blogger.
Chances are, you already know about it. You’ve probably even installed it on your blog.
But you’re almost completely ignoring it. And that’s a big mistake.
So what is this neglected power tool? Google Analytics.
And getting it to work for you is a lot easier than you might think.
Don’t worry. You can admit it.
You secretly wish your blog was more than just a hobby.
But it’s costing you more than it earns. And that’s the hallmark of a hobby, not a serious endeavor.
Even if you have no desire to transform your blog into a business, you’d like it to at least pay its way, right?
Because blogging costs are many – web hosting, email lists, domain renewals, social media tools. They all cost money – and every month your blog comes up short.
Of course, you already know one popular option for monetizing your blog – you could create a product. But you just don’t feel ready yet. And besides, creating and promoting a product takes time.
What you need right now is a way to earn a little money from your blog without a ton of work.
Fortunately, a way exists that’s highly effective, requires little ramp-up time, and is used by some of the most respected names on the web.
Many bloggers have heard of it, but for a silly reason completely ignore it…
This is the dream, right?
You get out of bed, stretch, and make some coffee.
You settle in on the couch and start your work day – in your pajamas.
(You’re a professional blogger, so nobody gets to tell you what to wear).
You open your laptop, check your email, and see dozens of notifications: “You’ve Been Issued a Payment.”
Overnight, you’ve made hundreds, maybe thousands of dollars.
Money literally appears in your bank account while you sleep.
And what’s the secret to this coffee-swigging, pajama-wearing lifestyle?
Advertising, of course! Those little ads waiting patiently in your sidebar to earn you money while you whip up your next mochaccino.
Well, prepare yourself for a shock…
Soul-destroying, isn’t it?
You look at popular bloggers.
With thousands of Twitter followers.
Hundreds of blog comments.
And digital products selling like hot cakes. At premium prices too.
Webinar? Sold out.
New infographic? Gone viral.
And then …
You look at your own online presence. A handful of comments. A few hundred Twitter followers. And a faint presence on Google+.
Does it make you feel down? Overwhelmed?
Does earning a living online feel impossible? Like an insurmountable task?
In October 2012, I felt the same way.