Soul-destroying, isn’t it?
You look at popular bloggers.
With thousands of Twitter followers.
Hundreds of blog comments.
And digital products selling like hot cakes. At premium prices too.
Webinar? Sold out.
New infographic? Gone viral.
And then …
You look at your own online presence. A handful of comments. A few hundred Twitter followers. And a faint presence on Google+.
Does it make you feel down? Overwhelmed?
Does earning a living online feel impossible? Like an insurmountable task?
In October 2012, I felt the same way.
You’re impatient to become a better writer.
So naturally you love writing tips.
You eagerly devour each new one, hoping to give your writing brain a small but valuable upgrade.
But in practice, new tips appear so regularly that you struggle to keep up.
You don’t know which tips to try and which to ignore, and each new practice is quickly replaced by the next.
One week you’re trying to use more emotion in your writing. The next, fewer adjectives. After that, it’s all about empathy.
You end up switching tactics so often that you can’t tell which tips are working and which are simply wasting your time.
Surely there’s an answer? A solution must exist that lies somewhere between trying everything and ignoring everything.
Could it really be possible that almost everything you are doing to promote your website is a waste of time?
We’re not just talking about questionable hacks you picked up on some weird forum. We’re talking about proven techniques recommended by industry leaders in authority publications.
But you know what?
It’s mostly a load of crap.
Over the last five years, I’ve mentored over 2,000 bloggers. I’ve examined their promotional activities. I’ve seen their traffic stats.
And the vast majority of what you’re being told to do simply does not work.
It’s not just less effective than advertised. It produces almost no meaningful results whatsoever.
What, exactly, is a “meaningful result?”
Well, I’m glad you asked…
Does this sound familiar?
You spend hours brainstorming irresistible topics for your blog – then the resulting posts get totally ignored.
Another time, you throw out some random idea that popped into your head – and the comments go wild.
Or how about this…
You bust your butt creating an awesome freebie to attract email subscribers, but when you put it out into the world… crickets.
Let’s face it: You’re no mind reader.
But if you’re wondering what topics your readers are longing for you to write about, what freebie would attract subscribers in droves, or what product readers would beg you to buy, there is a way.
And it’s so obvious, you’ll wonder why you didn’t think of it sooner.
That’s how long it takes to write a blog post worth reading.
Of course, you knew that already. Great content takes time to create.
But don’t you ever wish it took a little less time?
Because we’re not just talking three or four hours here. Or even 10 hours.
If you’re producing compelling, evergreen content, you’ll be spending upwards of 20 hours on each post. (And if you’re not – here’s why you should.)
So if there’s any way you can shave time off of your already demanding writing schedule, you’re down with it.
After all, you don’t have time to sort through pages of Internet rubbish each time a writing problem comes up.
And you don’t have the luxury of patiently waiting for inspiration to strike.
Wouldn’t it just be easier to have a handy toolbox, chock-full of the exact tools you need for virtually any problem facing you?
Well, now you do.