That means you’re now converting casual visitors into something far more valuable – subscribers.
Feels pretty good, doesn’t it?
It should. You’re building a loyal audience who actively wants to hear from you. An audience you can reach at will, instead of hoping they’ll remember to return to your blog (because sadly, most won’t).
And if you’re smart, you’ll do everything you can to coax new people to join your shiny new list.
But while focusing on your list is healthy for your blog, it can also expose you to a dangerous pitfall:
You can become so single-minded about getting people to subscribe that you don’t think about what happens afterwards.
Because those early interactions with new subscribers are crucial. They set the tone for your new relationship, and they happen in that precious “honeymoon” period where readers are actively thinking about your blog and the value it could provide to them.
And the start of that relationship rests on one simple communication:
The Internet marketers. The social media experts. The serial product launchers.
(Even some popular bloggers are guilty of it.)
“Blogging is easy,” they say glibly. “And it’ll bring you all the attention, money and recognition you desire.”
“All you have to do is write epic content.”
Meanwhile, you’re sitting there at your keyboard pounding your fists in frustration, because you have all these fantastic ideas that you want to share, but you’re afraid that you can’t do them justice.
Epic? You’re afraid your writing isn’t even enjoyable.
You worry that you’re not a good enough writer. That your ideas are simply going to vanish into the electronic ether because you can’t attract enough readers with your words.
Sometimes you even wonder if you should just give up on your blogging dreams altogether.
But you shouldn’t. And here’s why.
You can become a great blogger and writer by mastering just one fundamental skill.