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5 Lessons Cats Teach Us about Creating Blissfully Mindless Content

5 Lessons Cats Teach Us about Creating Blissfully Mindless Content

Wouldn’t it be great if all you had to do to get people to pay attention to your blog was to climb into a cardboard box and play with some string?

It works for cats. Collectively, the cat videos on YouTube are more popular than… well… everything.

And it’s totally not fair, right?

Nothing is more frustrating than spending hours writing a thoughtful post, only to get ignored because everyone is too busy watching a cat play the keyboard. And yet, it happens all the time.

Is it wrong to want to actually teach people something? Is all that hard work creating educational content just a waste of time?

Well, I don’t think so. If I did, I wouldn’t be writing this post.

At the same time though, I believe all the cat videos are trying to teach us a very important lesson:

There’s a Place for Mindless Content

Think about it.

After a long day at work, solving problems and stomping out fires and juggling hundreds of different tasks, do you really want to come home and watch a documentary?

Of course not. Your brain is fried.

Well, many of your readers feel the same way. For them, the Internet isn’t a fount of knowledge; it’s something they tinker with before they go to bed. A cat video makes them laugh for a few minutes, and then they go to sleep.

Does that mean educational content is worthless?

No. It just means you have to consider people’s mental state.

Sometimes we want long posts that give us dozens of ideas and really make us think. Other times, we just want to watch stupid cat videos.

The best blogs do both. If you look at the blogs that really get a lot of traffic, some of the posts are fun, and some are there to make people think.

The problem?

You can find lots of smart advice on how to create great educational content, but that’s only half the equation. If you want to build a popular blog, you need to learn how to be mindless too.

And who better to teach us than cats themselves?

Here are their five most powerful lessons for creating blissfully mindless content:

Lesson #1: You Have to Be Easy to like

Even if you’re not a cat person, you can’t deny the appeal of big dew drop eyes and fluffy tails. (If you can, you’re obviously a cyborg.)

Cats have universal appeal that transcend cultural barriers, even language. That’s what makes them so popular.

How does that apply to you?

The truth is, blogging is the world’s biggest and most competitive popularity contest. People don’t read your blog just because you publish useful content. They read because they like you.

So, insert little tidbits about yourself into your posts. When your readers can relate to you, they’re more likely to comment and share your posts with others.

Lesson #2: It’s All About the Cat, Not the Cat Owner

Of course, you can also overdo it.

It’s OK to talk about yourself once in a while, but you need to keep your blog focused on the ones that matter most — your readers. Whenever you tell a story about yourself, wrap it inside a larger lesson that benefits the reader.

Here’s why: your readers are like cats.

They care about you, yes, but only as it relates to themselves. You’re there to serve the cat (or the reader), not the other way around.

And that’s a good thing. I think most of us become bloggers because deep down, we want to help people. There’s a need within us to offer something greater for the world.

We believe that our ideas have value and by offering up this value, we can help someone. They will read our blog and say, “Wow, I never thought of it that way.”

The secret to getting that kind of response?

Care about what your audience wants more than you care about what you want to say.

Lesson #3: Offer a Clear Benefit

If you watch a cat video, you know you’re going to get one of three things:

Cuteness overload, a cat being confused, or a cat completely freaking out. Regardless of exactly what they’re doing, it’s fun to watch, and you know exactly the experience you’re going to have.

Can readers say the same thing about your posts? Or are the benefits somewhat… murky?

Ideally, you want every post to offer an immediate and obvious reason to keep reading. It also needs to be a reason that’s relevant to your audience.

For example, Jon Morrow likes to read. A lot. He doesn’t write book reviews on here because he knows when you do come here, it’s not to learn about books.

If he does mention a book, it’s all in context. He’ll talk to you about writing lessons he’s learned from Stephen King.

The secret?

He knows what his readers want to achieve (i.e., becoming a better writer). He also makes sure you know exactly what the post is going to help you do when you read it.

Sounds like a simple thing, I know, but a lack of clarity is one of the major reasons why most bloggers don’t get more traffic. People come to their site, look around for a few seconds, and can’t figure out exactly how the site benefits them. So they leave, and they never come back.

Don’t let that happen to you.

Lesson #4: Make your visitors feel something

When you watch to cat video, you feel something. Always.

Maybe you laugh. Maybe you get the warm and fuzzies. Maybe somebody does something to the cat that makes you angry.

