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A Cheat Sheet for Writing Blog Posts That Go Viral

Ever wish you could get the Cliff Notes for writing popular posts? You know, just go straight to what works, and forget everything else?

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About Jon Morrow

Posts by Jon Morrow:

11 Traffic Techniques That Are a Waste of Time for Beginners

11 Traffic Techniques That Are a Waste of Time for Beginners

Could it really be possible that almost everything you are doing to promote your website is a waste of time?

We’re not just talking about questionable hacks you picked up on some weird forum. We’re talking about proven techniques recommended by industry leaders in authority publications.

But you know what?

It’s mostly a load of crap.

Over the last five years, I’ve mentored over 2,000 bloggers. I’ve examined their promotional activities. I’ve seen their traffic stats.

And the vast majority of what you’re being told to do simply does not work.

It’s not just less effective than advertised. It produces almost no meaningful results whatsoever.

What, exactly, is a “meaningful result?”

Well, I’m glad you asked…
More

Why Your Site Gets Such Pitiful Traffic (and What to Do about It)

Why Your Site Gets Such Pitiful Traffic (and What to Do about It)

So, your site’s about as popular as a fart in an elevator, eh?

I’ve been there, and well… it sucks. No simpler way to put it.

And worst of all, it’s not always clear why it’s happening.

It’s not like you’re one of those spammers publishing dozens of thinly disguised sales pitches a day. You genuinely care about your audience, and you try to publish content that’ll help them.

You’re probably on social media too, trying to build a little buzz through Facebook, Twitter, or Pinterest. Maybe not every day, but you stop in when you can, sharing a thing or two.

But nobody seems to give a damn.

Not about your content. Not about your shares. Not about you.

And you’re starting to wonder…

What are you doing wrong?

The truth:

Probably a lot.

Beginners make mistakes. Just a part of life.

The good news?

You know that darkness you’re stumbling around in? Well, I’m going to turn on the light.

Nobody in the world has the power to make all the obstacles disappear, but I can at least help you see what you’re tripping over. Some of the mistakes you’re making might surprise you.

If you’re not getting the traffic you think you should be, the following are 10 of the most common reasons why:
More

How to Be Unforgettable

How to Be Unforgettable

Note from Glen: Can I tell you a secret? This is my all-time favorite BBT post. It was first published long before I became editor but here it is again because the message is still so important. P.S. Happy holidays!

Can I tell you my worst nightmare?

I’m lying in bed in a nursing home, sick and dying, gasping for breath, knowing that any minute now I’ll be passing into the great beyond. And I’m scared, really, really scared, because I’m all alone, and I don’t know what’s going to happen, and oh God, it hurts so much…

But then it stops. My body goes limp, my last breath rattles from my lungs, my bowels release, and the heart monitor beside the bed flat lines, loudly proclaiming the end of the great and mighty Jon Morrow.

A few moments later, a nurse walks into the room, checks my pulse, and looks at her watch. She writes down my time of death on a form, pulls the sheet over my head, and goes back to her office, where she calls the morgue. A day or two later, I’m cremated with five other bodies, all of us too important to even get our own urn.

And the worst part?

The next day, the sun comes up. The birds are singing. People eat breakfast, go to work, attend meetings… and nobody even notices I’m gone. The great wheel keeps on turning, and for better or worse, I’m forgotten. Goodbye cruel world, nobody gave a damn about me after all.

Scary, isn’t it?

Just writing it down gives me the willies.

It’s not just dying, although that’s certainly gruesome. It’s being forgotten. Down deep, I believe all of us have a primal need to be remembered, to pass something on to future generations, to leave some mark on the world saying, “I was here.”

If we’re being honest, I think maybe that’s one of the reasons many of us start blogging. There’s something immensely comforting about knowing your thoughts are out there for the whole world to read. You could kick the bucket tomorrow, but your words will live on, teaching, inspiring, and taking root in the minds of readers for generations to come.

Or at least that’s the idea.

What really happens, of course, is that you pour your heart and soul into a post, and no one seems to care. No comments, no links, no nothing. Come on over, friends, and check out my blog. We’re watching my ideas die in real time. Yuk, yuk, yuk.

And it’s disturbing.

When you pull up your blog, and you see it says “0 comments” next to every post, you feel like nothing has changed. Once again, you’re slipping through the cracks, passing into oblivion, one more nobody with a stupid little blog, God save your soul.

The good news?

It can change. You just have to realize your writing by itself isn’t a magic key to immortality. If you want that, you have to be unforgettable. You have to touch people so deeply, connect with them so powerfully that your ideas are burned into their minds.

Here’s how: More

Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014)

Why Educating Readers Is No Longer Enough (and How to Really Build an Audience in 2014)

Only fools depend on educational content to grow their audience.

There. I said it.

But…

What about all the huge sites like WebMD and Moz getting millions of visitors through publishing educational content?

What about all the blog, podcast and video heavyweights who say publishing educational content is key to building a presence online?

And for that matter, what about this blog post? Isn’t this educational content? Aren’t I being a bit of a hypocrite?

All fair questions. In the next few minutes, I’ll answer all of them.

For now though, let me pose another question:

If you’re a beginner, and you’re starting from scratch, what’s the best way to build an audience in 2014?

Ask a dozen popular bloggers that question, and at least half of them will tell you to publish great content. I would be one of them.

The problem?

It’s a useless answer. Here’s why:

Nobody truly knows what great content is. Not even me.

Let me explain. More

Serious Bloggers Only is Live! (Grab Your Free Membership)

Serious Bloggers Only is Live! (Grab Your Free Membership)

Drumroll, please.

Today, we’re announcing a new community built specifically for serious bloggers – people who aren’t just tinkering around with blogging for a hobby, but expect to get actual results from it. Maybe you want to become a full-time writer or get a book deal or land a high-paying client that does everything you say.

Serious Bloggers Only will teach you how. Inside, you’ll learn everything you need to know about getting traffic, improving your writing, and even monetizing your blog.

Because I’ll be teaching you.

Over the past five years, the blogs I’ve helped build have generated over 200 million page views and over $50 million in revenue. I’m taking all that experience and condensing it into a series of cheat sheets and checklists that’ll enable you to take the web by storm.

And I’m doing it for a shockingly cheap price. To reach critical mass, we’re giving a free month of membership to the first 1,000 people who join.

Click here to get the details.

The bad news?

Just over the past few days, 413 “early birds” have already snuck inside. There are only 587 spots left, and today, I’m sending this announcement out to over 40,000 people.

So, get in while you can. :-)

Fair warning: right now, the whole site is still a little plain. We’re in the process of sprucing up the design and adding new content, so you’ll see lots of changes over the next few weeks.

Once we reach critical mass, we’re also thinking about starting a forum, holding some live events, and maybe even doing a post of the week that’ll be featured here on Boost Blog Traffic. Exciting stuff. :-)

For right now though, you’ll have access to The Six-Figure Roadmap – an 8,000 word report about how to take your blog from zero to six figures. We also have a list of recommended books and an execution checklist outlining everything you need to do. We’ll be adding more over the next few days, but it’s plenty to keep you busy for now.

So, head on over and take a look. We’ll see you inside.