Note from Glen: As a kid, I remember my mom rubbing antiseptic ointment onto my bloodied knee after a fall. “It hurts!” I sobbed. “That means it’s working,” she said wisely.
Sometimes what’s good for you hurts a little too. And that’s how I feel about this post by Jon.
We’ve gained a ton of new readers since it was first published, which means thousands of new patients for Doctor Morrow. So tell me, are you ready for your medicine?
Can I be painfully honest with you for a moment?
Not thank-God-he-told-me honesty, where somebody points out you have spinach on your teeth. No, I’m talking about the sucker-punch-straight-to-the-face brand of honesty.
It’s brutal. It’s ugly. It’s unexpected.
And I can almost guarantee you will NOT enjoy it.
In fact, I’ve been holding off telling you for years now, hoping somebody would do the dirty work for me. But no one has. So, out of respect to you, I want to tell you the truth.
So here it is.
You know how you’ve been struggling to get traffic? Tried everything, and it’s just not working right?
Well, it’s not because you haven’t found the right traffic strategy. It’s not because you need to change your domain name. It’s not because the Google gods have turned against you and cursed you to wallow in anonymity forever.
It’s because you’re dumb.
And if you ever want a chance in hell of anyone listening to you, you’d better smarten up.