The stronger the emotion, the more popular the video is too. That’s because people come back to it again and again to get their “feeling fix,” and they also share it with their friends.

You need to do the same thing with your blog posts.

When you sit down to write, don’t just choose a topic. Choose an emotion. Decide in advance how you want readers to feel when they finish the post.

Do that, and people will be a lot more likely to come back to your blog. Not only because of what you teach them, but also because of how you make them feel.

Lesson #5: Don’t Be Afraid to Look Silly

Cats are really silly, but in an evil genius sort of way. It’s this complexity that makes people either love or hate them, but none of us can turn away when they’re chasing a laser pointer into a wall.

That’s why it’s important to be silly once in a while. People get tired of being lectured by know-it-alls. Sometimes, they just want someone they can laugh and hang out with.

So, be that person. Tell a joke, post a funny picture, or make a video of yourself doing something crazy.

You might worry that it’ll diminish your authority, but it won’t. People like to see their leaders having fun. Just look at all the politicians who go on comedy shows.

The bottom line?

Your Job Isn’t to Educate the World

Somewhere along the way, bloggers got the idea that our job is to educate the world. Day in and day out, we have to publish content that teaches people things and makes them think.

But it’s not true.

Our real job is making people happy.

It doesn’t matter how. Give them a useful tip, make them laugh, tell them an inspiring story, whatever. Just make sure they leave your blog happier than they came.

Educational content is one way to do that, sure, but it’s just one tool in an entire toolbox of techniques available to you. Why not use them all?

Cats do. Maybe they’re smarter than us after all. :-)

About the Author: Marie Rotter helps businesses discover marketing strategies that attract customers without losing their minds. You can find her steps to better marketing at http://zenofentrepreneurship.com.

5 Lessons Cats Teach Us about Creating Blissfully Mindless Content by

83 Comments

  1. Richard Perfect
    Mar 06, 2013 @ 23:11:32

    Dogs have owners, cats have staff

    Reply

    • MarieR
      Mar 07, 2013 @ 04:23:09

      That exact comment came up when I was working with Jon on editing. :) It’s true!

      Reply

      • The Complaining Cow
        Mar 07, 2013 @ 12:03:40

        Dogs think they are the boss, cats know they are…

        Great post, going to look for a cat video to insert in my next rant!

  2. Ahmed Safwan@ To Start Blogging
    Mar 07, 2013 @ 03:38:26

    Really great post. The idea is really awesome. The most important tip is that no problem with being silly.

    It isn’t important to just educate people. We can entertain while educating “like you did”.

    Thanks again for this awesome post.

    Reply

  3. Michael Chibuzor
    Mar 07, 2013 @ 05:17:40

    What else can I say to this post – really inspiring. Just like you rightly pointed out, I’ve learned that true bloggers have a role – to make their own world happier than they came.

    If a blogger ever struggles to please every damn reader, he or she is heading for failure. When you watch YouTube videos, you’d discover that Cat’s videos garner millions of views from real people.

    Not only from those who love cats, but from people who hate them as well.

    In all, doing something spectacular; hilarious, personal, story-based and epic can actually help bloggers achieve more.

    Reply

  4. Maxwell Ivey
    Mar 07, 2013 @ 05:18:51

    Hello; thanks for a great post. Me and a friend of mine were discussing this just this week. I had written a post about my appearing on a radio program. It included the high and low moments from both week’s shows. I told my friend i thought it was too honest. she said people have to connect with you to like you and to know you are human. she convinced me to post the article as written. now, that i have read this post; it just confirms what i had already been told. still, getting confirmation from a serious blogger is an important thing. thanks again and take care, max

    Reply

  5. Darlene at BlogBoldly
    Mar 07, 2013 @ 05:28:13

    Ahhh.. this came at a bad time because I’m considering getting a kitty.. and your cat story reminds me of their cute antics. :)

    But to your premise.

    I was talking to Danny Iny about providing educational content.. step by step, easy to follow instructions for brand new Bloggers.

    I told him, “Danny, no one is doing it like this! I should do this.” I don’t remember his exact words but basically he said people always want the sizzle.. even when they really need the steak. They’ll take the sizzle every time.

    Omgosh. I just read part of your post again.

    That’s exactly what I’m trying to do. Educate them. Hmmm.

    ~ darlene

    Reply

  6. Amandah
    Mar 07, 2013 @ 05:34:10

    Hi,

    I agree that you could have a balance on your blog, but you need to keep your target audience in mind. They may not appreciate lighter posts or videos. They may want and prefer posts and videos that educate them.

