Has this happened to you?
You spend hours writing a post, wracking your brains for the best ideas and then crafting your words on the page.
And then it falls flat.
You get only a handful of comments and can count the social media shares on your fingers.
And after all the work you’ve put into the piece!
It’s a bummer, isn’t it?
You may wonder:
Why did my readers click away?
Perhaps your post is lacking something important. It needs one vital ingredient to really stand out:
It hurts me to write this.
For years, I’ve been “the traffic guy.” Not only because I’m good at getting it, but because it’s the question on the top of every blogger’s mind:
“How do I get more traffic to my blog?”
To some degree, this entire site is an answer to that question. You’ll learn more about getting blog traffic here than maybe anywhere else on the web.
But there’s one giant problem…
It’s the wrong question.
And I’ve known it for years.
And I’ve said nothing.
Not because I’m an asshole (well, maybe). No, the real reason is I felt like we were serving the needs of the market. People wanted to know how to get more traffic, so we created courses teaching them how.
How the heck do they do it?
How do your favorite bloggers attract so many gung-ho, drum-thumping followers?
Be honest – you’d love to inspire that much loyalty.
You try your darndest to emulate them, but nothing seems to work.
Your visitors are like water pouring through a strainer.
They may come to check out an intriguing headline, but they hardly ever seem to stick around.
In other words, few visitors seem to turn into
So what is left to try? You feel defeated, destined to remain a small-time blogger.
But what if you could use the secrets of psychology to mesmerize your visitors and dazzle them into becoming devoted followers?
First, you need to understand the three psychological triggers underlying reader loyalty.
Let’s be honest.
You’re forced to wear many hats – writer, editor, promoter, social media manager, even accountant.
And adding another hat –
designer – is probably the last thing on your to-do list.
But the problem is, beautiful prose just isn’t enough these days.
Your work must
look great, too. Because if it doesn’t, it’ll get ignored.
Because when you look at the content you’re competing with, the bar is getting higher and higher.
Even if you have enough natural ability to add graphic design to your skill set, do you have the time?
And what if you
don’t have that innate talent?
Thankfully, you don’t have to be a creative genius or have tons of spare time to make sure your content meets the new visual standard.
You just need a free tool and a few simple tricks.
You’re doing everything you’ve been told.
You’re publishing great content, you’re staying on top of SEO, and you’re all over social media.
You even keep in contact with other bloggers in the hope they’ll get behind your blog.
But your readership still isn’t where you want it to be.
And your dream of working from home, reaching financial freedom, and changing the world in the process seems to be as far away as the day you wrote your first post.
So what gives?
The problem is, even though you’re getting some traffic to your blog, people aren’t subscribing to it.
And if they don’t subscribe, they don’t come back.
When this is the case, no matter how hard you work to get more traffic, the situation can’t change.
Unless you shift your mindset.
So you need to stop worrying about traffic, and start focusing on something else instead.