Don’t worry. You can admit it.
You secretly wish your blog was more than just a hobby.
But it’s costing you more than it earns. And that’s the hallmark of a hobby, not a serious endeavor.
Even if you have no desire to transform your blog into a business, you’d like it to at least pay its way, right?
Because blogging costs are many – web hosting, email lists, domain renewals, social media tools. They all cost money – and every month your blog comes up short.
Of course, you already know one popular option for monetizing your blog – you could create a product. But you just don’t feel ready yet. And besides, creating and promoting a product takes time.
What you need right now is a way to earn a little money from your blog without a ton of work.
Fortunately, a way exists that’s highly effective, requires little ramp-up time, and is used by some of the most respected names on the web.
Many bloggers have heard of it, but for a silly reason completely ignore it…
This is the dream, right?
You get out of bed, stretch, and make some coffee.
You settle in on the couch and start your work day – in your pajamas.
(You’re a professional blogger, so nobody gets to tell you what to wear).
You open your laptop, check your email, and see dozens of notifications: “You’ve Been Issued a Payment.”
Overnight, you’ve made hundreds, maybe thousands of dollars.
Money literally appears in your bank account while you sleep.
And what’s the secret to this coffee-swigging, pajama-wearing lifestyle?
Advertising, of course! Those little ads waiting patiently in your sidebar to earn you money while you whip up your next mochaccino.
Well, prepare yourself for a shock…
Soul-destroying, isn’t it?
You look at popular bloggers.
With thousands of Twitter followers.
Hundreds of blog comments.
And digital products selling like hot cakes. At premium prices too.
Webinar? Sold out.
New infographic? Gone viral.
And then …
You look at your own online presence. A handful of comments. A few hundred Twitter followers. And a faint presence on Google+.
Does it make you feel down? Overwhelmed?
Does earning a living online feel impossible? Like an insurmountable task?
In October 2012, I felt the same way.
You’re impatient to become a better writer.
So naturally you love writing tips.
You eagerly devour each new one, hoping to give your writing brain a small but valuable upgrade.
But in practice, new tips appear so regularly that you struggle to keep up.
You don’t know which tips to try and which to ignore, and each new practice is quickly replaced by the next.
One week you’re trying to use more emotion in your writing. The next, fewer adjectives. After that, it’s all about empathy.
You end up switching tactics so often that you can’t tell which tips are working and which are simply wasting your time.
Surely there’s an answer? A solution must exist that lies somewhere between trying everything and ignoring everything.
Could it really be possible that almost everything you are doing to promote your website is a waste of time?
We’re not just talking about questionable hacks you picked up on some weird forum. We’re talking about proven techniques recommended by industry leaders in authority publications.
But you know what?
It’s mostly a load of crap.
Over the last five years, I’ve mentored over 2,000 bloggers. I’ve examined their promotional activities. I’ve seen their traffic stats.
And the vast majority of what you’re being told to do simply does not work.
It’s not just less effective than advertised. It produces almost no meaningful results whatsoever.
What, exactly, is a “meaningful result?”
Well, I’m glad you asked…