    Bloggers probably got the idea that they have to educate the world from reading different blogs and attending teleseminars and webinars that taught them how to attract readers and customers to their blog. There’s a lot of information on the internet and it can be confusing, especially if you’re a brand spanking new blogger. Who do you believe? What is the best approach? Sometimes, it’s trial and error to figure out what will and won’t work.

    P.S.

    The following sentence caught my eye. “For example, Jon Morrow likes to read. A lot. He doesn’t write book reviews on here because he know when you do come here, it’s not to learn about books.” The sentence starting with “He” seemed a bit awkward. As a freelance writer, I notice these things. I can’t help it. In fact, I better recheck my blog post that’s posting today. When you write late into the night, the words can blur together. :)

    Reply

    • MarieR
      Mar 07, 2013 @ 05:45:56

      I think the important thing, even if the subject is serious, is not to take yourself too seriously. That’s a subtle but distinct difference.

      Reply

    • Cecil
      Jul 25, 2013 @ 17:08:39

      I am with your idea too Amanda. Sometimes we are confident that all what we have written are accurate, but thanks we are sometimes reminded of the blogs and articles we read. And to get a best result of our writings is doing it with peaceful mind and relaxed. Writing is a passion and we need to know what inspires us to do the articles; surely this gives colors to the project we are doing.

      We should not do it in haste, this blurs our vision. Overdoing things always have adverse effect. Do it with light in our heart, mind and spirit. Thing comes out amazing.

      Thanks much Marie, evolution speaks: cat, mice and dogs are now friends and even lizards..hahaha cheers! Your post here is great!

      Reply

  7. Jan Schochet
    Mar 07, 2013 @ 05:39:00

    Thank you for an easy-to-read and fun blog post this morning. Very true, too. I’m going to post on Facebook and I’m sure a ton of people will read it–that’s the point, right?

    Gotta go! Oliver (who’s The Fastest Cat) is howling for his breakfast!

    Reply

  8. Johanna
    Mar 07, 2013 @ 05:39:16

    One of the most interesting, helpful and entertaining posts I’ve read all week. Yes, we should use all the techniques in our toolbox, and not just write formulaic stuff designed to ‘educate the world’ in some way.

    Reply

  9. Peter Durand
    Mar 07, 2013 @ 05:54:30

    As the Rev. Al Sharpton said when asked why he was such an effective communicator, he said (rather passionately);

    “People FEEEEEEEEEEEEEEEEELLLLL you…..!!!
    Before they hear you.”

    Scared, silly, smart or sassy as long as people feel us first, they may be open to what we have to say.

    Now, back to unravelling the tangle of string which is my marketing strategy!

    Reply

  10. Suzan St Maur
    Mar 07, 2013 @ 05:57:27

    It’s weird – I’ve just been thinking about this exact issue on my site, and have been adjusting the content to include a better balance of didactic / tutorial material and light-hearted humor. I love writing humor (have had 6 joke books published so far) so it’s fun for me as well as for my readers …!! And with the theme of “writing” there are endless opportunities to make people laugh.

    So thank you for confirming that I’m on the right tract. (And I love cats – I have four already and counting…)

    Suze St Maur

    Reply

  11. Christina Tarkoff
    Mar 07, 2013 @ 06:06:31

    Wow! Awesome. We all know blogs need to be entertaining and educational, but, the cat video metaphor is brilliant. Thank you!

    Reply

  12. Tom Southern
    Mar 07, 2013 @ 06:12:55

    Can you imagine what Publicity would be like if cats took up PR? Hmm!

    It’s all about pinpointing emotions. And, repeating the same messages over and over again.

    Reply

  13. Karl (business blog) Craig-West
    Mar 07, 2013 @ 06:23:55

    Some very valid and useful points there Jon.
    Maybe I ought to stop watching cat videos and do something of my own now?
    cheers,
    Karl

    Reply

  14. Donna Frasca
    Mar 07, 2013 @ 06:30:28

    Cats are like kids. Just about everyone has one … or two … or three.

    Reply

  15. Lisa @ How To Be Supermom
    Mar 07, 2013 @ 06:36:54

    I love this! As someone who’s trying to educate people BY being funny, I think this is great. It’s true. Only we bloggers come to the Internet to learn everything and take over the world. Most people come here to have fun.

