So… it’s the silly season, and let me guess?
Things are getting silly.
You’re trying to figure out how to avoid those relatives you dearly love but would also love to strangle. You still have a few last-minute gifts to buy. And in the middle of it all, somehow you have to summon the will power not to stuff your face with all the holiday goodies and gain 400 pounds.
It’s tough, I know. So, I’ll make this quick and easy:
Stop publishing new content.
Never thought you would hear me say that, did you?
Yeah. Here’s why:
Traffic sucks during the holidays.
I don’t know what the official numbers are, but most of my older sites see a 20-30% drop across the board. The newer ones (like BBT) that are still gaining momentum hiccup and stumble and fall to their knees, their traffic not quite declining but not growing either.
Look at your traffic stats, and you’ll probably see the same pattern. Unless, of course, you operate some sort of retail or Christmas-themed site, in which case you’re probably working your buns off.
But everyone else?
You should hold off publishing anything new.
Let’s talk about why.