Note from Jon: This is one of the most shocking lessons you can learn as a blogger. We’re all trained to believe originality is essential for standing out, but the fact is, it can be dangerous, even deadly. In this guest post by Henneke Duistermaat from Enchanting Marketing, she shows you when originality is good and when it’s bad, and she also gives you a strategy for exactly how to do it right. Enjoy.
Okay, show of hands.
Who else is still searching for that perfect, original angle that’ll make you stand out?
Yeah, most of us are. The fact is, the blogosphere is a crowded place, and if you want to stand out, you need to be original.
Well, yes and no.
As it turns out, sometimes originality isn’t quite as important as we all think it is. Sometimes, it can actually hurt you.