    However, I’m so allergic to cats that this post made my nose itch. Excuse me while I sneeze.

    Reply

  16. Designer Rob Russo
    Mar 07, 2013 @ 06:36:56

    Definite dog guy here, but this is a great post. Great takeaways, Marie!

    Reply

  17. Jan Hyde
    Mar 07, 2013 @ 07:22:36

    I read a lot of articles each week on the web and I thought this one was excellent and gave me loads to think about – thanks. The analogy with the cat I thought brilliant and I made a few notes for myself about having some fun when writing (occasionally)as I tend to ‘lecture’ all the time! I loved the bit about choosing an emotion rather than a topic every time – I’ve never thought of that before.

    Reply

  18. Debbie
    Mar 07, 2013 @ 07:26:08

    Great post Marie. I am so proud of you. And when it comes to cat videos, yes they are fun to watch and we all need some fun in every day.

    Thanks you for this great post, you make a lot of sense.
    Debbie

    Reply

  19. Esther
    Mar 07, 2013 @ 07:30:33

    Love this post. Great ideas in an easy to read format. Thank you!

    Reply

  20. Ikki Jonze
    Mar 07, 2013 @ 07:40:35

    Great post! It made me lol :) funny with great insights. Thanks!

    Reply

  21. Patricia Proctor
    Mar 07, 2013 @ 07:51:54

    Love this article! Love it.

    Only one thing missing. I want the link to a few of those cat videos so I can have my morning laugh!

    Reply

  22. Sophie Lizard
    Mar 07, 2013 @ 08:13:37

    This is brilliant, Marie – insightful *and* entertaining, a great example of practising what you preach! :)

    Reply

  23. Kathy Henderson-Sturtz
    Mar 07, 2013 @ 08:14:36

    The “Kat” in me wants to cuddle this article, then pounce on it, and then lie down and sleep on it. In other words, love it so much I don’t want it to go away. It’s now mine. Even in the sense of “wish I had written that!”

    Just the pick me up Kat treat I needed today! Thanks,
    Kat

    Reply

  24. MommyCribNotes.com
    Mar 07, 2013 @ 08:38:46

    More and more I’m coming to realize that the blogs I like best, and want to emulate, for how-to info are those where the bloggers seem to be having so much fun. You can really tell when someone enjoys what they do and people want to be around people who are having fun. It’s contagious!

    Reply

  25. Gavin Meikle
    Mar 07, 2013 @ 08:41:56

    Thanks for the wakeup call. I have been battling with the issue of balance on my presentation skills blog for a while now. So far I have erred on the side of useful, educational content, but I had this nagging suspicion that I was overdoing the serious side. You have inspired me to bring in more fun. Keep up the good work

    Reply

    • MarieR
      Mar 07, 2013 @ 14:32:14

      Wow! Glad I could help!

      Reply

  26. Kelly Rudolph
    Mar 07, 2013 @ 08:51:58

    Great post! Thank you very much for the excellent tips. If it makes us feel happy and laugh, chances are it will do the same for many of our readers and the blog posts will be more fun to write!

    Reply

  27. Sue Neal
    Mar 07, 2013 @ 08:55:26

    Hi Marie,
    As an owner of cats, I’d add “Don’t let people order you about”. Cats are famously impossible to train and won’t be told what to do – I’d say the lesson they have for us there is to be free spirits, unafraid to do our own thing, develop our own style – in other words, to be ourselves, not just pale imitations of our mentors. One of the great attraction of cats is their indomitable independence – and the most interesting bloggers are those who stand out from the crowd and don’t necessarily follow convention.
    Sue

    Reply

    • MarieR
      Mar 07, 2013 @ 14:35:51

      I Couldn’t agree more. You have to stand for something. It can be motivational, or funny or even vulnerability, but you have to stand for something.

      Reply

  28. Josh
    Mar 07, 2013 @ 09:20:47

    The world would be a better place if we got rid of all those cats and the damn cat videos too.

    Every blog post should be written as if you are writing for North Korea or Hugo Chavez, full of bluster, hyperbole and good totalitarian values.

    Reply

  29. Candace Godwin
    Mar 07, 2013 @ 09:54:14

    Great advice! I have a fun blog about chickens and gardening that I often “educate” with, but also share silly adventures in keeping chickens (they are bird-brains after all). I have a nice loyal, following. I need to heed your advice (and follow my own success with the chix blog) and work some cat magic into my business blog (relax, have a little fun and still share info people want). Thanks for this great post.

    Reply

  30. Joseph Bernard
    Mar 07, 2013 @ 10:13:32

    Loved your post Marie. I appreciate the lessons as excellent reminders.

    I too often get into my teaching mode. I love the idea that blogging is about making people happy. Most of all my blog posts are about helping people find happiness in their lives but . . . .

    Maybe

    Just maybe

    I need to focus on happy more than teaching. Thanks for the insight.

    Peace and joy to you,

    Joseph

    Reply

  31. Social Media, Audience Building and Engagement - Best Of The Web - Reboot Authentic
    Mar 07, 2013 @ 11:32:18

    […] 5 Lessons cats Teach Us About Creating Blissfully Mindless Content […]

    Reply

  32. Bree
    Mar 07, 2013 @ 11:40:56

    Did you steal my idea? :)

    I know you didn’t, but I was thinking along this same pattern a while back, about how cats are so popular online and how writers should try to emulate that. I love this post, especially the bit about how the best blogs are a mix of laughter and serious thought.

    I’ll implement these ideas into my blog and see how things turn out. If a blog’s anything like a cat, it’ll go through several lives and experiments before it truly dies, right?

    Reply

    • MarieR
      Mar 07, 2013 @ 11:47:39

      Oh Bree, I can’t believe you tracked me down here! I didn’t think you’d find out :) JK – since we both know we’ve never met. Great minds thinks alike.

      I’m of the belief that there are no original ideas left. They were all written by Shakespeare and we’ve been recycling his work and putting different angles on it for almost 500 years.

      Let me know how your blog goes. I feel like keeping up with you is the least I can do after stealing your idea. :)

      Reply

      • Bree
        Mar 07, 2013 @ 11:50:38

        Thanks, Marie. I already started my blog and am only on about post 4 right now with about 30 subscribers, but my blog is about the geek niche and not writing or marketing, so I don’t expect it to be widely useful like Jon’s site here or something like Copyblogger. But that’s okay, right? We’re not always meant to teach as bloggers, but to entertain.

  33. Flora Morris Brown
    Mar 07, 2013 @ 11:41:10

    Marie,

    Thanks for this insightful, clever and engaging post. The moment we begin to take ourselves too seriously, we have veered off the path to meaningful and enjoyable content.

    Mary Poppins was right, a spoonful of sugar helps the medicine go down.

    Reply

  34. Stephanie
    Mar 07, 2013 @ 13:00:47

    This is a really great post and I appreciate the sentiment that you don’t have to take yourself so seriously. It occurred to me that virtually all of the blogs that I have followed long-term are written by people with a good sense of humor. Even when they’re talking about topics that don’t lend themselves to being all that funny… In fact, ESPECIALLY when the topics aren’t overly lighthearted, a good sense of humor helps humanize the writer.

    People tend to learn more effectively and better apply what they are learning when they are having fun (as appropriate to the learned content, of course). Even though humor itself isn’t necessarily universal, the need to be intrigued and engaged is. Tactful lightheartedness and the sense that you kind of know the blog writer bring readers closer. If I can make someone smile, I’m perfectly happy with that outcome.

    Reply

    • MarieR
      Mar 07, 2013 @ 14:44:44

      If you’re trying to teach someone, humor can help lighten the mood and bring you to their level. Sometimes people can have a “Superman” complex. They think, “Well, you’re the expert. Of course you can make this look easy.” If they don’t see you as Superman, they will begin to believe they can do it themselves.

      Reply

  35. Diane Aksten
    Mar 07, 2013 @ 13:26:13

    Marie: As a cat owner, I loved this post–sometimes we all take ourselves so seriously in life, don’t we?

    We bloggers have so many hats to wear–educators, comedians–so it’s good to step back once in awhile to make sure there’s a proper balance.

    Going home to take some videos of my cat :)

    Reply

  36. Deborah H. Bateman
    Mar 07, 2013 @ 15:02:12

    Thanks for the post. I like the analogy even though I am not a cat person. Plus I have a very dry sense of humor so things that are funny to a lot of people aren’t funny to me. I write Bible studies and tend to be more of a teacher, but I do like to encourage people with my lessons. I will try to remember to keep it on the light side.
    Blessings,
    Deborah H. Bateman-Author

    Reply

  37. Jacqueline Gates
    Mar 07, 2013 @ 15:23:55

    The ancient Egyptians worshiped cats as gods … and cats have never forgotten it.

