You’ve heard the advice a million times.
Write great comments, and your blog will magically grow. Why, it’s so easy even a caveman can do it!
And it’s true – comments can be powerful. A great comment can land you on the radar of a popular blogger – the kind of super-connected influencer who can accelerate your success.
It sounds so simple.
The only problem?
You aren’t sure what a great comment looks like.
Is it a comment that shovels heaps of praise onto the author? Or one that argues a persuasive alternative view? Or one that simply thanks the blogger for their insights?
Because while many experts preach the virtues of strategic commenting, almost nobody tells you how to do it.
As a result, many well-intentioned bloggers are spending their precious time writing comments they think are great.
Their comments usually suck.
Ever wonder if you’re missing a trick?
After all, you have so many options for promoting your latest blog post, you could easily overlook a killer tactic.
But chasing every new traffic trick that appears can be a huge distraction, and that’s time you’re not spending writing great content or engaging with your readers.
And sometimes you don’t need clever new tactics. Some of the best ways to promote your content have existed for years – you’ve simply neglected them.
Sometimes how you promote your content is less important than where you do it.
And one place that’s excellent for driving quality traffic is hidden in plain sight.
It’s called Google+.
It’s hard to admit, but…
You sometimes feel like a fraud.
There’s a yawning gap between how you present yourself online, and how you actually feel.
You know that to be credible online, people must see you as an expert, but how often do you feel you actually deserve that label?
Sure, you have a good understanding of your topic, and you’re expanding your knowledge every day, but are you truly an expert?
In truth, being seen as an expert is as much about your confidence as it is about the depth and breadth of your knowledge. If you act like an expert, people tend to treat you like one.
But here’s the thing. Knowledge breeds confidence. And if you sometimes feel like a fraud, it just means you don’t have quite enough knowledge yet.
So the question is: how do you need to know to confidently present yourself as an expert in your topic?
And how can you acquire that knowledge as quickly as possible?
You’ve finally finished your latest blog post.
It’s practical, actionable, and insightful.
You’ve nailed your headline and picked the perfect featured image.
You’ve pored over every detail, and now it’s ready to publish. In fact, you’re damned proud to click “Publish.”
It’s time to announce your masterpiece to the world – starting with the subscribers on your email list.
But there’s a problem.
According to the data, over three-quarters of your list won’t open your email.
More worrying still, only about 2% will read the content you’ve worked so hard to create.
And these are the people who are supposed to be your most loyal fans…
So how do you get more people to open your emails and click through to your content?
The answer: you have to use the right words.
Because certain words in the English language are dramatically more powerful than others if you want to persuade people to take action – like clicking a link to your latest post.
Let’s reveal exactly what they are.
Kinda unfair, isn’t it?
As a blogger you have so many different skills to master.
Writing, editing, promotion, networking . . . the list goes on and on.
You’re essentially expected to be a solo publishing empire — an entire team of skilled professionals rolled into one person.
Where on earth will you find the time? How do you make the best use of the time you do have?
Tools can help, but let’s face it, researching and learning new tools is a time-suck all of its own.
However, one free tool could make a huge difference to your success as a blogger.
Chances are, you already know about it. You’ve probably even installed it on your blog.
But you’re almost completely ignoring it. And that’s a big mistake.
So what is this neglected power tool? Google Analytics.
And getting it to work for you is a lot easier than you might think.