Note from Glen: As a kid, I remember my mom rubbing antiseptic ointment onto my bloodied knee after a fall. “It hurts!” I sobbed. “That means it’s working,” she said wisely.
Sometimes what’s good for you hurts a little too. And that’s how I feel about this post by Jon.
We’ve gained a ton of new readers since it was first published, which means thousands of new patients for Doctor Morrow. So tell me, are you ready for your medicine?
Can I be painfully honest with you for a moment?
Not thank-God-he-told-me honesty, where somebody points out you have spinach on your teeth. No, I’m talking about the sucker-punch-straight-to-the-face brand of honesty.
It’s brutal. It’s ugly. It’s unexpected.
And I can almost guarantee you will NOT enjoy it.
In fact, I’ve been holding off telling you for years now, hoping somebody would do the dirty work for me. But no one has. So, out of respect to you, I want to tell you the truth.
So here it is.
You know how you’ve been struggling to get traffic? Tried everything, and it’s just not working right?
Well, it’s not because you haven’t found the right traffic strategy. It’s not because you need to change your domain name. It’s not because the Google gods have turned against you and cursed you to wallow in anonymity forever.
It’s because you’re dumb.
And if you ever want a chance in hell of anyone listening to you, you’d better smarten up. More
In the US, today is Thanksgiving. Traditionally, it’s a holiday about thankfulness and family and generosity, a day to remind yourself of all the good things and people in your life.
But that’s changing.
It’s becoming more and more about gluttony. Not just sharing a meal with your family, but eating until you put yourself in a turkey-induced coma, waiting a few hours, and then doing it again. Or, if you’re really impatient, you just go into the bathroom and make yourself throw up, so you can eat some more.
Oh, and then there’s shopping. Black Friday, Cyber Monday, the best deals of the year, anywhere. You can finally buy all that stuff you don’t really need because, hey, you’re getting a deal.
Personally, I find it disturbing. Not the meals or deals, but the change of focus.
Getting food, getting full, getting a good deal, getting a discount, getting a break. Getting, getting, getting.
But what about giving?
What about focusing on other people?
What about selflessness and service and gratitude and appreciation?
It’s disappearing. Not just on holidays but in people in general.
And it bothers me. So today, I decided to take a stand.
I’m not eating a Thanksgiving meal. I’m not going shopping. I’m going to try not to think about myself at all.
Instead, I’m going to be thankful. You know, what the holiday was originally supposed to be about. More
Note from Glen: Can I tell you a secret? This is my all-time favorite BBT post. It was first published long before I became editor but here it is again because the message is still so important.
Can I tell you my worst nightmare?
I’m lying in bed in a nursing home, sick and dying, gasping for breath, knowing that any minute now I’ll be passing into the great beyond. And I’m scared, really, really scared, because I’m all alone, and I don’t know what’s going to happen, and oh God, it hurts so much…
But then it stops. My body goes limp, my last breath rattles from my lungs, my bowels release, and the heart monitor beside the bed flat lines, loudly proclaiming the end of the great and mighty Jon Morrow.
A few moments later, a nurse walks into the room, checks my pulse, and looks at her watch. She writes down my time of death on a form, pulls the sheet over my head, and goes back to her office, where she calls the morgue. A day or two later, I’m cremated with five other bodies, all of us too unimportant to even get our own urn.
And the worst part?
The next day, the sun comes up. The birds are singing. People eat breakfast, go to work, attend meetings… and nobody even notices I’m gone. The great wheel keeps on turning, and for better or worse, I’m forgotten. Goodbye cruel world, nobody gave a damn about me after all.
Scary, isn’t it?
Just writing it down gives me the willies.
It’s not just dying, although that’s certainly gruesome. It’s being forgotten. Down deep, I believe all of us have a primal need to be remembered, to pass something on to future generations, to leave some mark on the world saying, “I was here.”
If we’re being honest, I think maybe that’s one of the reasons many of us start blogging. There’s something immensely comforting about knowing your thoughts are out there for the whole world to read. You could kick the bucket tomorrow, but your words will live on, teaching, inspiring, and taking root in the minds of readers for generations to come.
Or at least that’s the idea.
What really happens, of course, is that you pour your heart and soul into a post, and no one seems to care. No comments, no links, no nothing. Come on over, friends, and check out my blog. We’re watching my ideas die in real time. Yuk, yuk, yuk.
And it’s disturbing.
When you pull up your blog, and you see it says “0 comments” next to every post, you feel like nothing has changed. Once again, you’re slipping through the cracks, passing into oblivion, one more nobody with a stupid little blog, God save your soul.
The good news?
It can change. You just have to realize your writing by itself isn’t a magic key to immortality. If you want that, you have to be unforgettable. You have to touch people so deeply, connect with them so powerfully that your ideas are burned into their minds.