    I’ve often wondered how to get something to go as viral as a cat video … you know, without stooping to actually making a cat video … so I appreciate the breakdown of the attraction.

    Most useful. Thank you

    Reply

  38. Leanne Regalla
    Mar 07, 2013 @ 16:18:08

    Fantastic post, Marie! I’m not one much for cats, they’re kind of “meh” to me, but you have some darn good and memorable stuff here.

    Can’t forget to have fun!

    Reply

  39. Joaseph Dabon
    Mar 07, 2013 @ 17:39:15

    I like the last paragraph the most.

    Reply

  40. kassie
    Mar 07, 2013 @ 17:53:14

    I hate cats, but I loved this post. It makes a lot of sense! It also lets me know I’m on the right track with the “unique” take I have on a rather dry subject…genealogy. Glad to hear I have cat-power :)
    Kassie aka “Mom”
    Maybe someone should write that down…

    Reply

  41. Astro Gremlin
    Mar 07, 2013 @ 21:00:30

    What happened to becoming an authority? I never want to appear silly.

    Reply

    • MarieR
      Mar 09, 2013 @ 13:59:42

      You don’t have to be silly. Lots of people are funny and not silly. Look at Neil deGrasse Tyson. He’s an astrophysicist and he has a great sense of humor.

      You don’t have to be funny either. Vulnerability is another powerful emotion. Did you read Jon’s recent post about suicide?

      The point is to make your audience feel something. They won’t remember everything you say but they will always remember how you made them feel.

      Reply

    • Jon
      Mar 10, 2013 @ 13:09:25

      Appearing silly is really nothing to be afraid of. As Marie said in the post, just look at all the presidents who go on comedy shows. Another example: Marie Forleo includes bloopers Of her acting silly at the end of every YouTube video. So does Derek Halpern. And they are two of the biggest authorities on the web.

      Reply

  42. Ash
    Mar 07, 2013 @ 21:35:42

    Guess I’m the only cyborg here then.

    Reply

    • Jon
      Mar 10, 2013 @ 13:09:48

      We had to have at least one. :-)

      Reply

  43. Sheila Bergquist
    Mar 08, 2013 @ 02:14:57

    Since I have 26 cats and three cat websites, I , of course, LOVED this! I appreciated the “Somewhere along the way, bloggers got the idea that our job is to educate the world. Day in and day out, we have to publish content that teaches people things and makes them think” part. I think giving people help emotionally (making them feel better or happier, making them feel less alone,etc.) is just as important as teaching them how to do something. Great advice here!

    Reply

    • Jon
      Mar 10, 2013 @ 13:04:40

      26 cats? Holy smokes. You’re a cat superfan. :-)

      Reply

  44. Wade Balsdon
    Mar 08, 2013 @ 02:15:32

    Great post Marie. I love the cat analogy :-). I believe that by being yourself is a great step towards clients engaging you on the blog.

    Reply

  45. The Hottest Marketing News of the Week » Writtent.com
    Mar 08, 2013 @ 07:05:28

    […] 5 Lessons Cats Teach Us about Creating Blissfully Mindless Content […]

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  46. Janine Gilmour
    Mar 08, 2013 @ 07:05:35

    Great way to frame the need to lightness and play along with education. It was easy to hold a picture in my mind of a kitten – energetic play one minute then boneless relaxation the next. While we have cats, my frame of reference is around my dogs and horses. We have a lot to learn from the energy animals use in their communication!

    Reply

  47. gail
    Mar 08, 2013 @ 07:19:31

    Enjoy how you show fun in your post while illustrating your points. I’m going to incorporate your suggestion to approach blog posts from a fun and emotion-centered (v. education centered) place for more engagement–mine and others! Thanks for the awesome post, Marie!

    Reply

  48. Cecil McIntosh
    Mar 08, 2013 @ 07:40:11

    Hi Marie,

    Entertaining, funny and easy to read.

    I especially love this intention.

    “When you sit down to write, don’t just choose a topic. Choose an emotion. Decide in advance how you want readers to feel when they finish the post.”

    Peace.

    Cecil.

