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A Cheat Sheet for Writing Blog Posts That Go Viral

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About Jon Morrow

Posts by Jon Morrow:

7 Warning Signs You’re Suffering from Small List Syndrome

7 Warning Signs You’re Suffering from Small List Syndrome

Never heard of it, right?

You might even think I’m pulling your leg.

Honestly, I wish I was. I wish this entire post was just a tasteless joke written for my own amusement.

But it’s not.

The truth is Small List Syndrome is real, although I’m just now coining the term. I’ve watched it spread for years, slowly but surely infecting thousands of my students.

Not just clueless beginners, either. Smart writers, smart businesses, smart bloggers across the globe, all working hard to create good content, all doing everything they should be.

Except… none of it works for them.

Not because they’ve made a mistake. Not because their ideas suck. Not because they’re lazy.

It’s because they have a tiny email list or even none at all. It’s like a sickness, quietly devouring their traffic, revenue, and engagement until there’s nothing left.

And the scary part?

There’s a good chance you’ve caught the sickness too. After all, just how much focus are you giving your email list?

Just a little? None at all?

That’s bad news, my friend. Ill tidings indeed.

The good news is Small List Syndrome is curable. First though, we have to see whether or not you are infected.

Here are the symptoms:


How to Be Smart in a World of Dumb Bloggers

How to Be Smart in a World of Dumb Bloggers

Note from Glen: As a kid, I remember my mom rubbing antiseptic ointment onto my bloodied knee after a fall. “It hurts!” I sobbed. “That means it’s working,” she said wisely.

Sometimes what’s good for you hurts a little too. And that’s how I feel about this post by Jon.

We’ve gained a ton of new readers since it was first published, which means thousands of new patients for Doctor Morrow. So tell me, are you ready for your medicine?

Can I be painfully honest with you for a moment?

Not thank-God-he-told-me honesty, where somebody points out you have spinach on your teeth. No, I’m talking about the sucker-punch-straight-to-the-face brand of honesty.

It’s brutal. It’s ugly. It’s unexpected.

And I can almost guarantee you will NOT enjoy it.

In fact, I’ve been holding off telling you for years now, hoping somebody would do the dirty work for me. But no one has. So, out of respect to you, I want to tell you the truth.

So here it is.

You know how you’ve been struggling to get traffic? Tried everything, and it’s just not working right?

Well, it’s not because you haven’t found the right traffic strategy. It’s not because you need to change your domain name. It’s not because the Google gods have turned against you and cursed you to wallow in anonymity forever.

It’s because you’re dumb.

And if you ever want a chance in hell of anyone listening to you, you’d better smarten up.

On Gluttony, Selfishness, and Unleashing the Power Within

On Gluttony, Selfishness, and Unleashing the Power Within

People are getting more selfish every day.

Have you noticed?

In the US, today is Thanksgiving. Traditionally, it’s a holiday about thankfulness and family and generosity, a day to remind yourself of all the good things and people in your life.

But that’s changing.

It’s becoming more and more about gluttony. Not just sharing a meal with your family, but eating until you put yourself in a turkey-induced coma, waiting a few hours, and then doing it again. Or, if you’re really impatient, you just go into the bathroom and make yourself throw up, so you can eat some more.

Oh, and then there’s shopping. Black Friday, Cyber Monday, the best deals of the year, anywhere. You can finally buy all that stuff you don’t really need because, hey, you’re getting a deal.

Personally, I find it disturbing. Not the meals or deals, but the change of focus.

Getting food, getting full, getting a good deal, getting a discount, getting a break. Getting, getting, getting.

But what about giving?

What about focusing on other people?

What about selflessness and service and gratitude and appreciation?

It’s disappearing. Not just on holidays but in people in general.

And it bothers me. So today, I decided to take a stand.

I’m not eating a Thanksgiving meal. I’m not going shopping. I’m going to try not to think about myself at all.

Instead, I’m going to be thankful. You know, what the holiday was originally supposed to be about.

11 Traffic Techniques That Are a Waste of Time for Beginners

11 Traffic Techniques That Are a Waste of Time for Beginners

Could it really be possible that almost everything you are doing to promote your website is a waste of time?

We’re not just talking about questionable hacks you picked up on some weird forum. We’re talking about proven techniques recommended by industry leaders in authority publications.

But you know what?

It’s mostly a load of crap.

Over the last five years, I’ve mentored over 2,000 bloggers. I’ve examined their promotional activities. I’ve seen their traffic stats.

And the vast majority of what you’re being told to do simply does not work.

It’s not just less effective than advertised. It produces almost no meaningful results whatsoever.

What, exactly, is a “meaningful result?”

Well, I’m glad you asked…

Why Your Site Gets Such Pitiful Traffic (and What to Do about It)

Why Your Site Gets Such Pitiful Traffic (and What to Do about It)

So, your site’s about as popular as a fart in an elevator, eh?

I’ve been there, and well… it sucks. No simpler way to put it.

And worst of all, it’s not always clear why it’s happening.

It’s not like you’re one of those spammers publishing dozens of thinly disguised sales pitches a day. You genuinely care about your audience, and you try to publish content that’ll help them.

You’re probably on social media too, trying to build a little buzz through Facebook, Twitter, or Pinterest. Maybe not every day, but you stop in when you can, sharing a thing or two.

But nobody seems to give a damn.

Not about your content. Not about your shares. Not about you.

And you’re starting to wonder…

What are you doing wrong?

The truth:

Probably a lot.

Beginners make mistakes. Just a part of life.

The good news?

You know that darkness you’re stumbling around in? Well, I’m going to turn on the light.

Nobody in the world has the power to make all the obstacles disappear, but I can at least help you see what you’re tripping over. Some of the mistakes you’re making might surprise you.

If you’re not getting the traffic you think you should be, the following are 10 of the most common reasons why: