It’s such an elusive thing.
You want more of it, and yet it’s so hard to find.
We all want those droplets of love that come in the form of more readers, social shares, comments, and emails. As bloggers, we can’t get enough.
But one type of love trumps the rest. It’s the love you can only dream about.
The love of an A-List Blogger.
You’ll have heard the stories…
One minute a blogger is chugging along, churning out great content day after day, but with little to show for it.
Then, suddenly, they catch the eye of a big-name blogger. An “A-Lister.”
And now they’re in the spotlight. They’re getting more traffic, more subscribers, more revenue. Everything is straight through the roof.
So how do you do it? How do you catch the eye of a big-name A-List blogger? How do you become the next hot new thing?
Don’t worry. You can admit it.
You secretly wish your blog was more than just a hobby.
But it’s costing you more than it earns. And that’s the hallmark of a hobby, not a serious endeavor.
Even if you have no desire to transform your blog into a business, you’d like it to at least pay its way, right?
Because blogging costs are many – web hosting, email lists, domain renewals, social media tools. They all cost money – and every month your blog comes up short.
Of course, you already know one popular option for monetizing your blog – you could create a product. But you just don’t feel ready yet. And besides, creating and promoting a product takes time.
What you need right now is a way to earn a little money from your blog without a ton of work.
Fortunately, a way exists that’s highly effective, requires little ramp-up time, and is used by some of the most respected names on the web.
Many bloggers have heard of it, but for a silly reason completely ignore it…
Let’s face it.
Your blog is stagnating.
You keep checking your traffic for signs of growth but … zip. Nada.
The chart is as flat as a pancake.
You desperately need to do something different, but what?
Be honest – you’re baffled by all the options.
And the endless stream of advice from the traffic experts only makes things worse.
Don’t worry though. You’re not alone.
At Canva, we were facing this challenge with our design blog, Design School.
So we completely reengineered our blog strategy – and the results blew us away.
Find out exactly what we did. And how you can do it too.
Give yourself credit.
You’re a solid writer with good ideas.
But… you feel like you’ve reached a plateau.
People like your writing, but they don’t love it.
They find your content useful, but not essential.
Even your best ideas never seem to catch fire.
And you can’t help wondering why.
Maybe you just have to be patient and wait for your audience to come around.
But then again, maybe it’s not that. Maybe your writing is missing something.
Because when you read the work of your favorite writers, their ideas are so clear, so vivid, so damn easy-to-understand that they light up your brain.
And while you hope your readers feel the same about your writing, you secretly suspect they don’t.
Here’s the difficult truth – you’re probably right. Your writing is missing something.
And it could well be this… More
There it is again.
The nagging thought that surfaces from time to time:
I really ought to use video on my blog.
And usually, you try to ignore it.
Because making video is totally different to writing, right? And surely you can’t be expected to master everything?
But no matter where you look, you find another subtle reminder of the power of video to cast a spell over an audience.
It could crop up in a casual conversation with a fellow blogger. Or in the latest tip from your favorite online guru. Heck, even a family member might bring it up.
It’s like the universe is trying to stop you from missing out on a huge opportunity.
And you get it. You truly do. The magical properties of video are clear.
It’ll make your blog stand out. It’ll help you bond with your readers. It could even bring you more search engine traffic.
So, every time the thought of video crops up, why do you wish you could be like Harry Potter and crawl under your invisibility cloak until it disappears?