    Reply

  49. Kacee
    Mar 08, 2013 @ 09:28:14

    “Our real job is making people happy.” You are the bomb. I love cats, I love your philosophy, and I love this post. I also love including cats in my work blog, and am having a blast creating pins for blog pics and Pinterest (http://websavvymarketers.com/2013/03/photos-are-getting-bigger-on-facebook-and-beyond/). Thanks for affirming and inspiring my inner meow. ;)
    Cheers!
    Kacee

    Reply

  50. Janice Heck
    Mar 09, 2013 @ 09:54:18

    Love those cats. Who woulda thought they could teach us about blogging! Thanks.

    Reply

  51. Nancy Dimond
    Mar 10, 2013 @ 09:45:37

    Marie, I enjoyed your post and agree with your comments about personalizing blogs. In fact, one of my most personal posts featured my own cat. It received lots of fun feedback: http://ow.ly/iGyUj

    Reply

  52. Patty@homemakersdaily.com
    Mar 10, 2013 @ 14:06:34

    Thank you for this awesome post. I tend to focus too much on the “educating” part and less on the “mindless” part. I’m working on it, though – working on finding that mix between the two.

    Reply

  53. Nayana
    Mar 11, 2013 @ 09:46:19

    Thanks for that, cats are always inspirational and a penny just dropped for me with this one, it’s about the audience and finding out who they are. I am more than slightly cat like in my self absorption perhaps.

    Reply

  54. Joy Healey
    Mar 21, 2013 @ 19:29:02

    This is one of the most interesting posts I’ve read. I’ll have to think a little “outside the box” to try and make my own topic funny – but cats have hair, so anything is possible.

    Joy

    Reply

  55. Link Feast For Writers, vol. 44 | Reetta Raitanen's Blog
    Mar 23, 2013 @ 00:58:48

    […] 5 Lessons Cat Videos Can Teach Us About Blissfully Mindless Content by Marie Rotter […]

    Reply

  56. David
    Mar 31, 2013 @ 11:54:50

    Interesting analogy and some good insights. I, too, used cats for what they can teach writers about developing a full-bodied fictional character. The fact that they can’t speak our language does not prevent them from communicating with us. Anyone who’s interested can check out the post at http://hyphenman.com (it’s second from the top).

    The funny thing is I don’t even particularly like cats — but they’ve taught me a lot.

    Reply

  57. Ruxman
    Apr 15, 2013 @ 21:47:42

    Yep, readers, you and emotion. I don’t often get it right as a novice but I’m stepping up to the plate each time. In terms liking other bloggers, I really appreaciate it when they leak things about themselves.

    Reply

  58. Welcome to my site | My roommate's evil cat
    Oct 01, 2013 @ 01:36:51

    […] will be taking tips from animal themed post like boostblogtraffic and former student blogs from Journalism 285. I’m hoping to keep it comical yet simple like […]

    Reply

  59. Write Funny Shit — Think Traffic
    Oct 01, 2013 @ 08:46:27

    […] In the end, I’ve found people don’t just want to be informed or educated or even inspired; they also want to be entertained. […]

    Reply

  60. Write Funny Shit | Atlanta Web Traffic
    Oct 01, 2013 @ 13:59:10

    […] In the end, I’ve found people don’t just want to be informed or educated or even inspired; they also want to be entertained. […]

    Reply

  61. The Metallica Guide to Building a Global Audience of Ravenous Fans
    Nov 25, 2013 @ 18:36:52

    […] or be controversial just for the pure shock value and you don’t have to produce a series of adorable kitten videos to get people to pay attention […]

    Reply

  62. 5 Lessons Cats Teach Us about Creating Blissfully Mindless Content
    Dec 13, 2013 @ 18:32:57

    […] Boost Blog Traffic […]

    Reply

  63. 9 Reasons Why Running a Popular Blog is Like Hosting an Awesome Party | Internet Marketing | News | Bookmark |Tips
    Jan 07, 2014 @ 16:10:29

    […] who I’m talking about. The sort of person who’s desperate to make sure everyone else is having fun, but doesn’t seem to be having any fun […]

    Reply

  64. Inunz
    May 04, 2014 @ 16:55:15

    You Have to Be Easy to like
    thanks brothers i like its

    Reply

  65. Gratisan
    Aug 27, 2014 @ 09:44:32

    nice article amazing :)

    Reply

  66. Beritakita
    Oct 20, 2014 @ 11:15:28

    Thanks for this insightful, clever and engaging post. The moment we begin to take ourselves too seriously, we have veered off the path to meaningful and enjoyable content.

    Mary Poppins was right, a spoonful of sugar helps the medicine go down.

    Reply

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