May 30, 12
Note from Jon: Sometimes, it’s nice to throw all the principles and strategies and other ephemeral gobbledygook out the window and look at a good old-fashioned case study of what’s working in the trenches right now. That’s exactly what this post is. Enjoy, and be sure to grab a copy of Danny’s new free report, the Naked Marketing Manifesto.
Reports, e-books, manifestos.
If you’ve been blogging for long, you’ve probably toyed with the idea of writing one. Not because you enjoy the idea of writing a 10-20 page document, necessarily, but because the benefits are undeniable.
Like traffic, for example.
Maybe you can even pick up a few thousand subscribers while you’re at it, transforming them over time into raving fans of your blog.
It’s a reasonable dream. Snoop around the web, and you’ll find dozens of stories where bloggers had free reports go viral, bringing them an avalanche of traffic.
So why haven’t you done it already?
Well… you’re scared, right? Reports and e-books are a dime a dozen these days, and you’re probably wondering if yours will be different enough to stand out from the crowd.
So you procrastinate. You change your mind about the topic. You write a few pages and never come back to finish.
Well, consider this a friendly kick in the rear. In this post, I’ll show you what it takes to create an e-book, report, or manifesto that gets you all the traffic you can handle, and then some…